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The Difference Between Flyers and Staggered Cut Flyers

Posted on: Nov 07,14

Both flyers and staggered cut flyers are excellent for marketing strategies, however, they do not serve the same purposes equally. Staggered cut flyers are ideal to share larger pieces of information, while with a regular flyer you have to be very concise and only include essential elements.

Whichever one you choose, the goal of a flyer is to make customers want to learn more about the brand or product. That’s why we want you to make an informed decision and understand the differences between both products.

flyers and staggered flyers

Image Credit: Abdur Rahim on Behance


It is meant to deliver short, but effective messages. Lots of content could have the opposite effect on a flyer, because most people will not take the time to read it. You can use flyers to promote an event, as party invitations, to promote a cause, to make an important announcement within the local community, to advertise a new product or service and plenty of other messages that can be delivered in a single page.

Nowadays, when digital platforms and social media are so important for marketing campaigns, flyers are often designed to increase web traffic. The reason is quite simple, customers can look for detailed information on a website. They can keep up to date with your brand through social media, but they will only take a quick look at the flyer before deciding whether or not to throw them away.


Staggered Cut Flyers

Unlike regular flyers, this is the ideal format to share larger contents in an optimized design. Staggered cut flyers help you display several messages using smart distribution. This is a layered print product that allows people to consume information in parts, allowing them to grasp facts, figures and data in content boxes, clearly labeled that make it easy to understand and follow a complex or multilayered subject.

You can use staggered cut flyers to create an information pack, to standardized product information or procedures, as educational material, as an event program, as user manuals, as research material and other content rich formats.


Combine Flyers and Staggered Flyers for a Powerful Campaign

There is no reason to choose one product over the other. You can use both, but for different purposes. For instance, the regular flyer can get people curious and make them request further information. Which you can later send as an staggered cut flyer pack. Using different products for the same campaign is not unusual, but there has to be a consistent strategy behind it.

Think about the objectives of your upcoming initiative and choose whether to use one print product or both. Stop by our online catalog for inspiration on custom flyers and staggered cut flyers. We are sure you’ll find the right product for your needs.

About 4OVER4.COM is an Online Printing Service located in New York City, specializing in digital and offset printing for personal and business purposes since 1999.

With a growing list of novelty and specialty printing papers and one of a kind finishes we cater to both large businesses and individual needs with high quality prints at exceptional prices, whether you're looking for a fully customized or standard solution. Leverage our easy-to-use Instant Price Calculator, Fast (Even Same Day!) Turnarounds, Vast Product Inventory and Strong Customer Support; we're the one-stop-shop for all your printing needs on the web.

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