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Online Catalog Printing: Simple Page Preparation for Catalogs

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Catalogs Printing Online

Most businesses know the longest-lasting, time-proven form of advertising is product catalog printing. In fact, 69% of consumers consult a printed catalog before an online purchase.

Catalogs combine photos and your message in an attractive, effective package that is as likely to be found alongside the family couch as in the waiting room of a doctor’s office.

History of Catalog Printing

As much as you would think that catalogs are a new concept, the first catalog was published by Aldus Pius Manutius in Venice, 1498. Fast-forward to 500 years later, catalogs have become a very powerful marketing tool. Every business whether big or small has company catalogs.

Some of the benefits that come with catalog printing include:

  • They offer an opportunity to show your commitment to your products and services by creating a visually appealing and organized catalog that will showcase your products in the best light possible.
  • Catalogs make it easy for customers and clients to respond to your offers.
  • Catalog printing allows you to create a more targeted and successful marketing campaign.
  • It helps potential customers or clients to better understand your brand identity which is critical for new and small businesses.
  • Many consumers hold on to catalogs so they have them for future reference which in return gives your business more exposure.

How to print a catalog

As we said earlier, catalog printing is a common marketing method. This means that for you to properly establish yourself through catalogs, you will need to stand out. You want your catalog to be the one that customers always look forward to and it doesn’t end up in the bin.

To achieve this, there are things you should include on your catalog page.

  • Have a catchy headline- Headlines generally determine if people will read the rest of the content or not. For your catalogs, use great headlines that will spark curiosity and make people want to read more. I will be the first to admit that I don’t read all direct mail marketing catalogs. I only read half of the catalogs that I receive. The reason being, if the headline doesn't entice me or is not captivating enough, then I am less interested in reading the rest of the information provided.

You should never just describe products in the title. For example, if you’re running a real estate business, don’t just write “Great houses in California”. Spice it up by writing something like “Imagine coming home to this gorgeous 1 bedroom in California”. If you are offering a discount then be sure to include it in the headline like, “Buy any home in San Francisco with us and receive a 50% commission refund”. This will make people excited to read.

  • Use appealing images- People are becoming more and more visual each day. You may be tempted to save money by not investing in good-quality images but that will cost you a big deal. Your product photographs are one of the most important aspects of the catalog since this is what customers will see first. An appealing image will encourage customers to read the description and, hopefully, make a purchase.

  • Tell a story- We all love stories. Apart from them entertaining your recipients, stories can take them through your company and make them feel. This is the only way you’ll sell something – by making your readers feel. You can do this by invoking their senses by describing your products to them.
  • List the benefits of your products- It’s not enough to just let people know about your products or services. Let them know how they stand to benefit from. Sure, you own a real estate firm, but what do customers stand to gain from working with you? Remember you are competing against many other firms. It’s up to you to convince them through your catalogs why they should pick you. For example, you can say that if they choose to work with you, you will offer them a discount upon their first purchase. Something that will make them delighted to work with you.
  • Choose the number of pages- Your catalog needs to be long enough to give your customers all the information they need, but short enough to keep their interest and not bog them down with extra details. Depending on the goal of your catalog printing, you can have an 8-page catalog or a 4-page catalog. Be sure not to go overboard.

  • Keep it simple- You may be tempted to go above and beyond with your catalog but don’t. Don’t use complicated jargon or fonts. Remember your catalog will be read by people who are not in your line of work, meaning they won’t understand certain terms. Don’t make your description overly complicated. Just state your main points, shortly elaborate, and leave them with a powerful CTA.
  • Always proofread your page- There is nothing worse than printing a catalog that has grammatical errors. You can ask a third party to proofread your catalog for you.

To sum up…

Catalog Printing Illustration

Catalog printing is known to be a huge asset to any organization. However, when looking for an online company that provides catalog printing services, be sure to work with a company that has many sizes available, high-quality paper stock, over 2 decades of print experience, and a team of experts at your disposal.

 

 

Shop catalogs now

 

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Get your name out there with catalogs

You may be wondering if catalogs are still relevant? Well, research from the DMA(Data and Marketing Association) showed that almost 10 billion catalogs were mailed in 2016 which resulted in more that 100 million catalog purchases. You are on the right track. Whether you want your customers to perceive your brand as a high-end or professional, quality never goes out of style. That's why we offer you high-quality paper stock, a comprehensive paper collection and a wide array of custom printing finishes to help you leverage options that will present your brand in the best way possible.

You may be wondering if catalogs are still relevant? Well, research from the DMA (Data and Marketing Association) showed that almost 10 billion catalogs were mailed in 2016 which resulted in more that 100 million catalog purchases. You are on the right track. Whether you want your customers to perceive your brand as a high-end or professional, quality never goes out of style.That's why we offer you high-quality paper stock, a comprehensive paper collection and a wide array of custom printing finishes to help you leverage options that will present your brand in the best way possible. Maybe you have a design that is so unique to your brand that it requires a custom size, look no further, we have 20 years worth of experience doing this so you’re in safe hands with us. Whatever you decide, we are here to help you customize the look that you want for your company from Gloss text to Silk/Matte text. Let us help you showcase your brand the way you envision it.

Tips For Designing a Killer Catalogs

A huge part of landing your dream job or attracting the attention of potential customers is how you present yourself to your audience. Powerful communication tools are a must. And personalized cards can exude charm and highlight your business persona. Here is a list of do's and don'ts when it comes to this must-have print product:

Do:
  • Print on high-quality stock paper
  • Be consistent with the design
  • Write compelling product descriptions
Don't:
  • Do not mix type faces

FAQ

Yes, we can!Perfect Binding gives your booklets a more finished, refined look. With this binding method, the pages and cover are glued together at the spine with a strong, yet flexible, thermal glue. Other binding types include saddle stitching, plastic coil, and wire-oPerfect Bound Books are treated as a custom project and you would need to contact our Support Team to assist in pricing and placing this order. Please make sure to provide as much information as possible for us to be able to get back to you quickly with a detailed response.
We highly prefer print-ready PDF files, but other acceptable file types are .jpg, .tiff and .eps files.We can also accept native files from Adobe Photoshop, Adobe Illustrator, or Adobe Indesign.However, sending us native files can potentially hold up or complicate your order if you have things such as:missing fontsfonts not loading properlymissing imagesWith the modern day ease of creating print-ready PDF files from virtually any native application, and all the positives that come with printers using them, it's the way to go if possible.
Gutters are the inside margins closest to the spine or middle of the book. This also includes any extra space given to accommodate the binding of books and booklets.

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