Print Marketing Facts: Large Format Printing for Media Outlets

Published on December 20, 2017 by , in Canvas Prints, Custom Printing, Hi Gloss Posters, Large Format Prints, Print Advertising

Media outlets and news organizations advertise time sensitive events and sales year-round with imposing offline marketing materials. This strategy allows them to develop long-term relationships with their audiences. The main reason for using large format printing such as posters, outdoor banners, and special signs, is that these tools are easier to remember than online ads that bombard us daily.

large format printing


Large Format Printing Facts to Remember

Despite the boom in online communication channels, print marketing is still alive in the media industry. Media outlets use tangible materials for strengthening their brand communications. For example, when a new talent is added to newscasts at television or radio stations, sales representatives want to have bio sheets with photos ready to add to their presentations for clients.


print ads


When a media outlet requires a batch of print advertising for new shows, there’s no need for anyone from the media outlet to take valuable time away from business to deal with ordering and picking them up. Today, small news outlets as well as the largest news media companies in America partner with reliable online printers that can do the job quickly and efficiently (like 4OVER4.COM) and deliver quality products; from postcards for a seasonal campaign, to red carpet step and repeat banners to be used at premieres, conventions and meetings.