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Using QR Codes in Postcards to Drive Sales

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Postcards Printing Online

QR Codes, which stand for Quick Response Codes, are special bar codes that help your audience connect with your digital content faster and more effectively, capitalizing on the world’s 5 Billion + mobile users. Now that’s a pie we definitely want a piece of! One of the things that have turned advertisers to the web is the fact that people can complete an action (like a much-desired purchase) right there: see-want-buy-BOOM-you’re done. How can print media compete with that? With a savvy combination of the Internet’s immediate response with the presence of palpable, print media. QR codes are called ‘quick response’ for a reason; anyone with a smartphone or a tablet can  easily ‘read’ the code and access coupons, exclusive content, clues for a game or more information in real time. You can create your own QR Codes for free almost anywhere online. Add it to the front or back of your postcard, include a hard-to-miss, tantalizing, headline and make your offer irresistible by making it time-sensitive.

Why use Postcards and QR Codes to Drive Sales?

Simple, postcards:

  • Are permanent: if the design is beautiful, funny, interesting or shocking enough -chances are people will keep them.
  • Are accessible: these bite-sized babies are easy to carry in a purse or a pocket.
  • Are effective: there is a reason they keep coming; they work!
  • Last longer: emails will continue to stack up, drop down and simply vanish from sight with new emails coming in and filters being set up; but physical mail stays put until sorted.
  • Are Affordable:  with 4over4.com you can print 50 for under $20. A Bargain y/y?

How To Drive Sales Using Postcards with QR Codes:

  • Create an amazing design on one side of the postcard and add a QR code on the other, making sure that each side spells out the benefit clearly: “Enter to Win an Ipad” “30% Discount on Your First Order”, etc.
  • Start with a sample group and mail just a few, improve your offer based on response.
  • Mail clients who have already purchased from you, with a special “VIP” coupon.
  • Offer a product with limited stock (this will make readers want to act quick!)
  • Release a new product inviting clients to come, details to event are only available through the QR code on the postcard.
  • Combine your efforts: Tweet about it, send them an email alert, post about it on Facebook and on your website.

Drive more sales and keep happy customers coming back for more! This lovely example uses a very simple design prompting readers to continue a game online, aimed at small children: Liked this post? Hated it? Let us know about it in the comments, on Facebook or  on Twitter @4over4Leave your print on the world and make it a BIG one.

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    "Look like awesome product!"

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    Hanna K. Jan 24 2022

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    p. merida Apr 17 2021

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    "the quality and overall aesthetics wer better than i expected."

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    Lawrence Elliott Dec 06 2019

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Add a personal touch with postcards

Sometimes it's the little things that make our clients and loved ones feel special. Postcards are a great way of creating that personal touch that can only inspire loyalty and love from those we give them to. To be on the safe side, make sure they're printed by people who actually know exactly what they're doing. With 20 years of experience printing beautiful premium quality postcards, we’re sort of saving business owners from coming across as robotic and instead, helping them make great first impressions, stand out and nurture long term relationships with their prospects or clients. With a wide variety of designs to choose from, we have something for different tastes and needs.

Sometimes it's the little things that make our clients and loved ones feel special. Postcards are a great way of creating that personal touch that can only inspire loyalty and love from those we give them to. To be on the safe side, make sure they're printed by people who actually know exactly what they're doing. With 20 years of experience printing beautiful premium quality postcards, we’re sort of saving business owners from coming across as robotic and instead, helping them make great first impressions, stand out and nurture long term relationships with their prospects or clients. With a wide variety of designs to choose from, we have something for different tastes and needs.

Tips For Designing a Killer Postcards

A huge part of landing your dream job or attracting the attention of potential customers is how you present yourself to your audience. Powerful communication tools are a must. And personalized cards can exude charm and highlight your business persona. Here is a list of do's and don'ts when it comes to this must-have print product:

Do:
  • Use large, bold headlines draw people in
  • Use bright, contrasting colors stand out
  • Use unique and interesting images are impossible to ignore
  • Use Bullet points, bold text, and symbols make your message easy to read
Don't:
  • Do not use difficult to read complicated fonts
  • Avoid using low quality images
  • Avoid using too much text

FAQ

We have several recycled paper options not only for our Postcards, but also for a large majority of our digital and offset products.
50 Postcards start as low as $15!We have dozens of paper stocks available for you to choose from.But we also offer an extensive lineup of premium, high-end postcards with silk lamination, velvet lamination, Spot UV, Raised Spot UV, Soft Touch, Ultra-Thick, Metallic Foil and Raised Foil. You can see a list of all these premium options at this Postcards link.Still don't see something you need?If you can dream it we can print it.Contact our Support Team and provide as much information as possible for us to be able to get back to you quickly and with pricing if it can be done.Contact Support TeamYou can check and order postcards here.
3D Lenticular Postcards start as low as $979 for 500!You can check and order 3D Lenticular Postcards here.

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