Variable Addressing is a unique printing process that allows you to add a different number, text or combination of both to each individual piece of a set of products, resulting in beautiful professional-looking pieces that everyone will love. You can apply variable addressing to postcards, invitations, envelopes, save the dates, RSVP cards and more.
Add sophistication and pizzazz to your next event or campaign, automating the personalization process. Simply send us a list with the variable data and you're done!
Simply put: Anything. Names, numbers, coupon codes, QR codes, dates, etc. Our sophisticated variable data printing technology allows us to target specific areas of your design/artwork and include the information that changes from one print to the next, seamlessly.
The best part? No amount is too small or large. You can print whatever you want from a selective 25 invitations for an exclusive soiree to 1,000,000 oversized postcards to be massed emailed - your list can be as short or as long as you please; when you're printing variable data with 4over4.com you get the same quality work and service, regardless of the size of your order.
Variable Data Printing (VDP) is a coveted printing technique that was originally used to print different addresses that changed or "varied", allowing infinite combinations and possibilities for print marketers.
Use VDP for customized brochures, to adjust promos according to demographics, location, gender, etc. Create laser-targeted campaigns that take into account individual preferences, eschewing the idea that one size fits all.
Think of it like this: personalized emails are over 20% more effective than generic ones, with more than 30% Click Through Rates and overall clicks, when compared with non personalized ones. With data printing you get to harvest that power, without actually having to go into any manual work.
Make a great impression with friends and relatives adding an extra touch to party invites, thank you notes, table seating and more by simply customizing each piece with their name or a thoughtful detail. Our short runs make VDP the perfect fit for small gatherings and all-out events as well.
You can match your guest's personality or style, to make a bachelorette party or Thanksgiving dinner cozier and more intimate.