How to Improve Your Personal Branding in 2018
Published on January 19, 2018 by 4over4.com, in Cool & Interesting, Entrepreneurs, Invest in Yourself, Marketing
If you are an internet lover like us, you have probably already heard a thing or two about personal branding. Our social media feeds are crowded with posts from influencers, entrepreneurs, and digital gurus. The most successful of them work hard to feature an image of themselves that fits whatever product or service they offer. Why? It’s all part of their personal branding strategy.
“Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto” – Tim Ferriss
Being your own brand is now more important than ever because of how much access we all have to everyone else’s information. Each of us has to become the main ambassador of our brands and communicate its message effectively.
Determining Your Brand Values for Personal Branding
Entrepreneurs have the challenge of transmitting their values into their personal brands. Being transparent and open about their likes and beliefs helps them build a strong relationship with their audience. This helps potential clients identify with the brand because of their affinity with the person behind it.
To do this, you first need to analyze who you are as a brand, what you want to offer, and what message you want to convey. Then, think about how you are currently perceived by those around you and what that means to you as a brand. This exercise will help you make any changes or reinforcements in your communication skills according to the results.
Be aware that by becoming a personal brand you will have to draw a fine line between what’s private and what’s public. Even when you want your brand to have your values and communicate with your audience, there is still a sense of privacy to be protected in your personal life.
Tips for Strengthening Your Personal Brand Image
It is absolutely important to be consistent regarding the message you want to share. Being your own brand will require consistency and preparation. Here are some tips to keep in mind:
- Be consistent, don’t post conflicting content or attitudes that go against what you represent as a brand
- Never try to please everyone but learn to use your interaction with your target audience to improve your communication process
- Stay informed, keep up to date with all relevant facts about your field to remain competitive
- Analyze any potential brand associations responsibly
- Learn to say no when necessary, always keep your brand values as a priority
- Identify complementing providers that could increase your exposure and add value to your service. This can be mutually beneficial as you will likely do the same for them
- Think outside the box, dare to be different and stand out from your competitors
Give Your Audience What They Want, and Then Some More!
Just as much as any “traditional” brand, yours must make an impact on your target audience to stick in their minds. There is no single success formula for this, you can find different ways to keep them interested. You have to offer something they can only relate to you.
Need some ideas? Let’s say you are a Travel Vlogger. What would your followers buy from you instead of everyone else? Try writing a unique travel guide from your experience, print custom t-shirts or tote bags with your catchphrase, print your photos as promotional postcards or even create your very own stationery kit. The possibilities are endless.
The most important thing to improve your personal branding this year is to have a clear objective and remind yourself of it every day. Be honest, be transparent, share your passion!
Now is your turn to do something extraordinary, and we want give you a little push. Remember you can get 30% OFF your first 4OVER4.COM order when you sign up. Get ready to WOW your customers today!