Designing an effective, attractive brochure is easy—if you plan ahead. There are tips you should follow to get the best results from your custom printing.
The first thing you need to do is identify your audience and the purpose of your brochure. Business printing doesn’t have to be expensive—it has to be effective. Whether your poster is meant to market, inform or entertain, the front panel must grab the reader’s attention instantly.
If your brochure is supposed to market a product, your front panel will likely show a beautiful photo of your widget in all its glory. Colors are extremely important in business printing. If you’re advertising a travel agency, use bright, cheery colors and natural scenes of beaches and other attractions. If your goal is to inform, use a thought-provoking headline or slogan on the front panel. Follow that with a question or invitation. Whatever your subject, use colors that match the mood and compliment each other in the layout. In some cases, black and white is perfectly adequate. In other cases, you’ll want all the colors of the rainbow.
The fonts you use are important as well. You want typefaces that are easy to read but not the same old fonts you see every day of the week. Most design programs have hundreds of fonts from which to choose. Don’t be afraid to use a less-recognized typeface. Such a bold move could really set your brochure off from others. Keep text below 12 point type. Use display fonts between 16 and 20 points tall for headlines. Try something unusual—angle the headline, skew it or try some other effect to get it noticed.
Online printing services like 4over4.com’s allows you to design your brochure and see how it looks immediately. Online printing services like 4over4.com can usually give you an immediate estimate and are open to small runs. Once you establish a relationship with a good printer, your custom printing will cost less.
Of course, you need to use photos that are at least 300 dpi resolution. You also need to make sure your brochure is 8.5 x 11 inches not 8 x 10. Some brochure templates are under-sized. If you want color to reach the edge of your brochure’s panels, be sure to make the image extend or “bleed” into the margin. Effectivebrochure printing is a matter of the right planning and the right printer.