--- type: product title: "Standard Postcards" description: "Standard postcards, a 2.5 inch square up to a 6 by 11 jumbo, on 22 stocks with gloss or UV and a different name or code on each card, 50 for $16.48." resource: https://www.4over4.com/product/postcards tags: ["Postcards Printing", "product"] generated: by: "process:4over4-mapp-build" at: 2026-10-30T18:31:47.196Z timestamp: 2026-10-30T18:31:47.196Z sources: - resource: https://www.4over4.com/product/postcards title: "Standard Postcards" status: stable --- # Standard Postcards Standard postcards, a 2.5 inch square up to a 6 by 11 jumbo, on 22 stocks with gloss or UV and a different name or code on each card, 50 for $16.48. ## Price and options - Starting price: From $16.48 for 50 - Rating: 4.9 from 247 reviews - Sizes (14): 2.5" x 2.5", 3" x 3", 3" x 4", 4" x 4", 4" x 6", 4.25" x 5.5", 4.25" x 6.25", 5" x 5", 5 "x 7", 5.5" x 8.5", 6" x 6", 6" x 8", 6" x 9", 6" x 11" - Paper types (22): 14pt Gloss Cover, 15pt Cover, Gloss 1 Side (30% PCW), 16pt Gloss Cover, 24pt Ultra Thick Gloss Cover, 100# Silk/Matte Cover, 14pt Uncoated Cover (30% PCW), 14pt Cream Uncoated Cover (30% PCW), 16pt Uncoated Cover, 16pt Uncoated with Soft Touch, 18pt Uncoated Cover, 18pt Cream Uncoated Cover, 13pt Uncoated Cover (100% PCW), 14pt White Linen, 18pt Premium White Linen, 15pt Metallic Pearl Ice, 26pt Metallic Pearl Ice, 15pt Metallic Pearl Champagne, 13pt Metallic Pearl Silver, 15pt Metallic Pearl Gold, 10pt StarLustre Platinum Cover, 15pt Synthetic Plastic, 18pt Rigid Vinyl (PVC) - Configurator options: Ink Color (3), Finish (2), Scoring (1), Rounded Corners (3), Variable Data (Codes, Names, Etc.) (2), Matching Blank Envelopes (1), Bundling (2), In stacks of (1), Total Sets (14), Proof Options (3) ## See Standard Postcards in action 14 sizes from a 2.5" square to a 6" x 11" jumbo, 22 stocks, optional UV and variable data on every card. Postcards: Key Facts - From $16.48 per set of 50, with the per-card price dropping across 40 tiers all the way to 100,000. - 14 sizes, from a 2.5" x 2.5" square up to a 6" x 11" jumbo, including the classic 4" x 6", 5" x 7" and 6" x 9" mailer formats. - 22 stocks: gloss, uncoated, soft touch, linen, metallic pearl, StarLustre, synthetic plastic and rigid PVC. - Full color on the front with a blank or black back, or full color on both sides, finished plain or with a High-Gloss UV Coating, with optional variable data on every card. - 3 business day standard turnaround, with 2-day, Next-Day and Same-Day rush, rated 4.9 out of 5 across 247 reviews. ## Print a Card That Lands in the Mailbox and Gets Read To make your own postcard, pick one of 14 sizes and one of 22 stocks, then design it from a free template in the online editor or upload your own file, and a set of 50 prints on a 3 business day standard from $16.48. If you want the mailing handled too, the Direct Mail Postcards add addressing and postage to the same card, printed at our NYC plant. A postcard does its whole job in the few seconds it takes someone to pull it from a stack of mail: no envelope to tear, no click to make, just one flat full-color card saying exactly what it came to say. You mail it to a list, hand it out at an event, prop it in a display, or tuck it into a shipped order, and a real card gets opened when an email gets deleted. Sets of 50 start at $16.48 and carry a 4.9 out of 5 rating across 247 reviews, from a printer that has been running cards online since 1999. Whether you are sending a direct mail campaign, a coupon, or a thank-you inside an order, a postcard puts your offer somewhere it gets a real look. A flat card needs no envelope, costs a few cents each in a large run, and gives the whole surface to the message. To compare every style, browse [postcards printing](https://www.4over4.com/postcards-printing), or build yours from the choices below. A set of 50 costs $16.48, a small first order to check the stock and the color in your hand before a mailing. The 40 tiers below run all the way to 100,000, each with its set total, so you can read what a full list adds per card. ### Print more, pay less per postcard 40 quantity tiers, 50 to 100,000 postcards - Quantity: 100 postcards - Per postcard: 24.2¢ - Box total: $24.16 - You save: 0% 24.2¢ per postcard at 100, 1.72¢ at 100,000 ### What Are Postcards Postcards are flat, unfolded cards printed full color in 14 sizes, from a 2.5" x 2.5" square up to a 6" x 11" jumbo, on any of 22 stocks. Businesses reach for them when they need a card that mails cheaply and reads fast: direct mail promotions, coupons, event announcements, save-the-dates, appointment reminders, product cards, and thank-you inserts for online orders. Because there is no envelope to open, the message is right there the moment the card is picked up. If you need to fold the card for more room, the [Folded Postcards](https://www.4over4.com/product/folded-postcards) cover that, and the flat postcard sits beside it as the simple, lower-cost mailer. ### What Size Should a Postcard Be 4OVER4 prints 7 postcard sizes, from a compact 4" x 6" up to a jumbo 6" x 11", plus a square 2.5" x 2.5". A 4" x 6" is the cheapest to mail and fine for a single offer; a 6" x 9" or 6" x 11" jumbo is hard to miss in a stack of mail and reads like a mini flyer. The right size comes down to how much you need to say and how loud you want to be in the mailbox. The classic 4" x 6" is the cheapest to mail and plenty for a single offer. A 5" x 7" or 6" x 9" gives a promotion room to breathe, with space for an image and a call to action. The 6" x 11" jumbo is the largest card in a stack of mail. For a square, there are presets from 2.5" x 2.5" up to 6" x 6". All 14 sizes, both finishes and the full stock list are listed below in the groups you choose from when you order. When you want a bigger footprint on every mailer, the [Oversized Postcards](https://www.4over4.com/product/oversized-postcards) go larger. ### Standard Postcards , Configured Your Way 6 option groups, 34 choices, defaults: 14pt Gloss Cover, 4/0: 4 Color Front; Blank Back, Standard Finish Three choices after the size decide how a postcard performs. ### Postcard Sizes We Print Fourteen set sizes are in the configurator, from a 2.5" x 2.5" square up to a 6" x 11" jumbo. These are the ones people ask for by name. | Size | Best for | | --- | --- | | 2.5" x 2.5" square | A pack-in card in a shipped order, a loyalty or thank-you card, a table drop. | | 4" x 4" square | The square that still reads as a card in the hand. Product launches, save-the-dates, social-first campaigns where the artwork is already square. | | 5" x 5" square | Invitations and announcements that want more room than a 4" x 4" without going rectangular. | | 6" x 6" square | The largest square. A statement mailer or an event invitation where the card is the whole message. | | 4" x 6" | The classic mailer. The volume workhorse for lists, offers and reminders. | | 5" x 7" | More room for an image and a real offer, still comfortable to hold. Invitations and premium promotions. | | 6" x 9" | The size that stands out in a stack of mail without the jumbo price. Real estate, services, seasonal offers. | | 6" x 11" jumbo | The biggest format. Menus, multi-offer cards, anything with a coupon panel and a map. | #### Which postcard size suits which campaign | Campaign | Size that fits it | | --- | --- | | New mover welcome | 4" x 6" or 5" x 7". Short offer, one address, mailed at volume. | | Grand opening | 6" x 9" or the 6" x 11" jumbo, so the date and the address are readable from the doormat. | | Seasonal offer | 4" x 6" for a single offer, 6" x 11" when several offers or a coupon panel share the card. | | Appointment reminder | 4" x 6", or a 2.5" x 2.5" square handed over at the desk rather than mailed. | | Referral card | 2.5" x 2.5" or 4" x 4", small enough to carry in a wallet and pass on. | | Win back and re-engagement | 5" x 7" or 6" x 9". A bigger card earns a second look from someone who stopped paying attention. | | Event invite | 5" x 5", 5" x 7" or 6" x 6", the sizes that read as an invitation rather than an advertisement. | The configurator also carries a custom size option if none of the fourteen fits the piece you have designed. #### Pick a stock that fits the job The default 14pt Gloss Cover keeps a mailer clean and cheap, and a High-Gloss UV Coating makes a photo or logo snap. For a premium feel in the hand, reach for 16pt uncoated with soft touch or 18pt premium white linen. The metallic pearl stocks carry a shimmer across the whole card, and for outdoor display or repeat handling there is 15pt synthetic plastic and 18pt rigid vinyl. Every stock, both finishes and the rounded-corner options are laid out below so you can match the card to the campaign. #### Put variable data to work Turn on variable data and you can drop a unique name, address, or one-off code onto every single card in the run, so each one ships personalized instead of identical. That turns a batch of postcards into a real mailing list campaign, a set of numbered coupons, or a save-the-date addressed to each guest. If you want the mailing handled end to end, the [Direct Mail Postcards](https://www.4over4.com/product/direct-mail-postcards) add addressing and postage to the same card. #### Design it without a designer Pick a free layout from our [postcard design templates](https://www.4over4.com/design-templates/postcards) in the size you plan to order, then swap in your photo, colors and copy in the online editor. The template already sits at that trim size, so the offer and the return address stay inside the safe margin. ### Ready-to-Edit Postcard Design Templates 6 free postcard templates to edit online, with orders from $16.48 for 50 - [Design template preview](https://www.4over4.com/designer-coming-soon) - From $16.48 for 50 - [Did your dog park your car?](https://www.4over4.com/designer-coming-soon) - From $16.48 for 50 [Browse more templates](https://www.4over4.com/design-templates/postcards) If your designer already built the art, download a press-ready blank instead. Each [blank postcard template](https://www.4over4.com/blank-templates/postcards) is drawn at the real trim size with the 1/8" bleed and safe margin marked, so a photo runs to the edge and the text stays clear of the cut. Pick the size that matches your order below, place your art and upload it. ### Custom Photo Postcards A custom photo postcard puts one picture across the front, edge to edge, with the message or the address on the back. For a photo, start on the default 14pt Gloss Cover and add the High-Gloss UV Coating so the colors in the image stay deep, or pick a metallic pearl stock when the picture is a product shot or a wedding photo. Extend the photo past the trim into the 1/8" bleed on the blank template, keep faces and text inside the safe margin, and print full color on both sides if the back carries a second photo. A 5" x 7" or 6" x 9" gives a landscape photo the most room, and the 4" x 4" and 6" x 6" squares fit a picture shot for social media without cropping. ### Press-Ready Blank Templates 1 blank layout, at 2.5" x 2.5", with the cut and safe margins marked - [Postcards From $16.48 for 50](https://www.4over4.com/blank-templates/postcards) [Browse more](https://www.4over4.com/blank-templates/postcards) ### How Much Do Postcards Cost Standard postcards start at $16.48 for a set of 50. The per-piece price drops sharply as the quantity climbs, so a full campaign run costs far less per card than a small test batch. You can print any quantity and see the live set total update as you change it. Postcards start at $16.48 per set of 50, and the per-card price keeps dropping as the quantity climbs toward 100,000, so the cost per card comes down to how big a run you order. Most people land around a set of 200 for a first mailing, which is also our best-rated quantity. Set the number of addresses on your list on the slider below and read the set total and the cost per card at that count. ## Wally sends the card that lands Why a stack of postcards still beats a mass email. Fifty postcards costs $16.48, and a real card in a mailbox gets opened when email gets deleted. Use them for direct mail, coupons, or thank-you inserts. Pick a size, add variable data, set your speed, and Wally gets them printed fast. ### Standard Postcards Price By Quantity 50 for $16.48 ( 33.0¢ each) up to 500 for $51.62 ( 10.3¢ each) - $16.48 33.0¢ per unit, 50 50 units 500, Up to 69% less per unit at 500 ### Can You Print a Name or Code on Each Card Yes. Turn on variable data and you can drop a unique name, address or one-off code onto every single card in the run, so each one ships personalized instead of identical. That turns a stack of postcards into a real mailing where every card is addressed to a person, a set of coupons where every code is different, or a save-the-date made for one guest. Pair it with full color on both sides and a stock that fits, and a simple 4" x 6" card starts doing the work of a full campaign. ### Postcard Marketing Ideas That Get a Response Each of these is a card someone actually opens, with the size and stock that suits the job. Variable data means the name, code or appointment detail can change on every card in the same run. - New mover welcome. Reach a household in its first weeks, when nobody has a dentist, a gym or a takeaway yet. 4" x 6" on gloss, with a first-visit code printed per card. - Grand opening. Date, address and one reason to come. 6" x 9" on gloss or a High-Gloss UV Coating so it survives the doormat and the weather in the mailbox. - Seasonal offer. One deadline, one offer, mailed to land the week it starts. 4" x 6" on gloss for volume, or 6" x 11" jumbo when a coupon panel goes on the back. - Appointment reminder. Date and time printed per card with optional variable data, so nothing is written by hand. 4" x 6" on uncoated, which takes a pen if the date changes. - Referral card. Something a customer keeps and hands to someone else, so it has to feel worth keeping. 4" x 4" on soft touch or linen, with a unique referral code on every card. - Win back and re-engagement. Aimed at people who stopped buying, so the card has to look different from everything else you have sent. 5" x 7" on metallic pearl or StarLustre. - Event invite. Read as an invitation, not an ad. 5" x 7" on soft touch or linen, with the guest name printed on each card. - Membership and VIP drop. When the card has to last in a wallet rather than a mailbox, print it on synthetic plastic or rigid PVC instead of paper. Whatever the campaign, the two decisions that move response are the size, which controls whether the card gets noticed in the stack, and the stock, which controls whether it feels worth keeping. ### How Do Postcards Compare to the Rest of the Range Standard postcards are the lowest priced card that still mails and reads well. If you are weighing a bigger size, a folded card or a direct mail service that handles postage, the chart below sets the starting price of each close sibling beside it. ### The smart pick in postcards Standard Postcards beside Mini Cards, Magnet Postcards, Black Postcards, out of 62 postcards styles - Lowest entry price in the category, $16.48, [Standard Postcards](https://www.4over4.com/product/postcards), and 27 more at this price, the cheapest way into the category - Most-reviewed style in the category, 247 reviews, Standard Postcards, the category's top-reviewed pick at 4.9★ #### Standard Postcards - Min price $16.48, Paper / stock 14pt Gloss Cover, Finish Standard Finish, Default qty 50, Turnaround 3 business days, Rating ★ 4.9 (247) #### Mini Cards - Min price $17.57, Paper / stock 14pt Gloss Cover, Finish Standard Finish, Default qty 100, Turnaround 3 business days, Rating ★ 4.9 (114) #### Magnet Postcards - Min price $19.68, Paper / stock 17pt Indoor Magnet, Finish UV Coating, Default qty 25, Turnaround 5 business days, Rating ★ 4.7 (15) #### Black Postcards - Min price $25.60, Paper / stock 32pt Midnite Black Uncoated, Finish ·, Default qty 50, Turnaround 6 business days, Rating ★ 4.8 (73) ### See How a Finished Postcard Lands The gallery below shows postcards our customers printed with us in-house, in different sizes, stocks and finishes. Compare a gloss photo card with an uncoated or linen one before you pick the stock for your mailer. Tap any print to see it larger. ### Real Postcards Our Customers Printed 8 customer prints from the postcards styles and finishes gallery [Browse more showcase](https://www.4over4.com/showcase/custom-postcard-printing-design-options-and-solutions) ### How Fast Can You Get Postcards Postcards print on a 3 business day standard turnaround, and when a date sneaks up you can move that to 2-day, Next-Day or even Same-Day production. Each step buys back time for a set percentage on top of the base price, so you only pay for speed when you actually need it. Same Day orders need to be approved by noon EST to ship that day. Compare every turnaround tier in the configurator and see exactly what the rush adds before you pick. ### See the Rest of Our Cards For every other card format, open the full [postcards printing](https://www.4over4.com/postcards-printing) range. A bigger size, a folded card and a full direct mail service all sit there, and the cards below show each with its starting price. ### More From Postcards - Professional Quality 62 products in the Postcards - Professional Quality range, including Metallic Foil Postcards, Mini Cards, Spot UV Postcards - [Metallic Foil Postcards From $421.91](https://www.4over4.com/product/metallic-foil-postcards) - [Mini Cards From $17.57](https://www.4over4.com/product/mini-cards) - [Spot UV Postcards From $190.02](https://www.4over4.com/product/spot-uv-postcards) - [Velvet Postcards From $87.15](https://www.4over4.com/product/velvet-postcards) - [Folded Postcards From $84.36](https://www.4over4.com/product/folded-postcards) - [Soft Touch Postcards From $29.44](https://www.4over4.com/product/soft-touch-postcards) - [3D Lenticular Postcards From $1,097.28](https://www.4over4.com/product/3d-lenticular-postcards) - [Die-Cut Postcards From $34.05](https://www.4over4.com/product/die-cut-postcards) [Browse all of Postcards - Professional Quality](https://www.4over4.com/postcards-printing) ### Print Your Postcards Today At 4OVER4.COM, quality comes first, and it's backed by five guarantees and 25+ years of printing since 1999. Whatever size, stock or finish you pick, these postcards are built to mail cheaply and read fast. Need them before a mailing or an event? Our Same-Day production keeps you covered. Print your postcards today. ## Standard Postcards: Frequently Asked Questions ### Can 4OVER4 mail the postcards for me? Yes. You can add matching blank envelopes, turn on variable data to drop a name, code or address onto every card, and run the job as a finished direct-mail campaign instead of stamping a box yourself. For a fully managed program, Direct Mail Postcards bundle the printing and the mailing together. ### What is the best paper for postcards? For mailing, a heavier coated stock holds up through the sorter and feels substantial in the hand. A High-Gloss UV coating makes photos and colors pop. 4OVER4 offers 22 stocks for postcards, including coated, uncoated, linen, metallic pearl and StarLustre, so you can match the feel to the message. ### How fast can I get postcards printed? Standard postcards print on a 3 business day turnaround. When a mail date sneaks up, you can move to 2-day, Next-Day or Same-Day production for a set percentage on top of the base price, so you only pay for speed when you need it. ### Do I need a designer to make postcards? No. You can start from one of 2,000+ free, professionally built postcard templates and change the colors, copy and offer in the online editor in minutes, or download a print-ready blank with the bleed, safe margin and address panel already drawn in and drop your own artwork in. ### Are post cards still a thing? They are. This page holds a 4.9 out of 5 across 247 reviews and the quantity ladder runs across 40 tiers to 100,000, which is not the shape of a format people order out of habit. A postcard needs no envelope to tear and no click to make, so the message is in front of someone the moment the card comes out of a stack of mail. ### Can each postcard carry a different name or code? Yes. Turn on variable data and a unique name, address or one-off code prints on every card in the run, so each one ships personalized instead of identical. That turns a batch into a mailing addressed to a person, a set of coupons where every code is different, or a save-the-date made for one guest. Questions about Standard Postcards? [See answers](https://www.4over4.com/help/postcards)