Promoting your business, service or event can be challenging with all of the competition for attention out there. You want your posters to 'POP' and stand out and above the rest. Professional poster printing gives your business that polished look that your home or office printer just can't match
, and if you've got a great design, you'll have an effective, sure-fire attention grabber.
The power of posters is sometimes underrated but, looking back in time, there's plenty of evidence of the influential effect a persuasive poster can have. Throughout modern history, posters have been used to promote everything from movies and music to political agendas
- Who could ever forget the iconic image of Rosie the Riveter flexing her arm in support of the contributions made by women during the Second World War? Or Uncle Sam telling Americans that he wants YOU for the U.S. Army?
The image of Audrey Hepburn standing tall in her form-fitting black dress, slim cigarette hanging from between her lips instantly brings to mind the classic movie 'Breakfast at Tiffany's.' While, recalling the image of an unassuming swimmer about to meet the impending doom of a giant great white shark directly beneath her still sends shivers down many spines - and still keeps so many toes out of the ocean. With so many iconic posters etched into our memories, it's no wonder they are so commonly used as promotional tools
The Power of Postering throughout History
When Gutenberg invented the hand-operated press in 1439, he unleashed the incredible power that well-constructed visual images can have. Posters, in the form of purely textual posted bills, were created to inform the populace about government happenings, and advertise events, like the plays of William Shakespeare
. And, with the invention of the powered printing machine in 1810, mass production of posters was now possible, and easier than ever before. Just 40 years later, presses were capable of pumping out 10,000 pages in an hour.
Some of the most famous posters in history were produced around this same time, during a period known as the 'Belle Epoque' in France. In this time of peace and economic prosperity, posters began to be designed as works of art, rather than simple informational bills. And, without a war to worry about, the focus of posters became fun, luxury goods - like Absinthe and the Moulin Rouge. Many of these artistically designed posters are mass produced today and used as pieces of art.
Then, of course, came World Wars I and II, where political agendas and propaganda efforts were the focus of the time. We've already mentioned the persuasive power of Rosie the Riveter and Uncle Sam during wartime recruitment efforts. Once the war was over, the attention could shift back to fun and entertainment; Pin-up girls, movies and Coca-cola - what more could you ask for? And, as printing processes became easier and easier, posters started being made just for fun, not just to advertise to the masses.
Music posters were created for the simple pleasure of hanging them in your college dorm room, along with the infamous Che Guevara imagery and, of course, a little kitty clinging to a wire, encouraging us to 'Hang in there!' Decorating your walls with posters that reflect your likes and interests lets you add a little individuality to your walls, and, without saying a word, lets others see a little bit of your personality.
Offset Printing vs Digital Printing
Today, because of the speed and simplicity of the printing processes, posters are easily created for anything and everything. It's as simple to create and print a single poster as it is to print 100,000. For mass production, offset printing is the most common process. With this method, you can either feed individual sheets into the printer, or use large rolls of paper to quickly run through a large quantity.
It's the most economical printing process and also ensures a consistent high image quality, no matter the quantity being printed. For individual designs or smaller printing batches, digital presses are typically used. Although digital printing generally has a higher cost, it doesn't require the printing plates used in offset printing, so the overall cost is typically balanced.
Customize from top to bottom, front to back
We offer a number of standard sizes to choose from, or customize your poster size. Choose glossy, uncoated or even plastic options, as well as single or double sided printing. You can make your printed poster as simple or elaborate as you want, depending on your needs and how wild you let your mind run. Folding, perforations and a high gloss finish are all available options. If you could use a little inspiration, check out our showcase for different ideas you can use. Then, use our free downloadable templates to lay out your poster for printing. Once you're all done, you'll be able to see a free online proof of your poster before you pay and send it for printing. Or, choose to order a hard copy proof to be printed and sent to you, so you can see it in person, in all of its glory.
Our poster printing is professionally done and elevates the look of your business. Minimums starting as low as 50 to as high as 100,000, fast turnaround times and great quality make us the easy and obvious choice for all of your printing needs! If you need your printed posters in a rush, we even offer same day printing and fast shipping.
We have options to fit every project and every budget. At 4over4.com, we're committed to delivering professional quality printing services and unmatched customer service with every single order, no matter the size!
For more information on our poster printing, please call any of our other customer support agents at (718)932-2700 - because we want YOU! - or send us an email at email@example.com
. Thank you for choosing 4over4.com!