Leaflet Printing Expands Your Target Market
Trying to connect with customers and reach out to prospects? Consider professional-grade leaflet printing from 4OVER4.COM! When it comes to getting the message out about a special offer or promoting your business, custom leaflets let you do it in style. Leaflet printing is one of the most impactful, cost-effective marketing strategies. Used by businesses big and small, they reveal a company’s value and product highlights. It’s a tool that customers keep in order to better understand what you have to offer!
Whether handed out at trade shows, displayed at your store counter, given away at your pop-up store event or mailed as direct-mail pieces, leaflet printing is a staple marketing strategy for good reason. They’re a great source of info! Don’t believe us? According to recent research, 75% of people consider printed leaflets to be a useful resource. It’s imperative that you take advantage of this dynamic tool!
We print leaflets on premium 100# Gloss Text, 100# Silk/Matte Text and 70# Uncoated Text paper with a luxurious UV coating - they're guaranteed to make a killer impression! Choose from four folding options including our simple Half Fold and Trifold leaflets, or our more complex and creative Gate Fold and Z Fold leaflets to create one that fits your business perfectly. Whichever you select, we know you'll absolutely love it! Our vibrant full-color leaflets will positively impact your company!
A Few Benefits to Consider
Leaflet printing is now one of the most effective marketing techniques out there. Direct-mail leaflets perform well as they reach people in their home, and unlike an intrusive TV add, the recipient will look at it at their leisure, so they’ll be in a receptive mood. Here are some facts that prove their effectiveness:
- Leaflets generate response: According to a study, 79% of householders react to direct-mail leaflets instantly and 84% of customers react to leaflets that have coupons.
- Leaflets are remembered: 87% of customers remember receiving a leaflet in particular compared to 35% who recall receiving emails.
- A cleverly designed leaflet can be a relevant lead-nurturing marketing strategy.
- Leaflets are the preferred choice when it comes to conveying a lot of info in an easily accessible format.
- A highly effective leaflet details exactly what your company is about and what you can do for your customers.
- A powerful leaflet educates its readers, conveys credibility to the business, increases the target audience and persuades customers to take action.
- Leaflet printing can be an inexpensive alternative to other pricey printed marketing solutions such as newspapers and billboards.
Serve Many Different Purposes
In addition to adding dimension to your promotional materials, leaflets serve many purposes. They’re so versatile! Great for:
- Fundraising handouts
- Letterbox drops
- Promotional materials
- Exhibition giveaways
- Price lists
- Product promotions
- Retail promotions
- Event timetables
- Presentation packages
- Recipe books
Tips for Ultimate Effectiveness
Details matter. What you feature on your leaflet design makes a difference. Check out these tips for creating memorable and effective leaflets for your brand:
Know Your Objective - It’s important that you understand what your leaflet is for to make your design effective. The objective of the leaflet will point you in the right direction. Is it an advertising tool? Is it for a benefit? An event?
Know Your Customers - Since a leaflet is a communication tool, it’s crucial that you know your target audience so you can successfully capture their interests. Targeting foodies? Design something that has to do with gastronomical delights!
Be Unique - Go for a design that’s unique. Think of a design that stands out in a creative way to strengthen your brand’s identity.
Get Straight to the Point - Don’t list all your products or services. Alternately, focus on what will catch the attention of your target audience, ensuring they can easily grasp what you’re trying to communicate.
Avoid Big Words - Don’t try to impress your audience with complex words. For leaflets, simple English is the best route to take when it comes to conveying your main point.
Add a Call to Action - If it doesn’t include a call-to-action, your leaflet won’t serve its true purpose. Even if you have an attention-grabbing leaflet, it’s crucial that you provide motivation for readers to get in touch and try what you’re offering.
Pick the Right Colors - This is one of the challenges of leaflet design as every single person responds to colors differently. If your business has trademark colors, use them. Then, ensure you branch out to different tones and shades using those signature colors.
Use High End Paper - Flimsy leaflet paper is the equivalent of a weak handshake. Be sure to use quality paper to make a great impression and convey confidence. Choose high-end paper to stand out. Even if it’s pricier, this shows you care for your brand.
Add Relevant Images - As most of us are visual, choose relevant photos associated with the main theme of the leaflet to make the design reader-friendly.
Make It Easy for Readers to Respond - Ensure business name, site, contact info and email are visible. Add social media accounts as well if your brand has them. You may also add a QR code for the convenience of your readers.
Make It Worth Keeping - Add valuable content. There should be something in the leaflet design that enhances its value and makes it worth keeping. How about adding a redeemable coupon code?
Leaflets have a long history in our world. Ever asked yourself where they originated from and why? These facts will amaze you!
Did You Know, according to The British Library, “The first campaign ever to use leaflets was the campaign to end the international slave trade in 1820?” They were used to put forward reasons for opposition to the slave trade and to encourage debate.
Did You Know, according to The British Library, “The distribution of leaflets was also an effective solution in the fight to give women the vote?” Thanks to this campaign, the Representation of the People Act granted women the right to vote in 1918.
Did You Know, according to The British Library, “From the 1960’s, leaflets became a pivotal tool for all sides in the Northern Irish conflicts in order to get their message out?” Sadly, Ireland has had a troubled history, with divisions based on class differences and religion.
Make an Impact
An eye-catching leaflet is a pivotal part of any business’ marketing campaign. Whether you're a retail store owner looking to promote seasonal sales, a realtor trying to advertise new property listings, a startup business owner looking to promote your new enterprise or a business owner looking to provide a snapshot of your products and services, make an impact by selecting from our leaflet printing options listed below:
- Choose from 6 standard sizes.
- Custom sizes upon request.
- Multiple folding options available: Half Fold, Tri Fold, Z Fold and Gate Fold.
- Printed on premium paper stock: 100# Gloss Text, 100# Silk/Matte Text, 70# Uncoated Text.
- Optional scoring and perforation.
- Striking full color printing on one or both sides.
- Optional high gloss UV coating.
- Low 50 minimums.
Get Them FAST!
We understand that every second wasted means money down the drain, which is why we offer same-day turnaround times. Order your leaflets and get them fast! Ready to order? Choose between same-day to 3 business day turnarounds via our Instant Price Calculator. Specify whether you’d like to see a free online proof or a next day hard copy proof. Once you’ve approved it, our expert staff will take care of the rest, ensuring your prints turn out even better than you imagined.
Before you place that order, keep in mind that 4OVER4.COM’s coveted Event Essentials collection offers a wide array of exclusive items. Below you’ll find a chart that will help you easily compare leaflets with other items:
|Leaflets||Event Badges||Custom Flyers|
|Size||6 standard sizes and custom sizes||6 standard sizes and custom sizes||8 standard sizes and custom sizes|
|Material||100# Gloss Text
100# Silk/Matte Text
70# Uncoated Text
|18pt Rigid Vinyl (PVC)
22pt Gloss Laminated
|100# Gloss Text
100# Silk/Matte Text
70# Uncoated Text
80# Gloss Cover
100# Silk/Matte Cover
14pt Gloss Cover
14pt Uncoated Cover (30% PCW)
|Turnaround Time||0 to 3 business days||0 to 5 business days||0 to 3 business days|
|Min and Max Quantity||50 to 100,000||25 to 500||50 to 100,000|
Want small, handy promotional materials? There's no better tool than leaflets! Reap the benefits of professional-grade leaflet printing from 4OVER4.COM! Order yours today!
Below find some frequently asked questions regarding leaflet printing:
1. How many leaflet folds can I choose from?
Choose the one that fits your needs. We offer 4 folding types:
Half Fold - It’s folded in half for a wide panel size. Also known as a two-panel leaflet.
Z Fold - It’s divided into three vertical panels into a unique Z shape, with each panel folding on top of the other.
Trifold - It’s divided into three vertical panels as the name implies, with the right panel folding underneath the left.
Gate Fold - It has a three-panel design, with each outer panel measuring ½ the width of the central panel. These fold inward to form the Gate.
2. What are the standard sizes you offer?
We offer 6 popular sizes. The standard size is 8.5 x 11 inches, often folded into a trifold leaflet. Other common dimensions are the legal size leaflet at 8.5" x 14" as well as 11" x 17". The huge 11 x 25.5 inch leaflet is often folded in thirds.
3. Can a leaflet be made in custom sizes?
Yes, we can print your custom leaflets in just about any size or shape. After we print them, we’ll fold them into the unique final dimensions.
4. Can I have a perforated section on my leaflet that can be torn off?
Yes, a small section of your printed leaflet can be perforated for easy removal. This perforation can be used for a discount coupon or other incentive to get prospects to visit your place of business.
5. Can I receive proofs?
Yes, we provide free online proofs and next day hard copy proofs. Please bear in mind that computer monitors may reflect a variance in color.
- Standard and Custom Sizes Available
- Choice of Half Fold, Trifold, Z Fold and Gate Fold
- Optional High Gloss UV
- Low 50 Minimums
Available Paper Types:
- 100# Gloss Text
- 100# Silk/Matte Text
- 70# Uncoated Text