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Catalog Printing Choices: Color or Black and White? - 114

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Catalogs Printing Online

Companies that offer a product line use catalogs to advertise those products and to gain new customers. Service companies usually have some type of small catalog or brochure to present details about their services to customers. Professionals are also wise to create some type of brochure for potential clients. A catalog or brochure is an important piece of business printing because it is, in effect, a small sales representative of the company. It should be carefully designed and produced to help convey the company image.

Catalog printing is a basic need; an optional decision when creating brochures and catalogs is always whether to produce that piece in black and white or color ink. With modern digital catalog printing and high resolution custom printing capabilities, the use of color has become more affordable than in any previous time. Still, black and white printing will always be less expensive. Online printing companies like 4over4.com are very competitive for either black and white or color printing jobs and have fast turnaround times. Whether it is best to print a catalog in black and white or in color depends on several factors. There are advantages and disadvantages to either choice of business printing. The first decision involves the purpose of the printed material. 1. Who will be the target audience, and how many pieces will be needed to reach that audience? 2. Will there be photographs or images in the catalog? 3. How large is the budget for this piece of custom printing? 4. Is the use of color essential to success in making this sales pitch? Are you showing products like clothing that should be in color? 5. Will this piece be used once or multiple times? Ordering larger quantities can cut costs per piece. If photographic images are needed, color is almost always a better choice. Grayscale and black and white catalogs are cheaper, and still can be done attractively. Color inks cost more, as does set up for color printing. On the other hand, color can show better detail and holds attention longer. Color costs may be reduced by using spot color, one color with black and white, or two colors instead of four or full color printing. Use of color may also be interpreted as being more professional. Remember that color printing will be about four times more expensive than black and white custom printing. Use black and white for smaller jobs and items that are time-sensitive or for customer forms.

Visit https://www.4over4.com to learn more about our catalog printing services as well as our line of printing services including card printing and poster printing.

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Get your name out there with catalogs

You may be wondering if catalogs are still relevant? Well, research from the DMA(Data and Marketing Association) showed that almost 10 billion catalogs were mailed in 2016 which resulted in more that 100 million catalog purchases. You are on the right track. Whether you want your customers to perceive your brand as a high-end or professional, quality never goes out of style. That's why we offer you high-quality paper stock, a comprehensive paper collection and a wide array of custom printing finishes to help you leverage options that will present your brand in the best way possible.

You may be wondering if catalogs are still relevant? Well, research from the DMA (Data and Marketing Association) showed that almost 10 billion catalogs were mailed in 2016 which resulted in more that 100 million catalog purchases. You are on the right track. Whether you want your customers to perceive your brand as a high-end or professional, quality never goes out of style.That's why we offer you high-quality paper stock, a comprehensive paper collection and a wide array of custom printing finishes to help you leverage options that will present your brand in the best way possible. Maybe you have a design that is so unique to your brand that it requires a custom size, look no further, we have 20 years worth of experience doing this so you’re in safe hands with us. Whatever you decide, we are here to help you customize the look that you want for your company from Gloss text to Silk/Matte text. Let us help you showcase your brand the way you envision it.

Tips For Designing a Killer Catalogs

A huge part of landing your dream job or attracting the attention of potential customers is how you present yourself to your audience. Powerful communication tools are a must. And personalized cards can exude charm and highlight your business persona. Here is a list of do's and don'ts when it comes to this must-have print product:

Do:
  • Print on high-quality stock paper
  • Be consistent with the design
  • Write compelling product descriptions
Don't:
  • Do not mix type faces

FAQ

Yes, we can!Perfect Binding gives your booklets a more finished, refined look. With this binding method, the pages and cover are glued together at the spine with a strong, yet flexible, thermal glue. Other binding types include saddle stitching, plastic coil, and wire-oPerfect Bound Books are treated as a custom project and you would need to contact our Support Team to assist in pricing and placing this order. Please make sure to provide as much information as possible for us to be able to get back to you quickly with a detailed response.
We highly prefer print-ready PDF files, but other acceptable file types are .jpg, .tiff and .eps files.We can also accept native files from Adobe Photoshop, Adobe Illustrator, or Adobe Indesign.However, sending us native files can potentially hold up or complicate your order if you have things such as:missing fontsfonts not loading properlymissing imagesWith the modern day ease of creating print-ready PDF files from virtually any native application, and all the positives that come with printers using them, it's the way to go if possible.
Gutters are the inside margins closest to the spine or middle of the book. This also includes any extra space given to accommodate the binding of books and booklets.

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