Custom Booklets
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Custom Booklets: Compelling and Affordable

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Booklet printing has been around for quite some time now. Those who rely on's custom booklets show no sign of letting up. Even in this digital age, they still matter! 9.8 billion catalog style booklets were mailed to consumers in 2016, according to Retail Dive. Moreover, 40% of consumers will first learn about products through direct mail. As you can see, whether by mail or a face-to-face meeting, there's no better tool to have than a booklet - they drive your point home!

A quick browse through a marketing booklet gives customers and prospects a detailed look at the products and services offered, your company's history, as well as any existing promotions. Booklets are not just direct-mail pieces, they can be used as event programs, membership directories, reference guides, training manuals, employee handbooks and much more. Create product catalogs that thoroughly engage and inform your target audience and compel them to act.

Since we know that perception is everything when it comes to marketing,'s custom booklets are printed on glossy paper in full color for vibrant images. Not only are they distinctive and look professional, the thick cover stock exudes quality and professionalism while keeping the inside pages protected. Give them a try!

Make Them a Part of Your Marketing Campaign

Want to be considered a leader in your field? Give your customers and prospects a custom booklet featuring vibrant images and engaging content. The tactile and visual experience that consumers get from them is why they are still as popular as ever. Here are a few reasons why you should include them in your marketing efforts:

  • They're easy to use. The beauty of mailing a printed booklet is that it enables customers and prospects to leaf through the pages at their leisure, marking pages of interest and sharing with friends and family. The access to information regarding the products and services, the freedom to consult them and ease of use, accounts for the high level of confidence that custom booklets inspire in customers from all over the globe.
  • They share vital info. The flexibility of use combined with the quality of information and presentation enables booklets to establish a business' reputation. They convey the brand image, while facilitating access to other channels of information. This is attested to by studies conducted by the Data & Marketing Association, where 30% of people stated that catalogs drove them online to shop.
  • They're the cornerstone of a multichannel strategy. Custom booklets, the cornerstone of a multichannel strategy, lead customers to your business' website. There, they will find complementary info, pages dedicated to social networks, a more complete graphic presentation in addition to real time customer service.
  • They project the business' brand image. With its unfettered presence, the printed booklet enables businesses to position themselves and forge their brand image, viewed from a multichannel perspective. How? By employing the same colors and logo showcased on their site when designing the booklet, so that the reader identifies more readily with their universe. Consistency is crucial!

Multi-Purpose Tool

The common catalog format is a multi-purpose solution. In addition to product catalogs, they have numerous applications. Check them out:

  • Recruitment booklets
  • Report guides
  • Magazines
  • Newsletters
  • Trade show handouts
  • Progress summaries
  • Presentations to potential clients
  • Seasonal sales and discounts
  • Sale catalog
  • Informational pamphlet
  • Promotional pamphlet
  • Playbill
  • Self-mailer

Fun Facts

As mentioned earlier, booklets have been around for quite some time. Ever wondered how they originated? These facts will amaze you!

  • Did You Know, according to Medium, the first catalog style booklet was published in Venice in 1498? WOW!
  • Did You Know, according to Medium , the English gardener William Lucas, published a seed catalog in 1667? It was mailed to customers to inform them about prices!

Endless Customization Options

A cleverly-designed and professionally-printed booklet is instrumental in gaining the confidence of your prospects.'s legendary attention to detail makes us the perfect place to have your custom booklets printed. Whether you're a business owner trying to boost sales, a retailer looking to promote your seasonal catalog or a NPO founder trying to generate interest in your meaningful cause, you can customize your own booklets with our options listed below:

  • Printed on premium paper options such as 100# Gloss Text, 70# Uncoated Text,14pt Gloss Cover and our environmentally-friendly option 14pt Uncoated Cover (30% PCW).
  • Choose between 5.5" x 8.5", 8.5" x 11" and 11" x 11". Custom sizes upon request.
  • Multiple binding options available: Saddle Stitch, Side Stitch, Wire-O, Plastic Coil or Perfect.
  • Choose from long or short binding.
  • Choice of 8 to 60 pages.
  • Black ink or striking full color printing on both sides.
  • Ready in 1 to 7 business days.
  • Quantities ranging from 25 to 25,000 prints.

5 Easy Steps to Success

Take advantage of our low minimums, fast turnaround times and proofing options. Ready to order? Follow these five easy steps to success!

  • STEP 1: Make your selections on our user friendly Instant Price Calculator. Select size, number of pages, turnaround time, quantity, binding option and paper type.
  • STEP 2: Once you have decided on your artwork, upload it onto our site.
  • STEP 3: One of our expert staff members will review your design file and send you a FREE online proof.
  • STEP 4: Once you give us the green light, your project will go to print. You'll get them when you need them.
  • STEP 5: Intrigue prospects and drive sales with your flawless booklets!

Ready to place your order? First, take a look at the comparison chart featured below. Perhaps you may also be interested in Catalog Printing.

Custom Booklets Catalog Printing
Size (Inches) 5.5''x8.5'', 8.5''x 11'', 11''x11'' and custom sizes 5.5''x8.5''; 8.5''x11''; 11''x11'' and custom sizes
Material 100# Gloss Text
100# Silk/Matte Text
70# Uncoated Text
80# Gloss Cover
14pt Gloss Cover
100# Silk/Matte Cover
14pt Uncoated Cover (30% PCW)
100# Gloss Text
100# Silk/Matte Text
70# Uncoated Text
80# Gloss Cover
14pt Gloss Cover
100# Silk/Matte Cover
14pt Uncoated Cover (30% PCW)
Turnaround Time 1 to 7 business days 1 to 7 business days
Min and Max quantity 25 to 25,000 25 to 25,000

Want print marketing mediums with long-lasting impact and far reach?'s custom booklets offer a special marketing advantage over other mediums. Order yours today!


We've come up with answers to the most frequently asked questions about's custom booklets:

1. What paper stock will suit my project best?

Select a thick stock for booklets your customers want to keep, like product catalogs. Thin paper stock is great for temporary-use booklets, like event programs.

2. What are the binding options?

All of our booklets are available with standard binding options: Saddle Stitch, Side Stitch, Wire-O, Plastic Coil or Perfect. Choose the style that suits your needs.

3. How many pages will my booklet have?

Page counts start from 8 to 60 pages.

4. Do you print 4 color booklets?

Yes, our booklets are custom printed in full color or black ink for an elegant look.

5. Do you offer custom sizes?

Yes, simply give us the size you need, and we will provide you with a quote.

6. Is there a required minimum order amount?

Booklets can be ordered in minimums of only 25 and as high as 30,000 prints, making them perfect for businesses big and small.

7. How long will it take to get my order?

The available print turnaround times for booklets is 1 to 7 business days. Get your order as soon as you need it.

8. Can I get a proof of my job?

Our goal is to provide you with prints that spark conversation. That's why we offer Free online proofs or next day hard copy proofs for a flawless outcome.

Quick Specs:

  • Standard and Custom Sizes
  • Choice of 8 to 60 Pages
  • Multiple Binding Options
  • Wire-o-Coil and Plastic Coil
  • Side Stitch and Perfect Binding
  • Low Quantities of Only 25
  • All pricing is for saddle-stitched binding
  • Custom projects and booklets of over 60 pages available via

Available Paper Types:

  • 100# Gloss Text
  • 100# Silk/Matte Text
  • 70# Uncoated Text
  • 80# Gloss Cover
  • 14pt Gloss Cover
  • 100# Silk/Matte Cover
  • 14pt Uncoated Cover (30% PCW)

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Why 4over4? is an Online Printing Service located in New York City, specializing in digital and offset printing for personal and business purposes since 1999.

With a growing list of novelty and specialty printing papers and one of a kind finishes we cater to both large businesses and individual needs with high quality prints at exceptional prices, whether you're looking for a fully customized or standard solution. Leverage our easy-to-use Instant Price Calculator, Fast (Even Same Day!) Turnarounds, Vast Product Inventory and Strong Customer Support; we're the one-stop-shop for all your printing needs on the web.

Take a look at our extensive line of business cards, postcards, brochures, posters, greeting cards, booklets, letterheads, envelopes, rack cards, bookmarks, labels and stickers, vinyl banners, canvas prints, promotional printed items, large format prints and rigid signs - if you don't see it listed, contact us directly at and we'll do our best to provide you with exactly what you need.

We deliver all our products worldwide! Take advantage of our online ordering process: to get started simply upload your design and after you've approved your free online proof, you'll receive your order right at your doorstep whether you're in the big apple or anywhere else!

If you have any questions, you may call Toll Free: 888.5.4over4 (546-8374), Monday-Friday, 10am-6pm E.S.T