What makes you choose a product over its competitor? Is it a recommendation? The look and feel?

Most likely a combination of all of the above, in a world where <a data-schema-attribute="" href="https://www.businessinsider.com/too-many-choices-are-bad-for-business-2012-12?op=1#!IQJjo" rel="noopener" target="_blank">too many choices make consumers actually walk away</a>, making your product stand out and seem like the go-to choice is critical.

There are qualified teams working around the clock to make customers pick a product over the closest available option.&nbsp;Product packaging appeals to the human senses, evoking pleasant memories and positive feelings that customers unconsciously link to a product.

Packaging is about making your product visibly desirable, to guide buyers, to entice them, to give them a sneak-peek into what they&#39;re getting if they buy&nbsp;it... So desirable that it would be impossible for customers not to buy it. So what&#39;s the psychology behind it and how can you use it to your advantage?

<h2>Color in Packging Design</h2>

It is not very common to find gray snacks&rsquo; packages, instead, they come in bright colors that anyone can see from a distance. According to&nbsp;<a data-schema-attribute="" href="https://www.designforceinc.com/package-color" rel="noopener" target="_blank">Ted Mininni</a>, keeping brand colors consistent can eventually turn iconic. Some of the biggest brands around the world are recognizable even without reading the product name. And as this label swap example shows, the idea of classic brands changing packaging colors doesn&#39;t really click.

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/129Printingimg-294.jpg" style="height:720px; width:1280px" />

<div>
Posted on Behance.net by Phoebe Yao
</div>

Colors send messages to our brain and affect the way we perceived products. Survey results posted&nbsp;by&nbsp;<a data-schema-attribute="" href="https://www.sciencedaily.com/releases/2014/04/140408112210.htm" rel="noopener" target="_blank">ScienceDaily</a>&nbsp;show&nbsp;that&nbsp;customers get certain expectations of a product simply because of the color of its package.&nbsp;For example, blue logos evoke confidence, purple evokes glamour, and yellow evokes fun. Take a look at this chart of the different feelings associated with brand colors.

<div>
Posted on&nbsp;Pinterest&nbsp;by Valentin Oliver
</div>

<h2>Package Size And Looks</h2>

Quality packaging is a synonym of quality products.&nbsp;<a data-schema-attribute="" href="https://www.bm.ust.hk/mark/staff/Jaideep/Jaideep-JCP-2014.pdf" rel="noopener" target="_blank">ScienceDirect research</a>&nbsp;shows customers perceive small packages as better products. It includes different sizes of the same product. The evidence shows that the same&nbsp;soda&nbsp;is perceived tastier in a can than a large bottle.

There could be many reasons for that, but one of them is that the larger the size, the less expensive it seems to be for the company. Handcrafted&nbsp;products are unique, and customers understand there is a lot of work that comes in making them. Highly industrialized factories instead, make mass products. The manufacturer + final product relationship adds value to the brand in customers&rsquo; eyes.

Depending on your product, it will be important to provide an appropriate package that allows customers to have a sensory experience prior to purchase.&nbsp;Let&rsquo;s say you are selling blankets, most of us will instinctively touch the blanket in the store to get an idea of how soft it would feel to wrap ourselves with it. But what if the package is completely sealed? Epic fail! We move on to the next available blanket. A completely opposite situation happens with electronics; would you buy a product as new if the box was open? Maybe if it means a significant discount, but it still makes us doubt its &ldquo;new&rdquo; condition. Remember when we mention product packaging evokes pleasant memories? Completely sealed packages reassure customers that they are the first ones opening that product. It provides that gift opening rush, even if you bought it for yourself.&nbsp;

<h2>The Shape</h2>

Why are Toblerones not squared? Why do Pringles come in a can instead of a bag? There could easily be logistics or product requirements behind such decisions. But to customers&rsquo; eyes, they are different, interesting, and creative packages that stand out from the rest. For someone who has not tried any of those products before, that distinctive package could make a difference when choosing what to buy.

&nbsp;

<div>
Posted on Behance.net by Rafael Real
</div>

Sometimes there is not much room for shape innovation, some products simply require standard packaging. If that is the case, you can always resort to&nbsp;creative&nbsp;add-ons. For example,&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/printing/mailing-labels">order a batch or custom mailing labels</a>, where you can feature an improved quality of the product, a new promotion, or a link to your website.

<h2>Envision Usage</h2>

The ideal package makes customers envision themselves using the product. If it is a bag of chips, they need to look mouthwatering. If is a pair of headphones, buyers should imagine themselves walking around listening to their favorite music. All of that &ldquo;assisted projection&rdquo; can be accomplished with the right design. What&rsquo;s more exciting? A picture of the headphones on a table? Or a picture of a young person running around with the headphones on? Research your target customers to show them exactly who they want to be, and how your product will help them.

<h2>Package Placement</h2>

You would think the right package would get attention regardless of where it gets placed in the store, right?&nbsp;wrong! There&rsquo;s an interesting study by&nbsp;Brian Wansink, that shows there is well planned reason for each product&rsquo;s place in supermarket shelves. As he explains, kids&rsquo; cereal boxes are normally placed at a height they can reach, and the character&rsquo;s eyes usually look down to make eye contact with the kids. While for adult cereals, characters look straight to them, and boxes are placed at the higher half.

&nbsp;

Another common fact about supermarkets and package placement, is that basic needs products like milk and eggs are usually on the back, so it gives other products the chance to captivate you on the way to the item you were intentionally there to buy.

<h2>Making Your Product Stand Out</h2>

Before starting with packaging design,:

<ul>
	<li>Take a look at your closest competitors and determine what they are doing right.</li>
	<li>Find a unique quality that will differentiate your product from the rest and show it.</li>
	<li>Feature your best assets in the package and appeal to customers&rsquo; feelings.</li>
	<li>Show Context of Use:&nbsp;whenever possible use a slice of life image If your product is edible, make potential buyers imagine themselves taking a bite.</li>
	<li>Use Sensory Copy:&nbsp;paint a picture, like delicious, tasty, salty, sturdy, lovable and so on.</li>
</ul>

&nbsp;

<div>
Posted on Behance.net by Oficina Design Up
</div>

If you are not yet ready to make drastic changes to your product package, try adding some fresh elements to spice it up. We recommend&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/printing/packaging-tape" rel="noopener" target="_blank">custom packaging tape</a>&nbsp;for your shipments, so you can increase brand exposure and start creating a trustworthy reputation, sort of a quality seal. It is time for you to start making your product shine! But first, leave a comment below to let us know what makes you take a second look at a package. We&rsquo;re curious to know.

The Psychology of Successful Packaging Design

[caption id=&quot;attachment_3947&quot; align=&quot;alignleft&quot; width=&quot;403&quot;]<a href="https://cloud-cdn.4over4.com/2013/08/custom-mugs.jpg"><img alt="custom_printed_mugs" src="https://cloud-cdn.4over4.com/2013/08/custom-mugs.jpg" style="height:403px; width:403px" /></a> Coffee Mugs are Versatile Branding Magnets![/caption] Whether you are starting a new business or reinventing an existing one, the most important aspect of your marketing strategy is branding; it&#39;s the way consumers perceive your business when compared to competitors. Brand identity is not easily achieved and businesses usually need to spend a great deal of time and money to come up with a successful way to convey the company&#39;s philosophy in a recognizable way. But you don&#39;t have to.&nbsp; A relatively inexpensive and effective, branding strategy is to use custom promotional items like coffee mugs. Get new and old customers alike excited about your products or services through promotional gifts that are versatile and practical for both the home and the office. Printed coffee mugs are mini billboards constantly reminding customers they can purchase from you with every tasty sip, or by just sitting there on their desktops. This makes them a go-to favorite when it comes to branding opportunities for businesses large or small.

<h2>Why Custom Printed Mugs?</h2>

How many times have you gotten a pen or notepad at a trade show and thought to yourself &ldquo;again&rdquo;?&nbsp; Right, too many times to count. Mug printing allows you the freedom to express your brand on a product that most people can never have enough of.&nbsp; Open your kitchen cabinet and you&rsquo;ll see what we&#39;re talking about. &nbsp; Printed coffee mugs are truly versatile; people use them at work or home for drinking, as pen holders and vases.&nbsp;No matter how they&#39;re being used, every day you&#39;re achieving more brand awareness by repetition - your tailor-made message is constantly there.

<h2>&nbsp;&nbsp;How to Get the Best Results out of Your Printed Coffee Mugs</h2>

<h3>1. Use your company logo.</h3>

The most common use; it&#39;s simple yet powerful. If your company logo is well recognized and respected in your community, it&rsquo;s always smart to feature the logo on your custom printed mugs.&nbsp; A well known logo needs no explanations; consumers automatically associate your logo to your products and services.&nbsp; You can accompany the logo with a motto and most importantly your company&rsquo;s URL.

[caption id=&quot;attachment_3957&quot; align=&quot;aligncenter&quot; width=&quot;403&quot;]<a href="https://cloud-cdn.4over4.com/2013/08/promotional-mugs.jpg"><img alt="printed_promotional_mugs" src="https://cloud-cdn.4over4.com/2013/08/promotional-mugs.jpg" style="height:403px; width:403px" /></a> Logo = Company&#39;s Face![/caption]

<h3>2.&nbsp;&nbsp;Keep it simple:</h3>

If you are a new company and want to create that everlasting brand identity, design a unique version of your logo and remember to keep it simple.&nbsp; Think of the most successful companies out there today and take a lesson from them.&nbsp;

&nbsp;For example, the Apple logo and the golden arches of &nbsp;&nbsp;McDonald&rsquo;s are recognized worldwide because they are simple and memorable.&nbsp; Less is always more when it comes to getting and retaining attention, so re-design your logo in a simplified bold&nbsp; manner just for the mugs.

[caption id=&quot;attachment_3955&quot; align=&quot;aligncenter&quot; width=&quot;403&quot;]<a href="https://cloud-cdn.4over4.com/2013/08/custom-coffee-mugs.jpg"><img alt="print-custom-coffee-mugs" src="https://cloud-cdn.4over4.com/2013/08/custom-coffee-mugs.jpg" style="height:403px; width:403px" /></a> Simple doesn&#39;t mean ~boring~[/caption]

<h3>3. &nbsp;Make your message loud and clear:</h3>

Don&rsquo;t beat around the bush when it comes to your company motto.&nbsp; Consumers have a short attention span so make the message on your <a href="https://www.4over4.com/printing/custom-coffee-mugs">printed mug</a> loud and clear.

This doesn&#39;t mean that you have to reduce the number of words, but it helps.&nbsp; Short and sweet is always the best practice.

&nbsp;The example below takes this concept to the next level by using many business-related words but highlighting only key ones. Brilliant!

[caption id=&quot;attachment_3956&quot; align=&quot;aligncenter&quot; width=&quot;403&quot;]<a href="https://cloud-cdn.4over4.com/2013/08/custom-printed-mugs.jpg"><img alt="custom_printed_mugs" src="https://cloud-cdn.4over4.com/2013/08/custom-printed-mugs.jpg" style="height:403px; width:403px" /></a> Make it STAND OUT![/caption]

<h3>4. Put your imagination to work:</h3>

Are you a company that prides itself on uniqueness and originality?&nbsp; Create printed coffee mugs with a one-of-a-kind artistic design or use a humorous photograph with a whimsical quote.&nbsp; After all, everyone loves to collect mugs that stand out and are great conversation starters.

You can&nbsp;&nbsp; also make special designs only for these printed coffee mugs using famous artistic trends, like Andy Warhol&#39;s style or famous movie posters. Inspiration is everywhere!

[caption id=&quot;attachment_3958&quot; align=&quot;aligncenter&quot; width=&quot;750&quot;]<a href="https://cloud-cdn.4over4.com/2013/08/design_wont_save_the_world_coffee_tea_mug.jpg"><img alt="custom_promotional_mug_printing" src="https://cloud-cdn.4over4.com/2013/08/design_wont_save_the_world_coffee_tea_mug.jpg" style="height:750px; width:750px" /></a> Quotes and Jokes are great Attention-Grabbers![/caption]

<h3>5.&nbsp;Add Contact Information:</h3>

The best advertising tool in the world &nbsp;will do you no good if you forget to add your contact information.&nbsp; For businesses that are strictly web driven, include your URL (as suggested before), Twitter handle, Facebook Page or blog; place it along the bottom or side of your mug in a vibrant color that is easily noticed. Make sure it&#39;s easy to read.

&nbsp;For small service related businesses like realtors and electricians, always add your telephone number because prospective customers will most likely want to speak with you one-on-one.

[caption id=&quot;attachment_3960&quot; align=&quot;aligncenter&quot; width=&quot;347&quot;]<a href="https://cloud-cdn.4over4.com/2013/08/contact-mug.jpg"><img alt="promotional_mug_print" src="https://cloud-cdn.4over4.com/2013/08/contact-mug.jpg" style="height:346px; width:347px" /></a> Add Your Twitter Handle for Customer Service[/caption] Promotional gifts, such as mugs, have been helping organizations become recognizable entities for years.&nbsp; With good products and effective branding tactics, businesses can create a positive reputation and a loyal customer following. &nbsp;Whether you <a href="https://www.4over4.com/printing/promotional-mugs">print promotional mugs for business</a> trade shows or as thank you gifts for valued customers, the end result is an everlasting successful branding effort. Businesses big and small can achieve success through affordable promotional tools that work;&nbsp;the key is building a recognizable and memorable brand! Good luck and let us know how it went!

How to Use Printed Coffee Mugs for Everlasting Branding

There&rsquo;s no doubt Photoshop has become the ultimate photo editor and design software for professionals and amateurs. Its multiple features and friendly interface makes it attractive for beginners and photography enthusiasts. We all have heard things like &ldquo;that model in the picture is so Photoshopped!&rdquo; or &ldquo;that landscape looks so fake, they obviously Photoshopped it&rdquo;. And it&rsquo;s true, the software has gained a negative reputation due to some abuses. But it doesn&rsquo;t have to be so bad. You can use it to make subtle improvements to your photos or create fun designs. The Adobe Photoshop CS6 focuses on performance. All Photoshop tools work faster, so you can have fun trying them out. We have found some tutorials for you to learn the basic Photoshop tools. Let the creativity out and enjoy your creations! This first tutorial is really good if you&rsquo;re a beginner. It has a rundown of the icons and basic Photoshop tools. It&rsquo;ll help you familiarize with the interface. So if you don&rsquo;t know what the Magic Wand or Quick Selection Tool are yet, don&rsquo;t worry, it will all make sense in a minute!

The next PSD tutorial shows you how to draw neon lights around your picture. It&rsquo;s a really cool effect to add some movement and strength to a photo.

The next tutorial shows you how to change the skin tone in a picture using the Quick Mask tool. You can basically select the specific area you want to work on, without altering the rest. Changing eye color is always a popular effect on pictures. The best part is that is not too complicated to do. Follow this next tutorial to make eyes look more natural, shinier or go over the top with really intense colors. The next video is very complete. It goes over the Top 10 things beginners want to learn to do with Photoshop CS6. It&rsquo;ll show you how to eliminate skin blemishes, work with layers to avoid altering the original image, remove elements and place them on a different spot and change backgrounds. There you go! Remember that Photoshop is a tool to help you create what your imagination wants. Make your pictures have a professional look or have fun designing customizable prints. Are there any other effects you would like to learn? Or have other topics we could learn from? Make sure to comment below and let us know.

How to Use the Best &amp; Basic Photoshop Tools  for Beginners [Video Tutorials]

<img class="alignnone wp-image-500521 size-full" src="https://cloud-cdn.4over4.com/2021/01/luxury-mandala-business-card-with-golden-pattern-arabic-islamic-style_191262-35.jpg" alt="majestic-business-cards-with-gold-foil-printing" width="626" height="626" />

<a href="https://www.freepik.com/premium-vector/luxury-mandala-business-card-with-golden-pattern-arabic-islamic-style_7271673.htm" target="_blank" rel="noopener" data-schema-attribute="">Source</a>

The luxurious majestic business cards will make it easy for high profile prospects to want to do business with you.
<h3>Majestic Business Cards Template You can Choose</h3>
With so many styles of custom majestic <a href="https://www.4over4.com/printing/business-card-printing" target="_blank" rel="noopener" data-schema-attribute="">business cards</a> out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;category=business-cards" target="_blank" rel="noopener" data-schema-attribute="">luxury business card design </a>will communicate what your brand is about and help you seal the deal with your clients. Don’t be afraid to get original <a href="https://www.4over4.com/printing/majestic-business-cards#multistep" target="_blank" rel="noopener" data-schema-attribute="">majestic business cards</a> just like the one we’ve shared here. After all, the right one might just be what sparks the interest of a new customer!
Let your creative self shine by displaying all your amazing ideas on a blank<a href="https://www.4over4.com/cloud/marketplace/creative-corner/blank-print-templates/business-cards/" target="_blank" rel="noopener" data-schema-attribute=""> luxury business card design </a>that you can customize with different designs and get a feel of what the final look will be.
Do you have too much on your plate already? Just relax and let us do all the heavy lifting for you by checking out our services in the <a href="https://www.4over4.com/cloud/community/" target="_blank" rel="noopener" data-schema-attribute="">community</a> section.

Mesmerize with Amazing Majestic Business Cards

Typography goes further than just picking a font. It&rsquo;s the art of creating and arranging text in a visually pleasing way. Not only do following typography trends help you make a great first impression, it also sets the mood of your piece and conveys the season feeling. As you may already know, typography in graphic design can strongly affect how people react to a message. For example, good typography gets the message across effectively while holding the reader&rsquo;s attention.&nbsp;Great fonts enhance the character of the design and influence&nbsp;the perception of words in everyday projects like resumes, newsletters, seasonal sales, business cards, or any print publications.

<h2>Following Spring Typography Trends</h2>

Since spring is an inspiring season, we decided to make a collection of fresh fonts to add an appropriate flair to your designs. We will walk you through 10 spring fonts along with downloadable links for your upcoming design projects. Let&rsquo;s get started!

<ol>
	<li><a href="http://www.dafont.com/spring-time-2.font?text=Spring+Time" rel="noopener noreferrer" target="_blank">Spring Time by Billy Argel</a></li>
</ol>

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/281Printingimg-247.jpg" style="height:720px; width:1280px" /> 
&nbsp; &nbsp;2)&nbsp;<a href="http://www.dafont.com/spring-time-2.font?text=Spring+Time" rel="noopener noreferrer" target="_blank">Marmellata Jam by Fontscafe</a> &nbsp; &nbsp;<a href="http://www.dafont.com/flowers-kingdom.font#top" rel="noopener noreferrer" target="_blank">3) Flowers Kingdom by imagex</a> &nbsp; &nbsp;4)&nbsp;<a href="http://www.dafont.com/smelltheroses.font" rel="noopener noreferrer" target="_blank">Smell the Roses by Vanessa Bays</a> &nbsp;5)&nbsp;<a href="http://www.dafont.com/rabbit-ears.font" rel="noopener noreferrer" target="_blank">Rabbit Ears by David Rakowski</a> &nbsp; &nbsp;6)&nbsp;<a href="http://www.dafont.com/springdaisy.font" rel="noopener noreferrer" target="_blank">Spring Daisy by Xerographer Fonts</a> &nbsp; &nbsp;7)&nbsp;<a href="http://www.dafont.com/stripedsunshine.font" rel="noopener noreferrer" target="_blank">Striped Sunshine by Kelsey Ann G</a> &nbsp; &nbsp;8)&nbsp;<a href="http://www.dafont.com/floralies.font" rel="noopener noreferrer" target="_blank">Floralies by Keith Field</a> &nbsp; &nbsp;9)&nbsp;<a href="http://www.dafont.com/easterfont-st.font" rel="noopener noreferrer" target="_blank">Easter Font by Southype</a> &nbsp; &nbsp;10)&nbsp;<a href="http://www.dafont.com/mf-delicate-little-flower.font" rel="noopener noreferrer" target="_blank">Delicate Little Flower by Misti&rsquo;s Fonts</a> &nbsp;&nbsp;

<h3>Use These Fresh Fonts For Spring</h3>

Add some pizzazz to your spring designs using the font that best fits your imagery and design. When choosing your spring fonts, make sure it&#39;s relevant to the overall message you want to convey and use no more than three different fonts in one design. Did you like the spring typography trends we featured above? Get creative and use them for your projects. If you like how these quotes looked on our print products, let us print your most inspiring quote onto the print material of your choice. We at 4OVER4, offer a large catalog of print products, competitive prices and great discounts for first-time customers. Yup! You can order any print product you need and <a href="https://www.4over4.com/login/?source=blog" rel="noopener noreferrer" target="_blank">get a 30% OFF discount by signing up with 4OVER4.COM</a>! Happy printing! &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;

Suggestions

2017 Typography Trends: 10 Spring Fonts to Freshen Up Your Designs

Following Spring Typography Trends

Use These Fresh Fonts For Spring