In communication, you don’t need to use many words to pass a message across. Let me share a secret with you, even without words you can communicate. Nevertheless, you need to use words in a product sale banner design.
There are good examples such as Nike’s Just do it, Apple’s Think different. They deliver powerful messages in very few words instead of “To make our customers the happiest customers in the world”. The latter is wordy and non-specific. Consider employing that for your banner designs so that your audience will understand clearly and identify with the message.
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