5 Small Business Custom Prints to Increase Brand Awareness
Published on May 24, 2017 by 4over4.com, in Custom Printing, Small Business
As any business owner knows, increasing brand awareness is no easy feat. This is especially true for those small businesses on a tight budget. Every business should be constantly looking for ways to get their brand out there, while successfully targeting their preferred audience. As more businesses focus on branding themselves online, fewer dedicate their resources to traditional brand development and print media advertising – which can indeed be substantially more affordable than digital marketing.
While the competition is focusing on optimizing their websites, you can be generating real sales and leads with traditional marketing strategies and one of a kind small business custom prints! It starts with a clever logo. You need a logo design that truly represents what you stand for and the goods and services you provide, and how your business can benefit clients in the long run.
Promoting Your Small Business: The Power of Custom Printing
The 5 products listed below are powerful marketing tools that consistently increase brand awareness for all kinds of businesses. Get inspired and start planning your own printing strategy.
- Branded Business Cards
Investing in a creative business card design is and will quite possibly always be among the best strategies to get your business seen. Come up with a unique design that conveys your philosophy to set your brand apart. Ensure every single person on your team has their own custom card showcasing your logo – you never know when your team members will meet a prospective client! To make your custom business card stand out amongst your competitors, go for chic ultra thick paper stock or a striking finish – the possibilities are endless!
- Branded Postcards
Direct-mail is hands down, the best way to brand your small business. When it comes to direct-mail campaigns or any marketing medium for that matter, repetition is the key to success. Keep your customers in the loop regarding new products, services and special events with branded postcards which are cost-efficient and convey their message in an interesting way. Want to acknowledge loyal customers? Send beautifully designed postcards to be used as holiday greeting cards or thank you notes. Don’t forget to include your business logo to further enhance brand recognition!
- Branded Flyers
Custom flyers showcasing a unique business logo are still powerful marketing tools. Why? While dramatically boosting brand awareness, they let you easily showcase your business information. In other words, they remind your customers about your one-of-a-kind products and services! Distribute this versatile print marketing tool in direct-mail campaigns to current or prospective clients. Hand them out at trade shows or display them on the front counter of your shop – the sky’s the limit!
- Branded Stickers
Stickers, so often overlooked as attention-grabbing and dynamic branding tools, are extremely versatile and effective at driving your message! Stickers are cheap to print and can be affixed to everything outgoing from packages to merchandise. Other ways to implement branded stickers are in direct-mail pieces – they’re powerful motivators! Just place an eye-catching sticker on an envelope to intrigue your recipient’s curiosity, while increasing your open rate.
- Branded Brochures
Sometimes you need more space to express your company’s philosophy and accurately describe your goods and services, a colorful custom brochure is the best choice. Besides featuring your business logo, we recommend displaying pertinent details such as special sales you might be running. Last but not least, ensure the brochure design is easy to read before ordering.
Get Your Brand Out There With Small Business Custom Prints
Consistency is pivotal for marketing success – that’s the bottom line. As you can see, small business owners must streamline all of their print marketing materials using uniform branding methods, regardless of platform. This way, your target audience will recognize your small business in a heartbeat, no matter how they connect with you. Ready to enhance your small business’ branding efforts with these custom print ideas? Browse 4OVER4.COM to get started!
Have you managed to build brand recognition with your small business custom prints? We’d love to hear your thoughts and insights. Please feel free to kindly leave a comment below.