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The Advantages of Return Address Labels for Online Retailers

Posted on: Oct 03,14

If you are not new to online shopping, there is a chance you may have received a return address label with your order before. The reason for this to happen is quite simple, online retailers want to ensure that you are able to reach their correct address if there is an issue to fix with your merchandise.

return address label design

Image Credit: Ryan Maxwell

As a traditional retailer, you would be used to having customers come in with their inquiries and concerns. But what happens if you no longer have a store they can visit? Will going virtual hurt your interaction with consumers? Not at all. It doesn’t have to, at least not if you plan ahead.

Customer care is, and will continue to be, one of the most demanding areas of an organization. If you take a look at some of the research published by Salesforce, you will find that providing an answer to inquiring customers is a determinant factor for them to continue their relationship with the brand. For example, Forrester’s statistics show that 45% of clients will abandon a transaction if their doubts are not answered quickly. Meanwhile, according to Nielsen-McKinsey, 33% of customers would even recommend a company they got an unsatisfactory response form, over a positive one, simply because they delivered a quick answer.

How Can Return Address Labels Help?

The first logical task of an online retailer is to optimize the website so customers can find all information they could need. However, even if the contact information is explicit, it is always a good idea to make everything as simple as possible for your clients.  That includes providing the correct address for them to send products back to you. Ideally, everything will go as planned and there will be no inconveniences. But realistically, people would need to request a different size, ask for a color change, or simply have a change of mind.

We loved Ryan Maxwell’s design, featured above and found on Behance because it prepared two different return labels for customers to choose from.

As an approachable retailer, you would want to solve your client’s problem without any further inconveniences. That’s when an address label can help. They make the return process easier, as there is no mistake over where things are supposed to be shipped to.

What’s In a Label?

It may not sound like a game changer, but a pre-addressed label can send different messages to the customer. For instance, that you are not afraid to be found and are willing to solve any potential problem. Additionally, it makes customers trust that you are a responsible retailer and that they can come to you if there is a problem with their purchase. Some companies go as far as providing a prepaid return label, so customers don’t have to pay extra.

Return labels are also a cost-effective method to boost packaging and customer support productivity. Firstly, because no employee will have to individually write or explain the return process to buyers. Also, because by standardizing all components of the packaging process, it should run smoothly and avoid human mistakes.

Multipurpose Labels

Nobody said labels were just for returning purposes. Actually, one of the great advantages of custom printing is that it can be adapted to whatever you need. Address labels are a great way to personalize and bring standard packaging to the next level. And it doesn’t stop there, you can add a branded tape or custom shaped stickers and really step your packaging up.

Including return labels with your orders is just a way to help customers reach you. A way to let them know you care about product quality and that you are willing to solve any issues they might face with it. Improving customer service is worth trying every available resource out there. Which in case of address labels, are both easy to order and absolutely affordable.

Stop by our online catalog and have a look at our label printing section, this could be the beginning of a brand new packaging process for you!

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