Booklet Printing is one of the true marketing cornerstones of every successful business. From increasing your customer base and promoting new products or services, to branding your corporate image and arming your sales force with convenient marketing materials, there's no limit to how it can benefit your businesses. As one of the industry's most trusted online printing companies, 4over4.com offers a diverse selection of Booklet Printing services to meet both your needs and budget. Select from numerous design options, including standard sizes and custom booklets, or get creative with a full spectrum of binding and cover options.
Whether you're a small business on the cusp of an initial launch, or a well-established global firm, there is simply no arguing the historic effectiveness and popularity of booklets. They continue to be used by businesses and organizations of every genre and are universally regarded as a staple in any well-structured marketing program. For good reason: they are affordable, offer a wide spectrum of benefits and can be designed in motifs that range from the most clean and simple, to the most elaborate and eye-catching.
The question, for many budding marketers and business owners, is how to choose the design style that can help them the most to achieve their desired level of success. Here are just a few of the many elements to take into consideration, when making the decision to have booklets printed:
- What percentage of your marketing budget will be designated to this endeavor?
- Which format is most suited for your company's prospecting or advertising style?
- Will you be wanting a standard-sized brochure or something uniquely customized?
- How will they be distributed? (Direct mail, cold-call prospecting, trade shows)
- Is this your first marketing booklet or is it replacing one that already exists?
- Which paper stock and binding style are you considering?
- Have you already secured images and a finished logo to incorporate into your design?
With so many variables to consider, 4over4.com strives to make the process of printing booklets as easy and rewarding as possible. We offer one of the most comprehensive array of paper stocks, coating and binding styles to make sure that your printed booklets look unique, professional and appealing.
Choosing Paper Stock for Booklets
The type of paper you select can play a surprisingly influential role in the success of your marketing efforts. Understandably, first-time entrepreneurs and those new to print marketing materials often do not have the funds for premium papers, UV coating and other options. In cases such as these, standard 8-page ones are an excellent starting point.
For those with a bit more experience or resources at their disposal, enhancing them with features such as 14 point stock or heavyweight gloss covers can add an element of prestige to your finished piece. Regardless of which Booklet Printing
paper you choose, with 4over4.com you’ll be sure to select one that conveys quality and professionalism.
Selecting the Right Binding Style
Binding is what ultimately holds your marketing masterpiece in one nice, organized arrangement. And as with paper types, there is no shortage when it comes to deciding how to bind your booklet. At 4over4.com we use saddle stitching as our standard binding type--a process where collated pages are stapled before being folded into place. Additional options include Wire-O and plastic coil binding, as well as side-stitch binding.
For companies with larger page count or those seeking a more elegant look, perfect binding uses a hot glue technique to attach pages to the outside covers. Perfect binding remains among the most popular technique for those seeking a sleek book-like appearance, or companies with large catalogs.
Incorporating an Intriguing Design
The design of your booklet will play perhaps the most integral role in the success of your finished product. If you are not a designer or if your business does not staff one, finding one will be of immeasurable value. Your design should be clean and proportionately laid out in a way that will make it easy to read and capable of delivering a powerful message. Be sure to use your most current logo design and to choose a format that is appropriate for both your industry and target market.
Dimensions are also of considerable importance. Using an 11 x 17 format will allow you to include more text and larger graphics, while traditional-size ones (8.5 x 11, for example) are more concise and affordable in comparison to those of more grand stature. Regardless of which size you opt towards, be sure to always plan your page count and layout in advance. Failure to do so could result in having to delete vital pages or create new ones in a rush.
4over4.com Makes Booklet Printing Easy & Affordable
From the most simplistic 8-page booklet, to the most uniquely-customized 60-page catalog, it's important to work with a printing company who embraces your goals and creative vision. At 4over4.com, we specialize in printing booklets that reflect the highest levels of professionalism and attention to every detail, while never losing sight of your brand, image and message. Best of all, we print at prices that are extremely competitive within our industry, allowing you to do more with your marketing dollars.
For custom orders or to learn why 4over4.com is your best choice for professional Booklet Printing
, contact us via e-mail or by calling and speaking with one of our staff printing experts at 718-932-2700. We’ll be happy to discuss your project needs, go over options or provide answers to your questions.