Why You Should Order Business Cards Before Your Next Trade Show
If you have a startup or a hand-made goods business of any kind you understand the importance of networking. Trade shows are perfect opportunities for this. You never know if your next lifetime client is going to be at a particular trade show. For this reason, read below to see why you should orderÂ business cards for your next trade show. A study from Smallbiztrends found that 42% of men are more likely to perceive a company negatively based on the design and quality of a business card.
Have you ever wondered how to propel your brand forward? You need to wonder no more. The simplest solution is often the most accurate one and in this case, it is printing business cards. Even without a designer, you could get a great template online that will give you something to work with while you grow your business.
Why You Should Never Attend a Trade Show Without Business Cards
Making connections has become increasingly easier in this digital age. Regardless of this, there are still a few slips you might make by getting too comfortable. You need to add the extra effort of making your marketing versatile and familiar.
Draw attention in this way so people get close to your brand and not just your products. This is what will ensure enduring loyalty and have clients coming back time and time again.
A few things that great business cards will do for your brand include:
– Giving your brand a professional look.
– Ensuring you can network easily by exchanging contacts and information.
– Leaving an impression on those you hand your cards to especially if they are creative.
– Creating a trusted name for yourself in your niche.
Cater to Your Audience With Custom Business Cards
There are as many industries as there are needs that need to be met. You can be sure that for each idea someone has there are a few other people with the same idea. I saw this personally at a time when I attended an interior design trade show. I was walking around looking at the stands to build a kind of mental portfolio of my next home improvement project. To my surprise, I saw so many niche designs and ideas that I realized I stand to learn a lot.
In this setting, you can see how important unique business cards were. It would have been impossible to remember which stand had which ideas unless their design was seamlessly worked into their marketing materials. With about fifteen business cards at hand, anyone would need a distinguishing factor to help them remember which company they needed to check out later.
Different Industries at Every Fair
Needless to say, there are very many industries out there and this means different fairs with different themes. This implies that there are marketing materials that will do better than others at different shows. Custom business cards cut across all themes however so you can never do wrong with them. Make sure you get a great design and print in good quality.Â Search onlineÂ on how to design a business card for your industry in order to make it in the best way possible.
Some different industries include:
-The automotive industry where you would see mostly solid, dark-colored business cards.
-The health and beauty industry where there would be bright, colorful business cards.
-The food industry that would have lots of warm colors and appetizing shades of reds and oranges.
-The hotel industry which would have solid colors similar to the automotive industry, but a bit brighter.
-The luxury goods industry where metallic foils and diamond glitter business cards would rule the day.
Knowing the industry you are in and researching the best practices will give you an advantage. It is surprising to see just how many people will give a half-decent effort at marketing. Going all out and getting die-cut or plastic business cards, for instance, will make your brand a bit more memorable. Never hesitate to get the best for your brand because you reap the results in the conversions that you win.
It is important to understand that quality is an important aspect of design as highlighted by the stat in the first paragraph. This however doesn’t mean that cheap business cards cannot work. Just make sure that your cards have an unforgettable edge to them and work with what you have.
Custom Business Cards to Win Hearts
Even the biggest brands started with humble beginnings. Never be afraid of making do with what you have because as you grow you can always change it up. The luxury of choice is not available to all everyone so don’t feel bad about starting small.
It is important to understand that quality is an important aspect of design as highlighted by the stat in the first paragraph. This however doesn’t mean that cheap business cards cannot work. Just make sure that your cards have an unforgettable edge to them and work with what you have. Check out our free business card templates– with our passion to deliver the highest standard and you will be glad you did!
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