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Time and again we’ve heard of the importance of getting business cards made. They are your representatives when you’re far, and they help share your details. They are the first face of your business that most people will see. For these reasons, it is wise to invest in them from the initial stages of your branding efforts. While quality is always our aim, sometimes it comes at a cost. Getting high-quality business cards is not for everyone, more so startups. It is also not an advisable investment for you if you are trying to market extremely aggressively. All is not lost though, read below to see how cheap business cards help to expand your reach.

Quantity of Cheap Business Cards

In this case, it is quantity versus quality. For the same cost, you will get a larger quantity of cheap cards of subsidized quality than expensive cards at a higher quality. Having more cards means that you can leave them at a lot more places. You can also hand them out to a lot more people so as to spread your brand information. You will never be in a position whereby you have to think twice about handing a potential client your card. The more cards you hand out, the higher your chances to receive call-backs.

In the event that you need to hand a bunch of cards to a friend, partner, or employee, you will easily do so. It is important to note that the quality may not be so drastically terrible, so don’t worry about ruining your reputation while trying to spread into the market. A quick internet search of ‘cheap business cards with free shipping’ will avail you good options.

black-matte-business-cards
Black matte business cards

The More, The Merrier

They do not say this without a good reason, because I imagine you will be pretty happy to get an influx of activity after handing out your cards. This means that your marketing is working and you’re doing something right. The money that you save by printing cheap business cards can then be diverted to other use. You can print out different promotional materials for instance flyers, posters, and even banners and catalogs. This gives you an even wider reach and even more potential conversions.

Another plus is that there will be many cards so you can plan for their usage well. You will rarely if ever, reach into your cardholder to hand out a business card and find to your dismay that you’re out of them. This means longer spans between ordering a fresh batch therefore more time to do other things. Since you can order cheap business cards fast, you now have time to work on your other promotions and products.

die-cut-fonts for-business-cards
Die-cut fonts for business cards

Cheap Business Cards Consistency

Sometimes, changing up designs is not intentional. Any of a number of things can happen; such as losing access to the original draft, or having it somehow corrupted. This will result in having to recreate your brand or logo from scratch, and unless it was extremely basic or you wrote down the whole process some things will look different. In this event, your first batch of cards will look a bit different from the second or subsequent orders. It is best to order a large batch at a go so you have more identical cards which you will use for longer.

While this may not mean much to some people, others will notice and this may be a problem. We are living at a point in time where knock-offs often outsell the originals because they’re cheaper and bad quality. I am sure you are familiar with a ‘GUGGI’ purse or a ‘SQNY’ electronic! So people who will see the slight difference in design may conclude that one is a fake and this could go either way. Ask yourself though; would you be willing to pay the same price for a fake as an original? Probably not…

When you think of the best selling brands out there, you will notice a pattern of consistency across the brand, take the famous Nike logo for instance. If you are aiming to get to this level or anywhere in that neighborhood, you will do well to start practicing consistency from the start and with the most basic tools you use, like custom business cards.

Cards-mug-notepad-and-laptop
Cards, mug.notepad, and laptop

You Decide

In a nutshell, it is not always true that cheap is expensive- sometimes cheap is savings. A quick search of cheap business cards online will show you just how many options you have. You can narrow this down to ‘cheap business cards near me’ and you will be surprised just how easy it is to get an order done. If you want to be specific just add the name of a printer you have heard e.g. ‘cheap business cards Vistaprint’. This search will return very specific results, which will save you time browsing the internet. And did you know that according to credit donkey, 27 million business cards are printed daily?

The road that you decide to take is your own personal choice to make, so get started and everything else will fall into place along the way. We can no longer say that we do not have the money to undertake such and such a venture because of a beautiful thing called competition. With competing printers out there, you can be sure you will get a great deal for your requirements, as long as you are keen and patient!

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