Catalog Printing is truly an all-encompassing way to present, in a single package, everything you have to offer your customers
. Think everything is moving online? Think again - Even in today's digital world, catalogs are thriving. They're a welcomed break for your eyes from staring into a brightly lit computer screen, allowing your customers to digitally disconnect, while still staying connected to you. A catalog gives you the space you need to provide detailed information about what you offer.
Your customers have easy access to product details and images, ordering information and your contact information
. 4over4.com offers a wide spectrum of catalog options to suit your needs and will even custom tailor a catalog to your own specifications. Choose from our three standard catalog sizes and five binding styles, then select from five different paper types for your Catalog Printing
Most retailers, especially those who offer a number of different products, still turn to Catalog Printing
to present their product roster to their customers. Starting from eight pages and up, catalogs are a great way to get all of the details about each of your products, including photos and prices, into one printed package. Sort and categorize your available inventory, so that customers can see everything you've got and do side-by-side comparisons.
Customers love catalogs because they're able to peruse, at their own pace, through their available options. A printed catalog is a physical product - customers can actually hold it in their hands; And, that’s a much welcomed change from the point-and-click life that so many of us have become accustomed to. Disconnecting from the digital world, customers can now connect with you on a different level.
A comprehensive and beautifully designed catalog can really have an incredible impact on your business:
Weighing your paper options
- Present all of your products in one place, in an organized manner
- Include pictures, specifications and other details, like pricing
- Give your customers the information they need to easily place orders and connect with you
- Including more information about your company gives your customers a better idea of what you're all about
A variety of high quality paper types are offered for your printed catalog, ranging from gloss to uncoated and from lighter to weightier. Choose to use the same paper type for your cover and interior pages for a consistent look and feel, or select a heavier, glossy paper for the cover for a book-like presentation. The weight and finish of the paper will impact the overall look and feel of your finished catalog, so make your selections based on your needs and the impression you want your printed catalog to have.
Sizing it up
The size of your catalog will all depend on the needs of your company, and the visual impact you want to have. At 4over4.com, we offer three standard sizes to choose from: 5.5" x 8.5", 8.5" x 11", and 11" x 11". If none of these sizes suits your needs, we'll customize your catalog size for you. What do you want included within the pages of your catalog? If your products are image-driven, or you just want to showcase them in beautiful, big prints, you may opt for a larger size. If you prefer a smaller, more easily portable print, our smallest or an even smaller custom size might be what you’re looking for.
Binding it together
The binding option you choose will depend both on the look you're trying to achieve, as well as the binding options available based on your paper and size selections. 4over4.com offers saddle-stitched binding as a standard option. Other binding options include Wire-O, plastic coil, side stitch and perfect binding. By using the Instant Price Calculator to select your catalog size and paper type, you'll be able to see what binding options you'll have to choose from. For custom orders, those options will vary. Depending on the business you’re in, you will want to choose your binding to reflect the right image you may be trying to portray.
The most effective way to package and present your entire product inventory is through Catalog Printing
. A well designed catalog will have a tremendous impact on your business. In an increasingly digital world, many people still seek to disconnect, allowing catalogs to remain wildly popular. This offline connection, combined with the company and product information in your catalog, allows your customers to see you and connect with you on a different level. And, that connection could be just what you need to stand out from the rest and give you that competitive edge.
For more information on how 4over4.com can accommodate your Catalog Printing
needs, contact us through email or call and speak to one of our printing experts at 718-932-2700. We would be happy to talk about your needs and how we can help you meet those needs through our standard options available, or through a perfectly tailored custom design.