Do It Like Guy Kawasaki. Sell Your Dream!
Published on December 4, 2017 by 4over4.com, in Entrepreneurs, Invest in Yourself
Guy Kawasaki is one of the most influential marketing specialists in America. You probably know him as the first Apple evangelist, as he was part of the team marketing the first Macintosh. Also an author, Kawasaki developed the 10/20/30 rule for selling your dream. Sounds familiar?
What is the 10/20/30 Rule All About?
The 10/20/30 rule is essentially a sales pitch technique to help you be effective and compelling. According to Kawasaki, the perfect presentation consists of 10 slides to be covered in 20 minutes, using fonts no smaller than 30 points. The point is to help you be concise and learn how to make others understand your dream.
According to this rule, a presenter should avoid putting too much information on their slides. The idea is to demonstrate your knowledge of the topic and share your passion. Your presentation will be a visual aid, not the source of all content.
Guy Kawasaki has proven himself to be a successful marketer and inspiring speaker. Are you interested in sharing that big idea you’ve been working on? Watch the video below and follow his advice to take your sales pitch to the next level.