Did you know 40% of tourists have changed their vacation itinerary after reading a brochure? (Brochuremanagement.com). Tourism is only one of the many industries that use brochures as a powerful marketing tool. The truth is, the format allows large amounts of content, with a friendly distribution that people cannot avoid reading. It is a great medium for including detailed information without overpowering the design. And because they are fully customizable, there is really no limit as to how you decide to use them.
The tricky part is how to stand out when like you, there are many other companies trying to promote their services using brochure printing. First, making them visually appealing is a great start. That includes to-the-point content, eye-catching design, and high-quality brochure folding. And when we say folding, it is not just about making sure edges are even, we mean super creative folding!
Tri-Fold Brochures Vs. Z Fold Brochures: The Details
A tri-fold is probably the most common folding style there is. In fact, tri-fold brochures provide marketing teams with six sections to strategically display all relevant information. Sheet edges are folded towards the center, so one side is on top of the other, opening to the opposite sides. The goal of a successful brochure is to make customers want to keep on reading, but at the same time make each section rich enough to captivate the audience independently.
Tri-Fold Brochure Design Recommendations:
- Make sure to use graphic elements to separate the sections, try decorative lines or color blocks to help the reader.
- Use a simple font, so it will be easy to read even at a small size. Complex fonts will make it harder to read, and ruin the effect of your content.
- Check that both sides of your design feature your business logo.
- Distribute content in a logical order.
- Leave enough bleeding and trimming space, the folding line should never break your text (unless you feel your design should be read with the brochure wide open).
- Include an interactive promotion or a QR code, so it gives you a greater chance of captivating the target audience.
The perfect brochure style for interactive graphics and charts, the Z fold brochure is also folded into three parts. The difference is that it opens the same way an accordion would. It offers more design flexibility, because the complete sheet inevitably opens once you unfold. So it is not as necessary to separate content panels. Z fold brochure printing allows the possibility for large flow charts, graphs, maps, or any image centered design.
Z Fold Brochure Design Recommendations:
- Since all folding sides are the same size, make smart use of the space to create an eye-catching design.
- Use high resolution images to get customers’ attention.
- Both sides should feature your logo and company name.
- Leave enough bleeding and trimming space to avoid content loss.
- Just as the tri-fold brochure, include an interactive promotion or a QR code in order to captivate your target audience.
Other Formats to Consider
Regardless of the folding style, it is extremely important to express your business personality on the brochures. They are smart branding techniques for higher involvement. Visual appeal is critical to differentiate from the many other competitive print products out there. You can consider gatefold and no fold brochures for more shocking or immediate attention-grabbing campaigns.
Gatefold brochure printing is ideal for building expectations. You can get readers curious and make them want to open the brochure. You still have 6 sections, but the style allows you to leave an incomplete idea or question in the front, which will be answered once opened. The inner panel is larger and it provides greater space for more extensive content or eye-catching graphics.
Flat or No Fold Brochure
This style is most commonly known as a flyer. It provides great flexibility in terms of design space. The difference between an informal flyer and a more complex marketing brochure relies on content. Text distribution and division elements are key to getting the message across. And like the rest of the formats, bleeding, trimming space and image quality are the essential elements to consider prior to placing professional printing orders.
Print and fold a sample of your brochure prior to sending it off to the professional printer regardless of the folding style you choose. Even if it may look perfectly fine on your screen, you may notice spacing issues once folded, especially when the brochure design is not properly adjusted for the range of panel sizes of the tri-fold.
To beta test your brochure, give it to a few individuals. Just watch them while they move through the sample brochure, to ensure that they instinctively know where to read next. You want to make sure the reading experience is natural and that the reader can truly focus on your content, instead of trying to figure out how to navigate through the sample brochure.
Tri-Fold Brochures Vs. Z Fold Brochures: Which Will You Pick?
We hope this information comes in handy. As you can see, choosing the perfect brochure depends on the objective of your campaign. Start browsing 4OVER4.COM for new brochure printing ideas for inspiration today!
What kind of brochure has grabbed your attention in the past? Leave a comment below and get the conversation started!
Don’t forget to sign up to get 30% OFF your first 4OVER4.COM order.