Minimalist Design: How to Create a Minimal Brand Identity
Published on July 24, 2018 by 4over4.com, in Branding, Custom Printing, Graphic Design
If you have only recently learned about minimalism, you probably associate the term with an intentional way of living with less. However, minimalist design has been around for a long time. As an art movement, minimalism emerged in the U.S. during the 1960’s, characterized by stripping the art piece to its essentials.
Minimalism can be found in paintings, sculpture, architecture, graphic design, and any sort of artistic expression. Nowadays, given the rapid growth of minimalism as a lifestyle choice, minimalist design has also become more popular. In this blog post, we want to focus on how to design a minimal brand image and identity that will catch everyone’s attention.
Less is More
As we mentioned above, the minimalist movement is about keeping things simple. You must identify what your core values are and how you want to be perceived by your audience. Anything that’s not necessary should be removed. Keep this rule in mind when creating your brand identity.
That being said, don’t make the mistake of thinking minimalism is the lack of design. On the contrary, it’s about designing with intention. Every element included has a reason for being there and there’s an undeniable beauty to that simplicity.
#1 Blank space is your friend. Most of us are conditioned to maximize the use of space in marketing materials. In the case of minimalism, leaving white, empty space is part of the message.
#2 Choose your primary contact method. There’s no need to include every existing contact method in your branding materials.
#3 Be clever. Minimalism can be fun. Use words wisely and get people’s attention.
#4 White is a good base, but it doesn’t mean you can’t play with color.
#5 Materials also speak volumes. Choose a paper or print finish that goes with your brand values. For example, kraft paper for an eco-friendly brand or raised foil for a subtle touch of luxury.
#6 Be consistent. Every print format is different, and you should play around with each to see what works best. Find a common element to help people identify your brand across materials.
Is Minimalist Design the Right Choice for Your Brand?
Designing your brand identity is a thoughtful process that goes beyond the latest design trend. Minimalism has proven to be more than a fad, and it is an excellent option if your brand values coincide with it. Minimalist design has recently increased in popularity and is valued as a form of expression.
If sticking to the bare essentials and avoiding unnecessary embellishments sound like your brand, go for it! Dare to go minimal and design a memorable brand identity.
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