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Everyone I know nowadays has a digital electronic device; a laptop, mobile phone, tablet, or all of these. This means that a lot of the traditional methods of doing things are evolving to fit on the virtual platform. There are some things though, that have been proven over time to work as they always have, and one of them is catalogs. Below are 10 reasons why catalog printing is still relevant.

1- Tangible

The allure of holding a tangible print cannot be exaggerated. Many people will be happy to flip through the pages of a physical catalog, and carry it around and do with it as they wish. A virtual catalog has the encumbrances of internet connectivity, data availability, and other conditions around it. Not everyone may have ready access to all of these conditions so there will be a section of the public left out.

2- Long-lasting Impression

While online catalogs will be available for pretty much as long as the internet exists, they tend to leave a lighter impression. A physical print will appeal to your sense of sight as well as that of touch. This makes them a bit more desirable in terms of longevity in people’s minds.

3- Familiar

Many people grew up seeing physical catalogs. At the doctor’s office, at the spa reception, at their local salon etc and so they are much more familiar with them. Their minds will immediately register that they are looking at a catalog and they get into a receptive mood for the contents. This process won’t be as instant with virtual catalogs. Catalog printing cost is relatively low in comparison to the effect they achieve.

a-wonderful-fashion-brand-catalog
A wonderful fashion brand catalog

4- Digestible

Because they are familiar as we stated above, they are easier to digest. The general public will find it easier to consume their contents and respond to them. When dealing with potential clients, you want to make things as easy as possible for them.

5- Outstanding

When everyone else is going digital, you can imagine how unique a physical print will be. They cut across all generations and both young and old will appreciate them. In any business, it is important to stand out from the rest of the crowd because this gives your brand an extra edge. Also as much as people always have their phones at hand, they need a break now and then. A print catalog easily provides this break because people generally enjoy looking at great graphics and photos.

6-Fully Available

You can rest assured that your print will reach far and wide. Physical prints will not be limited to those with electronic devices and gadgets, like digital ones will be. High-quality custom booklet/catalog printing might be the best move you make towards growing your brand so don’t hold back. Just think about how many people sit in the waiting area of an attorney’s office. All of them will have a chance to peruse the catalogs they find there.

catalogs-neatly-kept-on-the-table
Catalogs neatly kept on the table

7- Shareable

These will be very easy to pass to a friend, who then passes on to another friend and so on. With a digital catalog, anyone without a device or access to the internet will pretty much be left out. Because print catalogs will have pictures of your products they will easily strike a chord with all who see them.

8- Time-tested

A printed catalog custom quote will easily show you how much you stand to gain by printing catalogs. They are cheap, and the benefits you stand to get outweigh the printing costs. Having been around for a long time, it is a method of marketing whose worth any salesperson can understand. Think about it as having an actual salesperson on the ground representing you. This is because they have a presence which is difficult to ignore.

9- Brand boosting

That brand and logo that you spent sleepless nights coming up with should see the light of day. It will look a lot better on print for sure; as colors will be exactly as you wanted to bring out the best of your graphic design. As full-color physical product catalogs can be used and seen by practically anyone, your brand will travel that much further. People will have a chance of getting familiar with it and this is a win for you!

catalogs-with-gift-image-printed-on-it
Catalogs with a gift image printed on it

10- Efficient and Effective

Usually small and lightweight, you can reach a large demographic with print catalogs. A quick internet search of ‘catalog printing online‘ or ‘catalog printing near me’ is bound to yield hundreds of results. With the additional option of getting a printer that does catalog or booklet printing and mailing, you will be right at home for efficient marketing that will drive conversions for your brand.

If you still need convincing, just walk into any waiting room and if you see a few copies of custom printed catalogs on the table, you have your answer. As much as the world evolves there are some things that will take a long time to change. Physically printed catalogs are one of these things so give them a chance!

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