Creators and marketers now have a reason to be excited as 4OVER4, one of the leading online printing service providers in the US, has launched a platform where these two key roles in marketing have converged to create the 4OVER4 Marketing Cloud.
The 4OVER4 Marketing Cloud will offer an engaging experience where users will be given access to some of the best marketing resources. It will boost their individual in-house business marketing strategies while reducing the cost of marketing. Plus, the team at 4OVER4 will be collecting your feedback and the platform structure will be regularly updated to ensure that nothing is left out.
This marketing cloud hub is a two-way street and users have the opportunity to contribute their ideas in the form of text, images, and videos. You will also be able to easily create beautiful original templates and use existing templates. Think about designing something like a poster from scratch and customizing it to your own taste or choosing any of pre-designed templates and also customizing them to your liking. A couple of clicks here and there will be enough to see you bring your ideas to life in the form of print.
Why the 4OVER4 Marketing Cloud
4OVER4 has over the years been receiving numerous requests from users who want to provide various types of content while simultaneously promoting their businesses. Marketing Cloud is a platform where creators and marketers, graphic designers, and bloggers can share ideas and conduct business. What’s more? They will be able to get all their print materials quickly facilitated via 4OVER4’s renowned printing service.
It’s About Time, What Took Us So Long?
We're sorry, procrastination is a pain but we as 4OVER4 sat down with our think tank and saw how we can do this effectively, efficiently, and expressively. We don’t just want user-generated content, we want our users to gain true value. That is why now is the perfect time to launch Marketing Cloud Content Hub which we launched in Beta version, so if you see a bug, squash it by emailing us.
Bringing In Cohesion In Marketing
Statistics show that companies spend about 50% of their budget solely on great content creation, (HubSpot, 2017). This is a huge chunk of money especially for startups that have zero angel investors or retail businesses that have really good products but just have no clue how to do proper marketing. The new norm has made things even worse and business owners are not realizing increased revenue generation. The trends in digital marketing in 2021 continue to show that not paying adequate attention to your digital marketing strategy is a bad idea. So how do we come in? We help them find the right tools to improve their marketing strategy. Marketers will find it easier to get the job done.
What Are The Features of 4OVER4 Marketing Cloud?
Marketing Cloud Content Hub
A published story on the Content Hub
This is where you find all the necessary content about beautiful print products that communicate. The content is added in 4 formats.
In the stories section, marketers get the opportunity to add their articles and talk about their products and services that are relevant to the 4OVER4 community of small business owners. This is the surest way to get a valuable backlink to your site while reaching our audience of over 100,000 small business owners. Our listicles section on the other hand allows you to add articles that are in a list format and guess what? Readers can comment on each point. How cool is that?
This is the part of the site where all the product templates, logos and web graphics are. This is a creative paradise for small business owners and especially graphic designers, marketers and business owners. Let’s say you’ve just started a skin care business or have an existing business that needs a brand revamp. The best place to look for packaging design is the creative corner. There are hundreds of free templates to choose from that can be easily customized with literally no design skills. It’s all a matter of pick, drop and select. However, if you feel that our designs don’t match up to your taste or brand, you’re absolutely free to design your own with our NB Design tool.
Samples of pre-designed posters
This is where you actually save a good buck. In this section of Marketing Cloud, small businesses get to find useful materials like blank print templates, research and reports, marketing kits and business tools. Let me break this down quickly and show you how you save money in this section.
Under the blank print templates tab you will find templates for different sales and marketing prints such as hang tags, booklets, greeting cards, rack cards, door hangers and so much more. This means that you don’t need to subscribe to any other platform to get these or to hire a designer to create a visual representation of what you have in mind. Simply pick a design or create one from our product template section and transpose it on our blank templates. Now you have something real to show a prospective client and make your sale much easier. Once they give you a go-ahead, simply come back and print the real thing and voila! Isn’t it beautiful how well everything works together? From create to print, this is what being digitally savvy is all about.
Blank templates for booklets, hangtags and free business cards
We also have research reports that are specific for each industry so you don’t need to be shooting in the dark anymore as a marketer. Now you will have access to all the relevant information and more certainty about what works for your business at the touch of a button.
Our marketing cloud kits will simplify your job in the sense that you will find the specific marketing materials required in your industry. So for instance if you’re in the real estate industry, in this section you will get access to real estate banners, posters, logos, yard signs and everything related to this industry so that you don’t have to jump from one site to another to find every single thing required. In this section you’re saving time which is more valuable than money.
Getting promotional items can be a hard task and you don’t want to spend all your time constantly searching. You’ve got to be efficient and if you want to avoid this hustle and bustle, the best decision you can make for your business at this point is to sign up to get access to all these goodies.
In the business tools section you will get all the free tools necessary to improve your business operations. Whether you’re looking to take a survey of your customers’ feedback about your business or you want to find the best project management tool for your team, you will find it here. We know the best in the game that won’t dent your pockets at least in the trial phase and so again, we remain consistent in saving you money at every chance we get.
Web development and print design services tabs
In the Marketing Cloud community section is where you find all the relevant services necessary to support the creation or growth of a small business. I’m sure you’ve had at least a little crush on some parts of our site and there are things about it you’d like to have on yours.
Don’t be shy if you want the exact same thing we have, we know sharing is caring and we would be happy to get you an amazing and functional site that will wow your clients. Billions of sales are now transacted on mobile and we wouldn’t want you to miss out on your share of the ecommerce sales pie.
Our developers know just what you need to do to make sure that your site loads quickly and is functional on all devices. So if you’re looking for web development services then you can start at 4OVER4.
There are more services like print product design and therefore you’re completely covered when it comes to prints. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Clearly, even in an increasingly digital world those who stand out are those who still maintain their print marketing channels.
Conclusion: Save money or go home
The true essence of the 4OVER4 Marketing Cloud is to support small businesses and make their life easier while saving them money. The Content Hub, Creative Corner, Business Resources and the Community section in Marketing Cloud have all been created with you in mind. Our 20 years of experience in the industry supporting small businesses with high quality print products has exposed us to knowing what actually works and what doesn’t.
Nevertheless, we know that every now and then we will need to do a bit of tweaking here and there to make the Marketing Cloud a platform worth its salt. It’s not business as usual here when we can’t help you market your business in a new and effective way.
It’s important that you find the best product designs for your business, get accurate information about your industry and get the support you need to make amazing things happen through our team of content creators, designers and web developers. Our free business tools will also do a great deal in taking your business to the next level.
2020 has been a year of two dualities where we’ve seen the worst of the pandemic hurt our small businesses while at the same time, it has steered us forward to become that light at the end of the tunnel that will help them do things differently and in a much more efficient way than ever before.