How to Bring Customers into Your Store with Large Format Prints
Published on December 26, 2017 by 4over4.com, in Custom Printing, How To's, Large Format Prints, Marketing, Print Advertising
It’s easy to imagine most of us would instinctively go online for shopping deals. However, we also know our local stores can still provide us with an added value shopping experience. As a small business owner, you are aware of how hard the competition has become. That’s why we gathered some simple ideas to help you figure out how to bring customers into your store and keep them coming back for more.
Bringing Customers into Your Store Requires Creativity
Since you are competing with a highly aggressive online marketing environment, driving attention to your store needs more than a big sign. It needs to speak directly to your potential customers and invite them in.
Invest in Large Format Prints
Get people into your store by clearly displaying your name and defining the types of goods you have on hand. Identify your signage potential and order custom large format prints to suit that space. Large prints are not just relevant for practical reasons; high-end signage solutions create a professional and positive image for your business as a whole.
Not only are you more likely to see an increase in the number of visitors due to enhanced passerby awareness of the products your store offers, potential customers are also more likely to come to you to browse because you give the impression of a professional and reliable, high-quality retailer. Ensure your ad gets noticed with eye-catching large format prints! Large format printing is, hands-down, the easiest way to increase brand awareness, attract customers and boost sales.
Distribute Business Cards
Advertising is key when you are looking to bring customers into your store. Word of mouth will definitely drive potential customers to your store, but only to some extent. In addition to investing in large format prints to display in your local area, you should also distribute custom printed business cards to houses within your community – especially if you are a startup company. Leaving your business cards with other local businesses is also a good idea and fosters community among shop owners.
These should feature your location, logo and give a clear idea of the products your store sells. This effort will create a complete image of your company and be the first impression locals have of your business – they’ll certainly remember you when they need a particular product.
Take Advantage of A-Frame Signs
Is your store located along a line of buildings that all look very similar from the outside? Do you want to make sure your store stands out? Make it more obvious! Of course, this does not mean you need to do anything over the top or outlandish, but simply investing in a few custom A-frames sidewalk signs like the ones we offer makes an impact.
Bring Customers into Your Store with Custom Flyers
Why not offer them a chance to save money if they shop with you? Mail custom flyers to potential customers or leave them in local restaurants and pubs. Be sure to add an exclusive discount for customers who bring their flyers into the store. Alternatively, you may offer a promotion that rewards loyal customers for returning to your store.
As you can see, there are many things you can do to increase the number of visitors to your store that are both effective and inexpensive. Increase foot traffic to your shop with these powerful tools!
Are you a retail store owner? Which of these advertising tools have you tried in the past? Which one has proven to be the most effective? We’d love to hear your thoughts and insights. Please feel free to kindly leave a comment.