As much as your products are for the public, they are not meant for everyone. There are products meant for men, women, millennials, business owners, or members of other demographics. Every demographic has its specific dynamics and distinct qualities, language, buyer preferences, and trends personas and so much more.
Your banner should be able to capture the attention of your target audience by speaking a language that appeals to them. Consider what they are interested in and the personas that emulate a potential client in that specific demographic.
For instance, Chipotle, targeting millennials, came up with the web series “Farmed and Dangerous”. It featured a millennial farmer going up against a corrupt corporate.
Then craft a banner for business design that has text, colors, and images that appeal to that audience.
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