Guy Kawasaki is one of the most influential marketing specialists in America. You probably know him as the first Apple evangelist as he was part of the first Macintosh marketing team. You may also know him as an author of Kawasaki, the 10/20/30 rule for selling your dream. Sounds familiar? For any kind of entrepreneur lessons, there’s noone better than Guy Kawasaki.
What is the 10/20/30 Rule All About?
The 10/20/30 rule is essentially a sales pitch technique to help you to be effective and compelling. According to Kawasaki, the perfect presentation consists of 10 slides to be covered in 20 minutes, using fonts no smaller than 30 points. The point is to help you be concise and learn how to make others understand your dream.
According to this rule, a presenter should avoid putting too much information on their slides. The idea is to demonstrate your knowledge of the topic and share your passion. Your presentation will be a visual aid, not the source of all content.
Guy Kawasaki has proven himself to be a successful marketer and inspiring speaker. Are you interested in sharing that big idea you’ve been working on? Watch the video below for entrepreneur tips and entrepreneur stories.
Follow his advice to take your sales pitch to the next level.