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Brochures and flyers are valuable marketing tools when used for the right purposes. If you are trying to choose between them when developing your business printing plan, keep in mind that they each have different objectives and that one might be preferable based on the following factors: your budget, your audience, and the occasion. Once you decide, an online printing service can provide its business printing expertise and help you with your brochure printing and flyer printing needs.
A brochure is typically printed as a tri-fold document. It is often glossy and colorful, utilizing different types of text and graphics. Brochures tend to be permanently displayed in banks, offices, and other professional locations. They are also popular handouts at conferences and presentations. People choose brochures when they want something attractive that contains detailed information. Advantages of brochure printing:
Although they are typically more expensive than flyers, with the right online printing service (like 4over4.com for example) you can efficiently produce your brochures at a reasonable cost.
A flyer, on the other hand, is usually a standard size sheet that contains time-sensitive information. Some examples of good uses of flyers are business openings and other one-time events, sales, updates, new product details, and lists such as FAQs. Advantages of flyer printing: