Custom Labels
See Custom Labels in action
Watch the Custom Labels overview from 4OVER4.COM. A short walkthrough of options, premium stocks, live pricing and fast turnaround.
- From $25 for the default 2" x 3.5" label, with quantities from 25 up to 25,000 across 31 tiers.
- 23 materials: uncoated, semi-gloss and hi-gloss UV paper, white and clear vinyl, clear and white cling, brown kraft, plus fluorescent and pastel colors.
- 14 sizes, from the default 2" x 3.5" up to a made-to-order custom size as large as 7" x 6".
- Full color or black ink on the front (4/0 or 1/0), with a free online proof or a next-day hardcopy proof before you print.
- 3 business day standard turnaround, with 2-day, Next-Day and Same-Day rush, rated 4.9 out of 5 across 48 reviews.
Put Your Brand on the Bottle, the Jar, the Box
A custom label turns a plain container into a product. You bring the artwork, pick the material and the size, and it prints on a real press with an adhesive back ready to peel and apply. Labeling a soap bar, a hot sauce, a candle jar, or a shipping box, it puts your name exactly where a customer looks first. The default 2" x 3.5" label starts at $25, rated 4.9 out of 5 across 48 reviews and printed in New York since 1999.
These labels do a lot with a small footprint. They press onto curved glass, survive a fridge or an ice bucket, and carry photos, gradients and small type in full color. Want to see how custom labels sit next to the rest of the range? Browse every option on labels printing, or stay here and build yours from the choices below.
What Are Custom Labels?
Custom labels are pressure-sensitive adhesive labels printed full color or black to your own artwork, on any of 23 materials, in 14 sizes from a 2" x 3.5" default up to a made-to-order 7" x 6". People reach for them when a generic sheet will not do: product labels, bottle and jar labels, candle and soap labels, packaging and shipping labels, address labels, and barcode or warning labels. You set the material, the size and the ink, and the same file prints crisp at whatever quantity you order. If you want a plain everyday run, the Standard Labels cover that, and custom labels sit right beside them as the version you tune end to end.
What Size Should a Custom Label Be?
The right size comes down to your container. The default 2" x 3.5" label suits most bottles, jars and packages, close to the footprint of a business card. Step up to 2" x 4" for a taller bottle, or choose a square 2.75" x 2.75" for jars and candles. There are 14 set sizes in all, and if none is exactly right you can set a custom size, made to order up to 7" x 6". All the sizes, materials and ink options are grouped below exactly the way the live configurator presents them, so you know what you can change before you change it. For a die-cut shape that follows your artwork, the Die-Cut Labels take it further.
Here are a few easy ways to make a custom label pull its weight.
The shapes people order most, and what each one suits
| Shape | Where it works | Sizing note |
|---|---|---|
| Rectangle | Bottles, boxes, mailers, jars with a flat front panel | The default 2" x 3.5" is the size most people start from. Sizes run up to a made-to-order 7" x 6". |
| Square | Jar lids, candle tops, soap bars, social handles on packaging | Squares read as a single unit at small sizes, so keep the artwork to one mark and one line of type. |
| Circle | Lids and seals, badge-style branding, closing a wrapped box | Measure the flat top of the lid, not the outside diameter of the jar, or the circle will dome at the edges. |
| Oval | Wine, oils and sauces, tall narrow bottles | An oval reads taller than a rectangle of the same height, which is why it suits bottles with little flat width. |
The 14 sizes here are cut square to the sheet. If you want the label cut to the outline of the shape itself, that is a custom die cut label rather than this product.
Match the material to the job
A waterproof white vinyl survives moisture and handling, so it holds up on a drink bottle or a bath product. Clear vinyl and clear cling let the container show through for a premium no-label look, brown kraft reads handmade for artisan goods, and the fluorescent stocks jump off a crowded shelf. The default uncoated and semi-gloss papers keep it clean and affordable, and a hi-gloss UV paper makes a photo or logo snap. When the label needs to shrug off water for good, the Premium Waterproof Labels are built for exactly that.
Design it without a designer
You do not need a design background to make a custom label look sharp. Start from a professionally built layout in our label design templates, then change the colors, copy and logo in the online editor in minutes. The small canvas actually helps, since one clear idea fills it.
Already have your artwork? Skip the editor and download a press-ready blank instead. Each blank label template is built at the real trim size with the bleed and safe margin already drawn in, so your design never crowds the cut. Grab the size that matches your order below, drop your art in, and upload.
Wally sticks your brand to the shelf
23 materials, 14 sizes, and a label that fits your product exactly.
Custom labels start at $25 and print on 23 materials, from waterproof vinyl for bottles to brown kraft for artisan jars. Pick a size, choose full color or black, add a free proof, and Wally gets them printed as fast as same-day from NYC.
What Materials Can You Choose?
This is where a custom label earns its keep. Start with everyday uncoated or semi-gloss, or a hi-gloss UV paper for a bright, glossy finish. Reach for white vinyl when the label needs to survive moisture, or clear vinyl and clear cling when you want the container to show through. Brown kraft reads artisan, the fluorescent reds, pinks, oranges and yellows shout from a shelf, and the pastel blues, greens, pinks and yellows keep it soft. That is 23 materials in all.
For ink you choose 1/0 black only to keep it lean, or 4/0 full color when the design calls for it. If you want the see-through look as its own product, the Premium Clear Labels are built around clear stock, and for curved glass the Premium Bottle Labels are shaped for the job.
Label Materials Compared
The stock decides almost everything about how the label ages once it is on the container. Paper is cheaper and takes a pen; vinyl survives condensation and a wet hand; cling comes off glass without a fight. Read the row for the surface your label actually lives on.
| Material | Water resistance | Back | Texture | Relative cost | Best use |
|---|---|---|---|---|---|
| Uncoated paper | None, absorbs moisture | Adhesive | Matte and dry, takes a pen or a stamp | Lowest | Indoor jars and boxes, batch numbers and dates written by hand |
| Semi-gloss paper | Low, survives a wipe | Adhesive | Light sheen, smooth | Low | Retail packaging that stays dry on a shelf |
| Hi-gloss UV paper | Moderate, the coating sheds a splash | Adhesive | Hard, glassy, colors sit brightest here | Low to mid | Food, candles and cosmetics where the color has to carry the shelf |
| White vinyl | High, the film itself is waterproof | Adhesive | Smooth and slightly flexible | Mid | Bottles that sweat, soap, sauces, anything handled with wet hands |
| Clear vinyl | High | Adhesive | Transparent, the container shows through | Mid | The no-label look on glass, clear bottles and tinted liquids |
| Clear or white cling | High | Static cling, no adhesive | Soft film | Mid | Windows and glass where the label has to come off clean and go back up |
| Brown kraft | None | Adhesive | Fibrous, visibly natural brown | Low | Small batch and handmade ranges where the stock is part of the look |
| Fluorescent and pastel | None | Adhesive | Colored paper, ink prints over it | Low | Price stickers, shelf callouts, anything that has to be seen from across a room |
Labels by Where They Live
Pick the surface first and the material follows.
- Bottles and jars. Anything that comes out of a fridge or an ice bucket sweats, and paper wrinkles the moment it does. White vinyl for a printed background, clear vinyl when you want the liquid to be the label. Curved glass also wants a narrower label than a flat panel does, because a label wider than the flat face of the container will lift at the corners.
- Boxes and cartons. A dry indoor surface, so paper does the job. Hi-gloss UV where the box is the retail package and the color has to hold up; uncoated where you or a customer will write on it.
- Mailers and shipping. Uncoated or semi-gloss paper. Uncoated takes a pen and a courier's scan, and it does not fight the tape that goes over it.
- Freezer and chilled goods. Vinyl. Paper labels going into a freezer take on moisture as they cycle in and out and the edges start to lift; a film stock does not.
- Outdoor equipment. White or clear vinyl, and keep the artwork away from fine detail in a single light tint, since sun and washing are hardest on the palest areas of a design.
How Much Do Custom Labels Cost?
Custom labels start at $25 for the standard 2" x 3.5" label, and you order the quantity you need, anywhere from 25 up to 25,000 labels across 31 tiers, so a bigger run brings down the cost of each label. A specialty material like clear vinyl or a fluorescent stock, a bigger custom size, or a rush turnaround moves the total, and every change shows in real time before checkout. Want a side-by-side quote? 4OVER4.COM's Price Match beats a real competitor price by an extra 10% - the 110% price-match guarantee.
Can You See a Proof Before It Prints?
Yes. Before the full run you get three proof options. Go straight to production when the file is ready and you trust it, request a free online proof to check your art on screen, or order a next-day hardcopy proof to hold a physical sample before you commit. On a label, where the material and the color matter as much as the design, that hardcopy proof is the safe move for a first run. Pick the option that fits your timeline in the configurator.
How Do Custom Labels Compare to the Rest of the Range?
Custom labels are the flexible pick when you want to tune the material, size and ink yourself, but they are not your only move. If you are weighing a standard run, a die-cut shape or a bottle-ready stock, it helps to see the trade-off in plain numbers. The chart below lines up custom labels against their closest siblings so you can compare the starting price on each before you choose.
See How a Finished Custom Label Lands
Words only go so far. Want to see how material, color and size come together on a real label? The gallery below collects work printed in-house, across different materials, sizes and finishes, so you can borrow ideas and see how a choice actually reads on a bottle or a jar. Tap any print to see it larger.
Real Labels Our Customers Printed
How Fast Can You Get Custom Labels?
Custom labels print on a 3 business day standard turnaround, and when a date sneaks up you can move that to 2-day, Next-Day or even Same-Day production out of our NYC plant. Each step buys back time for a set amount on top of the base price, so you only pay for speed when you actually need it. Order by the daily cutoff and a same-day run ships that afternoon, and across all of 4OVER4.COM, 99.8% of orders arrive on time with 82% shipping early.
See the Rest of Our Labels
Custom labels are one stop in a much larger lineup, and you can scan the full print product range any time. If a standard run, a die-cut shape or a bottle-ready stock would serve you better, the rest of the family is one tap away. Each option shows its own starting price and links straight to its product page, so finding the right fit takes seconds.
The full labels printing range sits one level up. Where a shaped outline matters more than a rectangle, go to custom die cut labels; for bottles that live in ice, custom beer labels are set up for the wet end of the job; and where the brand needs a shine the ink cannot give it, custom metallic labels do it on stock instead.
Print Your Custom Labels Today
At 4OVER4.COM, quality comes first, and it's backed by a satisfaction guarantee and 25+ years of printing since 1999. Whatever material, size or ink you pick, these custom labels are built to fit your product and hold up where it lives. Need them before a launch or an event? Our Same-Day production keeps you covered. Print your custom labels today.
