Brochures are a sure-fire way to showcase your business, charity or product; it's a portable, attractive and info-packed ad that stays with your audience for a long time. People love to take one when they visit a new place because they hold precious details for both the consumer and the company: from contact information to step-by-step guides, brochures, sale sheets or flyers are some of the most popular print ads in the world. Choosing between sizes, glossy or matte finish, full-color or black and white options are usually considered the most important choices in brochure printing. However, if you want to make your brochure stands out, generates brand awareness and fully mirrors your organization and goals, there's more to brochure printing than meets the eye: 5 Brochure Design and Printing Tips 1.- Set a Goal: Not all brochures are created equal, before committing to printing 500 brochures define what the purpose of the brochure, sell sheet or flyer is. Is it selling something? Inviting people to an event or to try something new? Are you informing the community of some issue? Set your business goal and then define a concept as a strategy to achieve it; a brochure selling wine will have a very different design than a charity for homeless kittens. Print brochures have the same advantage print ads have: people tend to keep them and review them again later, therefore consider a concept that feels timeless or that captures a particular design trend accurately.
2.- Select Printing Parameters: Based on your goal you'll be able to choose a shape or structure, will it fold in two, three, four? How will your audience use it? Where will they have access to it? The choice of size, printing paper, colors and textures (your printing parameters) should reflect your goal. A matte printing finish, earthy brown and medium to small canvass could make the perfect combination for a farmer's market brochure; whereas a glossy, long brochure may make a bridal shop feel elegant and luxurious.
3.- Tell a Story: Use headlines, bullet points, charts and images to tell your story. Guide the reader by strategically placing headers and bullets to highlight important take-aways, charts to illustrate complex data and images to attract and retain attention. If you have a physical location, include a map, think outside the box like these guys:
4.- Use High Resolution Images: Low quality pictures don't just look bad on the web; they can make or break your brochure prints. If you don't have high resolution images to accompany your ideas -don't use images! It's better to use icons, info-graphics, maps and charts to illustrate a point than to use a photo that lowers the overall quality of your product, your brochure and above all your brand. An alternative to all of these is a text-only design that uses different font sizes to balance the brochure's layout.
5.- Include a call to action: Take a leaf out of the -web- book and include a CTA or call to action. Remember that goal? Was it to invite people to your store opening? Warning them about dangers? Whatever the goal, provide your readers with actionable data in your brochure by telling them what to do, when and where. Be specific, be bold - use high contrasting colors and large fonts. Make it clear that you want them to call, visit a website, buy a ticket or stay alert!
That’s it! Print as many as you please and hand them about! Your brochures will continue to spread your message on their own.
Cut the long story short and get your point across easily at your next presentation with beautifully printed brochures. Whether you're showcasing your services or educating people about your project, you'll need to look very professional in order to win your audience's confidence. There's a reason why brochures are a staple for any professional worth their salt. We won't stifle your imagination so let it go wild and have the brochures in different sizes and shapes whether standard or custom, trust that we will get it done. If you want something a little fancier you can also go with the high gloss UV option to pair with either gloss, matte/silk, or uncoated text. We have 20 years of experience wowing our clients, and we can wow you too!