How to Boost Direct Traffic With Unique Floor Graphics

Published on January 15, 2018 by , in Cool & Interesting, Graphic Design, Marketing, Online Printing

You can find hundreds of articles, tips and tricks to attract customers to an online store, but never enough to get more people to your brick-and-mortar store. Unique floor graphics are a great way to get more walk-in traffic. We see these dynamic tools more and more because they definitely stop us in our tracks.

Floor graphics are so clever and subtle, that people hardly ever take the time to notice how powerful these ads can be. Their popularity is increasing for many reasons:  

  • They can be creative and fun
  • Most People are looking down
  • The floor is a wide open advertising canvas
  • These tools are eye-catching and easy to implement
  • They’re versatile and build a strong offline presence
floor graphics


Unique Floor Graphics in Numbers

Of course, the ad alone is no guarantee of increased traffic. Presentation, quality, copy and a strong Call to Action are as important offline as they are online. People tend to notice floor graphics not only because they’re in their line of vision – as people tend to walk with their head down checking their phones or watching their step – but also because they break format by changing the landscape.

floor ads

Source: International Journal of Business and Management.

A 2010 study conducted by the German Consumer Research agency GFK tested the effects of floor graphics in 7 – 11 stores. The test compared different in-store ads to see how they translated into sales, the results showed that stores with floor ads sold 17% more than those without. Furthermore, researchers reportedly found that approximately 50% of walk-ins noticed the floor graphics.

floor graphic facts

Source: OgilvyAction study.

Marketers know that a single advertisement can make or break a purchase. With this in mind, grab the attention of your customers by making them laugh, highlighting the benefits of buying from you or promoting hard-to-miss discounts. The true success of a marketing campaign is the concept, and in a world where consumers are being bombarded by annoying online ads, anything that is out of the ordinary is bound to leave a memorable impression.

Creative Floor Ads Do More Than Selling

By getting people to interact with your unique floor graphic and making it fun, the piece can turn into a conversation starter. These eye-catching marketing tools work well in high traffic areas like malls, storage spaces, and warehouses. The great thing about floor decals is that they’re relatively inexpensive, durable and withstand high foot traffic.

unique floor graphics


They’re commonly used to give directions, promote sporting events, add pizzazz to weddings, direct traffic or simply improve the chances of noticing a message. You can even encourage potential customers to share pictures of themselves with your ad on social media. Come up with a fun or creative concept that’s cool to post on Instagram.

unique floor prints

Get your own 4OVER4.COM floor graphics today and get ready to be the center of attention! Working with a small budget? We’ve got great news for you! We’re offering  40% OFF on large format prints using code GOBIGGER. Get yours today before this sale is gone!