Keep it simple- don’t overcrowd -


As a professional communicator, I usually advise people that the delivery channel of the message is as important as the message itself. A “busy†sophisticated design- no matter how beautiful it is- may end up failing to deliver the message. The message may get lost in the sophistication.

I am a firm believer in the anonymous quote that simplicity is the ultimate sophistication. Have one image and simple clear well-placed texts that get the message home with clarity.

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