<img alt="What Are the Best Corporate Gifts: Gift Ideas for Small Businesses" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/888corporate-gift-ideas-for-small-businesses.jpg" style="width:1050px" />

One of the cultures that will never lose its taste is that of gifting. It&rsquo;s a tradition that creates a sense of obligation. And one thing with tradition &ndash; it&rsquo;s not easy to break.

Corporations, too, have adopted this culture. Research by Forbes showed that approximately 60% of corporate gifts are spent on partners and clients outside the organization, while 40% is spent internally - on employees.

Corporate gifts are any present an organization bestows to its employees, partners, or clients. It is widely used to strengthen relationships and build new ones.

&nbsp;

As this is a culture that happens annually, semi-annually, or quarterly within an organization, businesses have sought effective ways to build and sustain it by using gift cards.

So, what is a corporate gift card? This is a prepaid debit card that&rsquo;s loaded with a specific amount for purchase at particular stores.

Let&rsquo;s look at why is corporate gifting important

<a href="https://www.4over4.com/printing/majestic-postcards" rel="noopener" target="_blank"><img alt="corporate-gift-direct-mails" src="https://cdn.filestackcontent.com/ziAQOxxPRzuyUhpeVszu" style="width:1280px" /></a>

<h2>Benefits of Corporate Gifting</h2>

Corporate gifting holds different relevance both to your staff and clients.

Let&rsquo;s look at why it&rsquo;s important to your employees

<ul>
	<li>
	Boost work morale: If we are completely honest, corporations gift their employees to show gratitude for their service and the value they bring to the table. This, in turn, boosts their morale as they feel appreciated and recognized. After all, who doesn&rsquo;t like a &ldquo;well done&rdquo; present for the labor and time they invest into a company?
	</li>
	<li>
	Creates a sense of belonging: As humans, we naturally gravitate towards where we mostly feel at home. This art of corporate gifting creates a &rdquo;we feeling&rdquo; that makes the employees feel part of the company and not just its workforce.
	</li>
	<li>
	Motivated employees = increase in profits: As your staff gives off themselves because they perceive they are under better management, they work extra hard to bring an accomplishment of your organization&rsquo;s goals.
	</li>
	<li>
	Promotes cooperation and builds social connections.
	</li>
</ul>

&nbsp;

For your prospects,

<ul>
	<li>
	It&rsquo;s a means you can use to attract new investors into your business. Gifting creates awareness of your brand to potential clients, therefore, buying them into your brand.
	</li>
	<li>
	It communicates value to them. In comparison to a call, gifting adds the icing to the cake. And like a good icing, it wins them over and converts them from prospects to clients.
	</li>
</ul>

&nbsp;

For your clients,

<ul>
	<li>
	It&rsquo;s a means to strengthen your relationship.
	</li>
	<li>
	Gifting your clients is key for their retention as it shows you value them and go the extra mile to appreciate them.
	</li>
	<li>
	Cultivates brand loyalty and its longevity.
	</li>
</ul>

Considering the importance of corporate gifting to your overall brand, we, therefore, need to consider what are good corporate gifts?

One thing that is noteworthy about gifting is that you should give gifts that your customers, employees, and prospects would appreciate. Not something they won&rsquo;t consider giving a second glance.

What makes an excellent corporate gift is one that captures the heart of their interest. Collecting data on their tastes and preferences based on their interaction with your company is vital in giving a desirable gift. Here is where you place your ear on the ground.

&nbsp;

<h2>Tips for Effective Corporate Gifting</h2>

What are the best corporate gifts? This is not one shoe fits all kind of answer. But here are some tips that will help you get that perfect present.

Make it personalized. Some of the best presents given are those that offer a personal touch. Personalizing your gifting is one of the ways to cause your gift to stand out and get appreciated by your recipient.

Add a hand-written note to your gift with a personalized message. And If you know the name of your recipient, even better. Statistics from Instapage show that 80% of customers are willing to engage with a company that offers personalized products. So why not leverage this and add that personal feel to your gifting?

&nbsp;

Go for direct corporate gift ideas. Here&rsquo;s where you get creative with your giving. For example, if one of your partners recently got promoted, you can give them a book that helps them develop capacity in the new role.&nbsp;

At 4OVER4, we offer a diverse range of items you can incorporate into your giving.

&nbsp;

<h2>Some Gift Ideas for Small Businesses</h2>

<ul>
	<li>Personalized mugs, bags, postcards, etc.: Personalizing is a trend that never goes out of fashion. Get your employees, prospects, or clients a magic mug, personalized thermos for their trip, etc.</li>
	<li>Watches: One of the best and most luxurious ways of gifting would be watches. Either a wall clock or a wristwatch. We all feel we need an extra 24 hours in a day. The work that needs to get done keeps piling up, and we only have so much time. The gifting of watches can be a good way to help your recipients both internally and externally manage time effectively.</li>
	<li>Offering discounts on specific items or free goods with every purchase: Clients feel appreciated when given certain discounts on items and adding a free item that&rsquo;s needful. However, don&rsquo;t give away something that does not communicate value.</li>
	<li>Get them a swag gift: What is a swag gift? These are promotional merchandise branded with a company&rsquo;s logo and slogan.&nbsp; They serve as an appealing presentation to both your staff and clients. And not only that, but it also fosters brand identity. The beauty is that it can be customized. For example, get a hooded sweatshirt or t-shirt and print them with your logo and a message. These items serve as a good promotional tool for events.</li>
	<li>Tech products: These are products that enhance the employees&rsquo; effectiveness and overall performance. It can be giving off a laptop, USB cable, smartphone, etc.</li>
	<li>Sweets and chocolates: These are universal giveaways cherished by everyone. They make one relax and be in a bubble forgetting their problems for a while to savor the moment. While the majority use them as personal presents, they can also be used corporately. The gifting of premium sweets and chocolates to employees has been on the rise. Also, they are gifted to clients and prospects during promotional events. When you close a deal with your client, sweets and chocolates serve as good presents to crown the deal.</li>
	<li>Utility items for use at home: This idea is one that has a guaranteed reception. The need for household equipment is never-ending. Surprise your employees and clients with gadgets that will ease their household chores or cutlery, glassware they can use as their hosting guests, etc. The list is endless.</li>
	<li>Notebooks and pens: This gifting idea works especially for New Year&rsquo;s giving. And the combination of the two is desirable. You can customize your notebooks and books with your brand logo.</li>
	<li>Gift cards and retail vouchers: We wouldn&rsquo;t end our list without listing this common but great corporate gifting idea. What is a corporate gift card? Everyone loves the idea of shopping at discounted prices or even for free for a certain amount.</li>
	<li>Holiday trip:&nbsp;At the end of every year, the holidays beckon, and guess what! The rate of traveling goes on a rise as individuals want to relax from the long year&rsquo;s work. This gifting idea works like a gem that corporates can bank on to give their employees as a reward system or their clients.</li>
</ul>

&nbsp;

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&nbsp;

&nbsp;

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Therefore, worry not about what is the best gift for customers; these ideas set you up on the right road to acquire a product that will be appreciated and embraced by your recipients.&nbsp; Also, you can study your customers to know the specific presents that communicate value to them.

So, who buys corporate gifts? Naturally, organizations pour in plenty of resources to acquire worthwhile presents that appeal to their audience; their employees, clients, and prospects.

Here are some useful tips on how to promote corporate gifts.

<ul>
	<li>
	Base your gifting on items that are needful to your audience in their day-to-day lives. This boosts your brand awareness as it communicates value. A present that is not useful is like giving a farmer a broken farm tool.
	</li>
	<li>
	Offer items that are unique to your corporation.&nbsp; This means that when your gifting is compared to that of your competitor, it&rsquo;s entirely different.
	</li>
	<li>
	Remember the why of your gifting. This goes a long way in creating that spark that goes with the process. It will also not be tasking, but in every gifting, new ideas will be developed on how best to bring a smile to your employees and clients.
	</li>
</ul>

&nbsp;

At 4OVER4, we are not limited with options you can consider for your giving. Order items from 4OVER4.COM relevant to your recipients. We also offer customization for your products; therefore, there is no occasion for you to get stranded. So, get your presents today at 4OVER4!

Remember, for every purchase, you will be rewarded with 4OVER4 rewards coins in your My Influence dashboard. My Influence Rewards is a one-of-a-kind Rewards Program that allows you to earn 4OVER4 rewards coins without spending a dime! You can redeem the coins for our products or services, 200 free business cards, or cool gift cards from other websites.

What are the Best Corporate Gifts? ⭐TOP-10 Ideas for Corporate Gifts that an organization can give to its ✔️employees, ✔️partners or ✔️clients.

What Are the Best Corporate Gifts: Gift Ideas for Small Businesses

A business card can only hold limited information. Still, a great design is clutter-free and easy to read. So what essential information should be on your business card, and which should you leave out? This blog post answers what to put on a business card.

<h2>Key Information To Include on Your Business Card</h2>

You should include key information about your brand and contact details for a prospect to contact you. This information includes:

<img alt="What To Put on a Business Card" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/0ONVIPX0.jpg" style="height:950px; width:950px" />

<ul>
	<li>Your name: It&#39;s essential to write out your full name and make it prominent and easy to read.&nbsp;</li>
	<li>Job title: Your job title or professional designation will help potential clients or partners understand what you do and your experience level.</li>
	<li>Company name: Including your company name on your card is great for branding, as individuals can identify your business.</li>
	<li>Contact information: It&#39;s helpful to include multiple alternatives for contacting you, such as your phone number, email address, and website URL. Having options like this will mean your clients can contact you with their preferred means of communication.&nbsp;</li>
	<li>Physical address: If you run a local business, such as a restaurant or hotel, you should include your business address on your card. Some prospects tend to trust verifiable physical businesses of this sort more.&nbsp;</li>
	<li>Logo: Including your company logo helps to reinforce your professional image since customers trust brands with a known and trustworthy brand image.&nbsp;</li>
	<li>Social media handles: If you are active on social media, including your handles will make it easy for people to connect with you on those platforms.</li>
	<li>Tagline: A tagline is a summary of your offer in a few words. In today&#39;s crowded marketplace, a tagline helps to highlight your unique advantage or selling point.&nbsp;</li>
</ul>

While we advise that you include the above information, you should avoid adding these on a business card:

<ul>
	<li>
	Excessive contact information
	</li>
	<li>
	Personal hobbies or interests
	</li>
	<li>
	Outdated information
	</li>
</ul>

By only including the necessary information, you can create a business card that is professional, concise, and effective at promoting your brand.

&nbsp;

<h2>Design Tips: What Makes a Business Card Stand Out?</h2>

Knowing what to put on a business card is critical, but the following tips will help you design even more effective business cards:

<ul>
	<li>Keep it simple: Avoid a rowdy business card design since it&#39;s unappealing and will detract from your message. Instead, keep the design uncomplicated by using white spaces effectively.</li>
	<li>Use high-quality images: High-quality images will impact your business card&#39;s overall appeal and appearance. Conversely, low-resolution image assets tend to look blurry and unprofessional.</li>
	<li>Consider unique shapes or materials: Unique business card shapes and materials will help you stand out effortlessly. <a href="https://www.4over4.com/printing/die-cut-business-cards">Die-cut</a>, <a href="https://www.4over4.com/printing/metal-business-cards">Metal</a>, and <a href="https://www.4over4.com/printing/wood-business-cards">Wood</a> business cards have growing adoption for this reason. You can browse our <a href="https://www.4over4.com/printing/category/business-card-printing">business card product</a> page for more options.&nbsp;</li>
	<li>Add a call-to-action: Including a call-to-action, such as &quot;visit our website&quot; or &quot;call us for a free consultation,&quot; will effectively prompt people to take action.</li>
	<li>Use a reliable printing service: Ordering prints online has its hassles, so it&#39;s important to use an online printing service with a record of excellence like 4OVER4.COM. We have over two decades of online printing experience, and our state-of-the-art printing equipment help to produce exceptional, high-quality print products.&nbsp;</li>
</ul>

<img alt="What To Put on a Business Card" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/0qr_codes_bc_revamp_image10.jpg" style="height:633px; width:950px" />

<h2>Avoid These Common Mistakes When Choosing What to Put on a Business Card</h2>

Be careful to avoid these common mistakes when deciding what to put on a business card:&nbsp;

<ul>
	<li>Including too much information: Too much information on your card will make it look cluttered and overwhelming. Instead, you should stick to the essentials, such as your name, job title, company name, and contact information.</li>
	<li>Inconsistent branding: Your card&#39;s design should reflect your brand&#39;s identity and values. Getting buyers to trust you is easier when you are consistent with colors, fonts, and imagery across the various marketing channels.&nbsp;</li>
	<li>Forgetting to proofread: To err is human, but people are reluctant to forgive typos and grammatical errors on a business card. So ensure to proofread your card before sending it to the printer. In addition, you can select the online proof option when ordering prints on 4OVER4. We&#39;d send you a free proof for your review and approval.&nbsp;</li>
</ul>

That&rsquo;s all our tips for today. We know you&rsquo;re on your way to creating an epic business card design!

?? What essential information should be on your business card, and which should you leave out? ▶️ This blog post answers what to put on a business card. ➤ Read more on 4over4.com

What To Put on a Business Card?

Guy Kawasaki is one of the most influential marketing specialists in America. You probably know him as the first Apple evangelist as he was part of the first Macintosh marketing team. You may also know him as an author of Kawasaki, the 10/20/30 rule for selling your dream. Sounds familiar? For any kind of entrepreneur lessons, there&#39;s noone better than Guy Kawasaki.&nbsp; 
<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/346Printingimg-199.jpg" />

<h2>What is the 10/20/30 Rule All About?</h2>

The 10/20/30 rule is essentially a sales pitch technique to help you to be effective and compelling. According to Kawasaki, the perfect presentation consists of 10 slides to be covered in 20 minutes, using fonts no smaller than 30 points. The point is to help you be concise and learn how to make others understand your dream. According to this rule, a presenter should avoid putting too much information on their slides. The idea is to demonstrate your knowledge of the topic and share your passion. Your presentation will be a visual aid, not the source of all content. Guy Kawasaki has proven himself to be a successful marketer and inspiring speaker. Are you interested in sharing that big idea you&rsquo;ve been working on? Watch the video below for entrepreneur tips and entrepreneur stories. Follow his advice to take your sales pitch to the next level.

Do It Like Guy Kawasaki. Sell Your Dream!

Writers around the world dream of signing a book deal and make a living as a published author. Becoming the next J.K. Rowling and read your name on best sellers lists are common goals of the DIY era. The problem is, those are extraordinary cases, most writers have to resort to other creative book publishing methods. Self-publishing dreams are not exclusive to literature, they also apply to magazines and business publications.
<a href="https://cloud-cdn.4over4.com/2014/03/Bookstore.jpg"><img class="aligncenter wp-image-5408 size-full" src="https://cloud-cdn.4over4.com/2014/03/Bookstore.jpg" alt="booklet printing" width="640" height="480" /></a>
<a href="https://www.4over4.com" target="_blank" rel="noopener" data-schema-attribute="">Professional printing</a> provides different formats to fulfill those self-publishing dreams. Book printing, for example, allows full creative control on design, length, color and printing finish. The most important thing is to create a quality product and use your available resources to distribute it. Publishing houses have experienced staff to oversee the process, self-publishers need to do this by themselves.

These are the main steps to comply with when publishing your own book:
<h2>1. Content Review</h2>
Good content is a guarantee to captive readers. Before ordering book printing, it is essential to review it. Not only for grammar mistakes, but to make sure others get the message you are trying to convey. Having others proof read the book is the first review you’ll get. It’ll give you the opportunity to make changes before printing a definitive copy.
<h2>2. Design and publish</h2>
Layout is important to make book reading as friendly as possible. Websites like Lulu.com and Blurb.com offer formatting software, custom printing and even promoting services -with some downsides. No custom back cover or inside jacket are some of them.

If you are confident with your book design, custom print is also a great option. Ideal for customers who already have editing services of their own. All professional printers require is a supported file for the chosen format. There are several book binding options available, from the simplest to the most luxurious material.

Whether using a self-publishing website or fully customizing a book by yourself, it's a decision that depends on the kind of services you need. If your book already has a good design and it’s ready to be printed, all you have to do is contact a professional printing company and customize your project. You can make all decisions about paper quality, sizing and binding options.
<div dir="ltr">
<table><colgroup> <col width="136" /> <col width="176" /> <col width="176" /> <col width="175" /></colgroup>
<tbody>
<tr>
<td style="text-align: center;"> </td>
<td>
<h3>Lulu.com</h3>
</td>
<td>
<h3>Blurb.com</h3>
</td>
<td>
<h3>Custom Printing</h3>
</td>
</tr>
<tr>
<td>
<h3>Creative Control</h3>
</td>
<td>
Moderate Creative Control Several templates available. Additional charges apply for further book editing services. The website partners with Fotolia.com to give you image access
</td>
<td>
Moderate Creative Control. User friendly software for design suggestions. Option to hire professionals
</td>
<td>
Full Creative Control. No template or design limitations. File can be designed using any software as long as it is  a supported printing format
</td>
</tr>
<tr>
<td>
<h3>Printing Quality</h3>
</td>
<td>
No print minimums, discount after 15 copies. Different sizes and quality options available
</td>
<td>
5 printing categories with different sizing options. Custom paper and color options
</td>
<td>
Color and paper options as selected by the customer. Spiral, wire-o, plastic or luxury binding
</td>
</tr>
<tr>
<td>
<h3>Limitations</h3>
</td>
<td>
Limit to website editing and printing options
</td>
<td>
Limit to website editing and printing options
</td>
<td>
No previous content review
</td>
</tr>
<tr>
<td>
<h3>Affordability</h3>
</td>
<td>
$$
Editing services are paid for
</td>
<td>
$
The design software offers many design DIY options
</td>
<td>
$ - $$$
Depends on your product selection, but can be very budget-friendly
</td>
</tr>
</tbody>
</table>
</div>
<h2>3. Distribute</h2>
Use your immediate network as a distribution platform. Word of mouth remains one of the most trusted methods of advertising. Take advantage of all available social media to promote your book. Post a sample chapter as a teaser or record a reading and post it on YouTube. Local distribution is also a way to get the word around. It is also an opportunity to get sponsors from your community.

Modern day technology makes self-publishing dreams possible. The key is to use the available tools in your favor and consecrate yourself as a legitimate writer. Start browsing our website for perfect book binding and <a href="https://www.4over4.com/printing/booklet-printing" target="_blank" rel="noopener" data-schema-attribute="">booklet printing</a> options to get your book out there. Who knows? You might be the next literary sensation.

Let us know what you think and comment below.

Self-Publishing: A Dream Come True With Custom Printing

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/687img-Printing16.jpg" /> 
&nbsp;<a data-schema-attribute="" href="https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b178d8337767.5c52b93687acc.jpg" rel="noopener" target="_blank">Source</a> With so many styles of custom <a data-schema-attribute="" href="https://www.4over4.com/printing/die-cutting" rel="noopener" target="_blank">die-cut</a> hangtags out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;startdesign=1" rel="noopener" target="_blank">custom hangtag&nbsp;templates</a>&nbsp;will communicate what your brand is about and help you seal the deal with your clients.

<h3>Get Your Custom Die-Cut Hangtags</h3>

Don&rsquo;t be afraid to get original <a data-schema-attribute="" href="https://www.4over4.com/printing/die-cut-hangtags" rel="noopener" target="_blank">custom die-cut hangtags</a>&nbsp;just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!

Let your creative self shine by displaying all your amazing ideas on a blank&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=blank-templates" rel="noopener" target="_blank">custom die-cut hangtag</a>&nbsp;that you can customize with different designs and get a feel of what the final look will be.

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