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The Anatomy of a Successful Postcard for Business

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Postcards Printing Online

Postcards are a simple way to promote your business in the cheapest way. Not only can you  print a lot of them for a low-cost budget, but you can also hire some marketing service to deliver them in a particular area of interest for your business. People respond better to this kind of direct marketing tactic and they have a higher “read rate” than other types of promotion ‘cause there’s no envelope to open and most of the important infor mation is printed and clearly described on the postcard. But how can you use this effectively for your company? We have created a foolproof guide with simple steps to follow when using this marketing strategy for your advantage.

1. Start with the Size 

Before you do any designing find out the exact size specifications of the company you’re dealing with. A ‘standard’ postcard is 4″x6″, but very few are standard. Lots of companies print slightly irregular sizes such as 3.75″x5″, 4″x5.5″, or some other such close approximation. A small variant in proportions can have a huge effect on design.

2. Find a Professional Printing Company

Work with a company that has an established reputation or that can create a sample for a low cost. Another good way to seek for quality is by asking professionals to give you references of their favorite printing companies

3. Hire a Professional Designer

Most small businesses opt for the DIY system when it comes to their company’s image but this could affect you in a negative way if you have no professional training in design. Leave it to the professionals to create your project, they will incorporate your ideas and make suggestions of better ways to show your message.  If this is not possible, look for a pro-looking template online.

4. Make Your Contact Information Visible

The whole point of promotion is to get people to contact you, so make sure all your information can be read and it’s in a visible part of the postcard. Write all the important things for you such as website, address, phone number and social media; but make sure you update them regularly and have always someone by the phone and answering to potential clients’ doubts on your sites or they might think the promotion is not currently available.

5. Know your Brand, know your Market.

You need a consistent message that goes along with your brand and your target. Don’t waste a promotion on an audience that is not fit for your company, direct your efforts and your money on bringing potential clients to your business. Printed business postcards can be used for many purposes, including reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets, so make sure you think of the best way possible to use this system to get to your target market.

6. Choose the Right Marketing Strategy

Most marketing companies offer mailing lists as part of their price but you can also opt for using your own to deliver special promotions to your customers or choose a specific zone that fits your target or is near your business. Many companies compete for your business, so rates are highly competitive and you can get your business postcards mailed in just a few days. Follow a three to four-month mailing schedule that can make you recognized and viewed as a professional. Our last advice is to encourage quick action and give customers a good reason to act now so you have better results such as a promotion for a limited period of time. Have used this technique before or are you looking forward to practice our tips with your clients or your own business? Give us your opinion below.

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    "Look like awesome product!"

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    Hanna K. Jan 24 2022

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    "the quality and overall aesthetics wer better than i expected."

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    Lawrence Elliott Dec 06 2019

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Add a personal touch with postcards

Sometimes it's the little things that make our clients and loved ones feel special. Postcards are a great way of creating that personal touch that can only inspire loyalty and love from those we give them to. To be on the safe side, make sure they're printed by people who actually know exactly what they're doing. With 20 years of experience printing beautiful premium quality postcards, we’re sort of saving business owners from coming across as robotic and instead, helping them make great first impressions, stand out and nurture long term relationships with their prospects or clients. With a wide variety of designs to choose from, we have something for different tastes and needs.

Sometimes it's the little things that make our clients and loved ones feel special. Postcards are a great way of creating that personal touch that can only inspire loyalty and love from those we give them to. To be on the safe side, make sure they're printed by people who actually know exactly what they're doing. With 20 years of experience printing beautiful premium quality postcards, we’re sort of saving business owners from coming across as robotic and instead, helping them make great first impressions, stand out and nurture long term relationships with their prospects or clients. With a wide variety of designs to choose from, we have something for different tastes and needs.

Tips For Designing a Killer Postcards

A huge part of landing your dream job or attracting the attention of potential customers is how you present yourself to your audience. Powerful communication tools are a must. And personalized cards can exude charm and highlight your business persona. Here is a list of do's and don'ts when it comes to this must-have print product:

Do:
  • Use large, bold headlines draw people in
  • Use bright, contrasting colors stand out
  • Use unique and interesting images are impossible to ignore
  • Use Bullet points, bold text, and symbols make your message easy to read
Don't:
  • Do not use difficult to read complicated fonts
  • Avoid using low quality images
  • Avoid using too much text

FAQ

We have several recycled paper options not only for our Postcards, but also for a large majority of our digital and offset products.
50 Postcards start as low as $15!We have dozens of paper stocks available for you to choose from.But we also offer an extensive lineup of premium, high-end postcards with silk lamination, velvet lamination, Spot UV, Raised Spot UV, Soft Touch, Ultra-Thick, Metallic Foil and Raised Foil. You can see a list of all these premium options at this Postcards link.Still don't see something you need?If you can dream it we can print it.Contact our Support Team and provide as much information as possible for us to be able to get back to you quickly and with pricing if it can be done.Contact Support TeamYou can check and order postcards here.
3D Lenticular Postcards start as low as $979 for 500!You can check and order 3D Lenticular Postcards here.

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