Because a business card is such an important physical connection between you and your new contact your card printing design should be creative, information-driven and professionally produced. Fortunately, today’s printing services can bulk produce to your specifications. You can even choose online printing firms like 4over4.com to help you. Your card is a visual extension of you and/or your company, a constant reminder of the product or service that you have to offer—at least it will be if it is outstanding enough to create a lasting impression. It reminds the bearer of your company and gives essential contact information. That’s a lot to require of a small card, but a strategic design by one of the professional printing companies can produce a business card you will be proud of.
Creating a business card that is both effective and attractive is possible by following a few important guidelines. Many business owners choose to let one side of the card be colorful and graphic, even including personal photos of themselves and/or the products to establish an easily recognizable connection. They keep the other side simple and plainer, but loaded with the important information such as company name, personal name, title, email, phone, company logo and web address.
The colors of your business card should,in some way, reflect your product. Card printing services, including online printing services like those offered by 4over4.com are options that can offer a broad spectrum of colors, but choosing the one that most identifies your brand is more important than picking your personal favorite. You also want to consider your targeted audience. Blue tends to appeal to men and while women prefer pink. Purple is a favorite of children, and therefore it is a good choice for a service or product that is geared for their market. White, green, and medium or royal blue are popular choices for trade industries, while the business crowd is more attracted to black, dark blue, dark green or dark red colors against a white background.
As you look for printing companies and printing services, you will notice that many offer customizable general templates (4over4.com offers templates in all major design softwares). Regardless of which card printing business you choose, never settle for a card that looks cheap or poorly designed. Pick a font such as Times New Roman that is simple and easy to ready. Never place it over graphic images and avoid italics, underlining and various shading additions. Also avoid overcrowding and keep the business card scanner-friendly. If you choose online printing, ask the company not to laminate the business cards so that additional information can be written on the card by the new holder. Take the time to design a card that speaks well of you and your business if you truly want to enjoy the benefits of this very inexpensive advertising tool.
Also, remember to visit http://www.4over4.com to check our complete line of printing products and services like tri fold brochures and vinyl banners.