Conventions like Comic-Con, Leaky-Con, Geeky-Con and the like have become very popular in the US, and draw crowds from around the globe each year. Similarly, industry trade shows are and have always been a part of doing business, with attendees gathering to obtain new clients and learn the latest developments in their profession. Part of the fun of attending these conventions is the exclusive giveaways and occasional star sightings; not to mention all those freebies.
So, what’s the hottest trending freebie? Tote bags have become an increasingly popular item: they are funny, witty, attractive, and, best of all, inexpensive to produce in large quantities.
Although they are nothing new to the average consumer, in recent years, custom printed tote bags have become a favorite among the environmentally conscious. Their practicality, versatility, and affordability have made them a popular item with companies that want their giveaways to truly make an impact on their brand recognition. Imagine your logo on a tote bag that is comfortably carried from store to store on someone’s shoulder; it’s like a mini billboard with legs helping to build a strong reputation for your goods and services.
Now the question is, why tote bags:
- Functional and Eye-catching: They are practical for carrying handouts, goodies as well as brochures and flyers received at events. They certainly will attract the attention of attendees while building your brand recognition, and can be reused for many different purposes; an exceptional way to keep your brand visible. Take a look at this tote by Katherine Pepe:
- Economical Product: They are highly affordable, especially when ordered in large quantities. More importantly, they reduce the use of plastic bags. Here’s one for inspiration by Marybeth Daigle:
- Memorable Item: While most tradeshow giveaways end up in some desk drawer, tote bags can be used by everyone in the family: for school items, grocery shopping, gym accessories, sleepovers at grandma’s and more. Best of all, recipients will appreciate the useful gift and think of your brand whenever they head out the door on daily errands.
- Excellent Advertiser: Your logo and brand message will be read by hundreds of people, not only by the people who attended the event. Each time your tote is reused, your company, event or organization is being introduced to a new audience. Here’s an example by McMillian Co:
Nowadays, finding ways to lessen our footprint on the environment is a priority for most. Tote bags are a powerful weapon for those committed to sustainable practices. According to Statistic Brain, the number of plastic bags used worldwide annually is 1 trillion; surprising data considering that plastic bags cause negative impacts on the environment.
Countries such as Australia, India and Bangladesh have banned plastic bags distribution, and other countries like Italy, Belgium and Ireland have begun to tax plastic bags. Therefore, the use of tote bags is just one small yet big way consumers can help to protect the Earth.
Although tote bags were designed as a solution to mitigate the environmental impact of plastic bags, they have become excellent marketing tools. These items provide the perfect space for personal expression; an impressive design and compelling message can help you spread the word about your business and boost brand awareness. Here are some of the reasons why businesses use tote bags as part of their marketing strategy:
- Highly Durable. The majority of cheap promotional products only work for a limited time, which becomes a barrier to brand awareness. The tote bag’s ecological friendly material stands the test of time, so you can get long-term results.
- Versatile. You can use a tote bag for a variety of purposes. You can use them as school bags, shopping bags, gym bags, picnic bags, laptop bags, travel bags, book bags, work bags and so much more.
- Re-Usable. They were born to be reused! Even though tote bags are lightweight, they can withstand a significant load. They can be washed without being damaged, and the printed message won’t flake or peel off.
- Provides Wide Space To Promote Your Business. Some promotional items, like pens offer limited space for advertising your message effectively. However, tote bags give you a printable area of 9″ W x 13″ H. Enough space to place your logo and brand message with an attention-grabbing image; make it unforgettable with a thought-provoking and funny quote.
Convention tote bags can play an important role in your advertising and promotional efforts. Keep in mind that above all, people appreciate a useful item. Personalized canvas bags from 4over4 are sturdy and biodegradable, and come in three popular colors.
So, get the most results in an affordable way with personalized canvas tote bags featuring your name and logo. To learn more about this powerful promotional item, visit our tote bags section to check out detailed information.