How to Plan The Perfect Holiday Marketing Strategy
Published on November 30, 2016 by 4over4.com, in Custom Printing, Marketing, Printing Tips
Can you believe December is already here? Yes! It’s time for some good holiday marketing to promote those end-of-the-year sales and season specials. The questions is… where to start?
Having worked with dozens of A-list companies all year long, we obviously want to help you wrap 2016 up with a BANG! And the best way to do that is by looking at the facts and planning your strategy step by step.
Step 1 – Understand the 2016 Holiday Marketing Facts
To make sure you’re in sync with market demands, we want to share some very interesting holiday marketing facts and help you come up with an action plan. Feel free to follow and adapt our recommendations to make them your own!
52% of shoppers will consider a personalized recommendation when visiting a website – Bulldogreporter.com
Whether you are a large retailer or small business, understanding consumer behavior will give you an advantage when approaching your audience. Take the time to analyze your online and offline data. What product is selling the most? Who is buying? Those answers will help you create a strategy that truly speaks to your target market and ultimately produces better results.
How can you collect this data? Ask your customers! Incorporate polls into your retail process, encourage reviews and interaction with your brand representatives. Honest feedback helps you improve and evaluate your efforts.
66% of consumers plan to buy online and instore, therefore expecting a similar experience in both channels – adlucent.com
What are the chances of a business not having a website? Very low! However, more often than not, online and offline strategies go separate ways. Take the time to coordinate efforts and keep both experiences consistent. Users will likely check your website before visiting your store to get an idea of your products and services.
90% of shoppers will trust user reviews over a sales pitch – Small Business Forum
Don’t ever underestimate the power of a testimonial. By now, shoppers are savvy enough to identify most marketing efforts. That’s reason enough to stay true to your brand values and offer a service that your customers will truly connect with.
Step 2 – Personalize Your Holiday Marketing Strategy
Once you’ve understood your specific target market’s needs, it’s time to start planning your promotional methods. As an online printer, we believe in the power of print marketing and how it connects to your online strategy. So here are some of our suggestions:
- Mail custom postcards with discount coupons to your local audience
- Print a seasonal catalog with QR codes that link to your online catalog
- Order personalized mugs as unique giveaways
- Temporarily change your product labels to a seasonal design and include your website
- Promote your efforts in your community with eye-catching outdoor banners
The beauty of custom printing is that you can make any format your own. All you have to do is set a goal and determine which products fit your plan.
Step 3 – Send. Test. Repeat.
Remember no marketing effort is a guaranteed success. The only way to see what works is by testing it out. So, try different options, evaluate the results and repeat the process.
Ready to start planning your brand new holiday marketing strategy? Check out our exclusive print services for Marketing and Advertising Agencies and order your dynamic new batch of print products now!