--- type: product title: "Direct Mail Flyers" description: "Direct mail flyers from letter to tabloid on 4 stocks, 9 fold styles from half fold to Z-fold and barrel, color on 1 or 2 sides, $238.73 for 500." resource: https://www.4over4.com/product/direct-mail-flyers tags: ["Flyers Printing", "product"] generated: by: "process:4over4-mapp-build" at: 2026-10-30T18:31:47.196Z timestamp: 2026-10-30T18:31:47.196Z sources: - resource: https://www.4over4.com/product/direct-mail-flyers title: "Direct Mail Flyers" status: stable --- # Direct Mail Flyers Direct mail flyers from letter to tabloid on 4 stocks, 9 fold styles from half fold to Z-fold and barrel, color on 1 or 2 sides, $238.73 for 500. ## Price and options - Starting price: From $238.73 for 500 - Rating: 4.8 from 24 reviews - Sizes (4): 8.5" x 11", 8.5" x 14", 9" x 12", 11" x 17" - Paper types (4): 100# Gloss Text, 100# Silk/Matte Text, 70# Uncoated Text, 100# Gloss Cover - Configurator options: Ink Color (2), Finish (1), Folding (9), Scoring (1), Proof Options (3) Please note that in order to benefit from USPS Reduced Postage Rate, you must use 4OVER4.COM's Direct Mail Templates that have been setup to meet USPS design guidelines. As you will see there are requirements for the size of the inkjet area, bar-code placement, and indicia. Reduced Postage Rates quoted are only available for FULL AUTOMATION orders, which requires that the USPS design guidelines are met. 4OVER4 Uses USPS Reduced Postage Rate to calculate your order. Orders that do not follow USPS Direct Mail Guidelines will be posted at the standard postage rate and will be invoiced accordingly. ## See Direct Mail Flyers in action Direct mail flyers up close: 4 sizes from 8.5" x 11" to 11" x 17", 4 stocks, flat or 9 folds including trifold and Z-fold, from $238.73 for 500. Direct Mail Flyers: Key Facts - From $238.73 for 500 flyers, about 48 cents each, with the per-flyer price dropping to roughly 7 cents as the run climbs to 25,000. - 4 sizes, from a letter-size 8.5" x 11" up to a tabloid 11" x 17", plus custom sizing up to 11" x 17". - 4 paper stocks: 100# Gloss Text, 100# Silk/Matte Text, 70# Uncoated Text, and 100# Gloss Cover. - 9 folding styles, including Half Fold, Trifold and Z-Fold, so a large flyer folds down to fit an envelope or self-mail. - 6 business day standard turnaround with a 4 business day rush, rated 4.8 out of 5 across 24 reviews. ## Put Your Offer in Every Mailbox on the Block Direct mail flyers printing here means full color flyers in 4 sizes from 8.5" x 11" to 11" x 17", on 4 stocks, folded or flat, in runs from 500 to 25,000. It is direct mail advertising printing for coupons, menus and listings, and you order the flyers direct from the press that prints them. Built for the mailbox rather than the sidewalk, a direct mail flyer skips the event handout and goes straight to a mailing list. It prints full color in larger sizes and larger runs, folded down to fit an envelope or to mail on its own, so a coupon, a menu, or a grand-opening notice reaches homes where people actually open their mail. Five hundred start at $238.73, rated 4.8 out of 5 across 24 reviews, the same press behind more than 150,000 businesses. An 11" x 17" sheet trifolded to letter size carries a menu, a map and a coupon in one piece, and it still fits a standard envelope. Comparing it with other flyers? Browse every option on [flyers printing](https://www.4over4.com/flyers-printing), or stay here and build yours from the choices below. A test mailing of 500 costs $238.73, about 48 cents a flyer. At 900 the flyer drops to about 30 cents, and at 8,000 to under 10 cents, so each added street costs less than the one before it. The tiers below give the total at each of the 20 steps. ### Print more, pay less per print 20 quantity tiers, 500 to 25,000 prints | Quantity | Per print | Box total | You save | | --- | --- | --- | --- | | 500 prints | 47.7¢ | $238.73 | base | | 1,000 prints | 27.7¢ | $276.63 | 42% off | | 5,000 prints | 10.6¢ | $529.26 | 78% off | | 10,000 prints | 9.46¢ | $946.08 | 80% off | | 25,000 prints Best value | 6.87¢ | $1,716.60 | 86% off | - Quantity: 500 prints - Per print: 47.7¢ - Box total: $238.73 - You save: 0% 47.7¢ per print at 500, 6.87¢ at 25,000 ### What Are Direct Mail Flyers Direct mail flyers are full-color flyers printed in 4 sizes, from an 8.5" x 11" letter sheet up to an 11" x 17" tabloid, on any of 4 paper stocks, built to be mailed to a list of recipients. Businesses reach for them when they want to land in the mailbox instead of the trash bin at an event: coupon drops, restaurant menus, grand-opening announcements, real estate listings, and seasonal promotions across a whole zip code. Orders start at 500 flyers. If you want flyers to hand out in person instead, the [Standard Flyers](https://www.4over4.com/product/flyers) cover that, and direct mail flyers sit right beside them as the version made for the post. To order, you set the size (8.5" x 11", 8.5" x 14", 9" x 12", 11" x 17" or a custom size up to 11" x 17"), one of the 4 stocks, 4/0 or 4/4 ink, flat or one of 9 folds, and a quantity from 500 to 25,000. Standard production is 6 business days. Upload a print-ready PDF, JPG or PNG, or build the flyer on the blank template for your size. ### What Size Should a Direct Mail Flyer Be Pick the size by how the flyer has to mail. The default 8.5" x 11" is the classic letter-size flyer, easy to fold in half or in thirds for an envelope. An 8.5" x 14" gives you a legal-size layout with more room, a 9" x 12" reads as a roomier sheet, and the full 11" x 17" is a tabloid piece that folds down to a standard mailer. All 4 sizes, both ink options and the full stock list are grouped below exactly the way the live configurator presents them, so you know what you can change before you change it. For a piece that mails at a lower rate, the smaller [Mailing Flyers](https://www.4over4.com/product/mailing-flyers) are another direct-mail pick. ### Direct Mail Flyers , Configured Your Way 4 option groups, 18 choices, defaults: 100# Gloss Text, 4/0: 4 Color Front; Blank Back, Half Fold Two choices shape how a mailed flyer reads. #### Pick a stock that mails well A brighter 100# Gloss Text makes a coupon or a menu pop, the 100# Silk/Matte Text reads smooth with less glare and takes a handwritten note, and the 70# Uncoated Text keeps mailing weight down while staying easy to write on. Want something sturdier that feels like a postcard in the hand? The heavier 100# Gloss Cover is the pick. Print 4/0 for full color on the front with a blank back, or 4/4 to use the back for a map, a coupon, or your return details. #### Design it without a designer Pick a layout from the free [flyer design templates](https://www.4over4.com/design-templates/flyers), part of the more than 10,000 designs 4OVER4 offers across its range, and set your colors, copy and logo in the online editor. Lead with one offer and one call to action, since a mailed flyer gets a few seconds at the mailbox. Already have your artwork? Skip the editor and download a press-ready blank instead. Each [blank direct mail flyer template](https://www.4over4.com/blank-templates) is built at the real trim size with the 1/8" bleed and safe margin already drawn in, so your design never crowds the cut. Grab the size that matches your order below, drop your art in, and upload. The [blank flyer](https://www.4over4.com/guide/free-blank-flyer-templates-guide) template guide walks through the setup. ### Press-Ready Blank Templates 1 blank layout, at 8.5" x 11", with the cut and safe margins marked - [Flyers 8.5" x 11" · from $238.73 for 500](https://www.4over4.com/blank-templates/flyers) [Browse more](https://www.4over4.com/blank-templates/flyers) ### How Much Do Direct Mail Flyers Cost Direct mail flyers start at $238.73 for 500, about 48 cents a flyer, and the per-flyer price keeps dropping as the quantity climbs toward 25,000, where a run works out to roughly 7 cents each. A 4,000-flyer mailing runs $472.41, or about 12 cents a piece. There are 20 quantity tiers in all. Deciding whether to [mail flyers](https://www.4over4.com/guide/flyers-vs-postcards-vs-door-hangers-for-local-marketing), postcards or door hangers? That guide compares the three. For handouts rather than mail, business flyers cover [cheap flyer printing](https://www.4over4.com/product/business-flyers), and the [direct mail flyers video](https://www.4over4.com/video/direct-mail-flyers) shows this product on press. Drag the slider below to set your count and watch both the total and the true per-flyer cost update live, and find the point where one more step up barely moves the budget. ## Wally mails your message to every door Why 500 direct mail flyers from $238.73 land in real mailboxes. A run of 500 direct mail flyers starts at $238.73, and the per-flyer cost keeps dropping as your list grows. Print full color, fold it to fit an envelope, and pick from 4 stocks. Wally helps you reach a whole neighborhood, one mailbox at a time. ### Direct Mail Flyers Price By Quantity 500 for $238.73 ( 47.7¢ each) up to 1,000 for $276.63 ( 27.7¢ each) - Direct Mail Flyers: QTY · TOTAL - 500 at 47.7¢: $238.73 - 600 at 41.1¢: $246.31 - 700 at 36.3¢: $253.88 - 800 at 32.7¢: $261.47 - 900 at 29.9¢: $269.05 - 1,000 at 27.7¢: $276.63 - From: $238.73 ### Can You Fold Direct Mail Flyers Yes, and folding is what makes these flyers mail-ready. You can leave the flyer flat or choose from 9 folding styles. A Half Fold turns an 8.5" x 11" into a simple two-panel piece, a Trifold gives you six panels for a menu or a step-by-step offer, and a Z-Fold accordions out for a reveal, with 6 more fold styles beyond those. Folding a larger sheet like the 11" x 17" brings it down to an envelope-friendly size or lets it self-mail without an envelope at all. Pick the fold that matches how your offer reads, and the price updates with your choice. Unsure whether to fold at all? Read [flat flyers vs folded flyers and when the fold pays off](https://www.4over4.com/guide/folded-vs-flat-flyers). For a flyer that ships pre-folded across styles, the [Folded Flyers](https://www.4over4.com/product/folded-flyers) are the dedicated option. ### How Do Direct Mail Flyers Compare to the Rest of the Range Weighing a mailing flyer against a hand-out flyer, a lighter mailer or a pre-folded piece? The chart below lines up direct mail flyers against their closest siblings so you can compare the starting price on each before you choose. ### The smart pick in flyers Direct Mail Flyers beside Club Flyers, Die-Cut Flyers, Standard Flyers, out of 51 flyers styles - Lowest entry price in the category, $16.48, [Club Flyers](https://www.4over4.com/product/club-flyers), the most affordable way into the category - Most-reviewed style in the category, 75 reviews, Standard Flyers, the category's top-reviewed pick at 4.9★ | | Direct Mail Flyers | Club Flyers | Die-Cut Flyers | Standard Flyers | | --- | --- | --- | --- | --- | | Min price | $238.73 | $16.48 | $34.05 | $39.54 | | Paper / stock | 100# Gloss Text | 14pt Gloss Cover | 14pt Gloss Cover | 100# Gloss Text | | Finish | Standard Finish | Standard Finish | Standard Finish | Standard Finish | | Default qty | 500 | 50 | 50 | 50 | | Turnaround | 6 business days | 3 business days | 5 business days | 3 business days | | Rating | ★ 4.8 (24) | ★ 4.6 (5) | ★ 4.6 (5) | ★ 4.9 (75) | ### See How a Finished Direct Mail Flyer Lands Look at how each mailer folds its offer onto the front panel in the prints below. Our own customers printed every one of them with us in-house, across different sizes, stocks and folds. Tap any print to see it larger. ### Real Flyers Our Customers Printed 8 customer prints from the flyers styles and finishes gallery [Browse more showcase](https://www.4over4.com/showcase/custom-flyer-printing-design-options-for-marketing) ### How Fast Can You Get Direct Mail Flyers Direct mail flyers print on a 6 business day standard turnaround, and when a mail date is closer you can move to a 4 business day rush. Before anything prints, you choose how to proof: send it Straight To Production to save time, review a Free Online Proof of your file, or order a Next Day Hardcopy Proof to see the real stock and color in hand before the full run. Three proof choices and two turnaround speeds mean you control both the timeline and the quality check before your flyers head to the mail. ### See the Rest of Our Flyers Direct mail flyers are one stop in a much larger lineup, and you can scan the full [print product range](https://www.4over4.com/products) any time. For a hand-out flyer, a lighter mailer or a pre-folded piece, each card below opens its own product page with its starting price. ### More From Flyers - Professional Quality 51 products in the Flyers - Professional Quality range, including Standard Flyers, Staggered Cut Flyers, Grand Opening Flyers - [Standard Flyers From $39.54](https://www.4over4.com/product/flyers) - [Staggered Cut Flyers From $218.59](https://www.4over4.com/product/staggered-cut-flyers) - [Grand Opening Flyers From $39.54](https://www.4over4.com/product/grand-opening-flyers) - [Photography Flyers From $39.54](https://www.4over4.com/product/photography-flyers) - [Food Truck Flyers From $39.54](https://www.4over4.com/product/food-truck-flyers) - [Restaurant Flyers From $39.54](https://www.4over4.com/product/restaurant-flyers) - [Car Wash Flyers From $39.54](https://www.4over4.com/product/car-wash-flyers) - [Salon Flyers From $39.54](https://www.4over4.com/product/salon-flyers) [Browse all of Flyers - Professional Quality](https://www.4over4.com/flyers-printing) ### Print Your Direct Mail Flyers Today At 4OVER4.COM, quality comes first, and it's backed by five guarantees and 25+ years of printing since 1999. Whatever size, stock or fold you pick, these flyers are built to travel through the mail and land your offer where people open it. Reaching a whole neighborhood? A bigger run drops your cost per flyer fast. Print your direct mail flyers today. ## Direct Mail Flyers: Frequently Asked Questions ### What is the minimum order for direct mail flyers? This product starts at 500 flyers for $238.73, about 48 cents each, because it is built for mailing lists rather than event handouts. The per-flyer price drops to roughly 7 cents as the run climbs to 25,000, so the cost per household falls sharply the larger your list gets. ### Can the flyer be folded to fit a standard envelope? Yes. There are 9 folding styles including Half Fold, Trifold and Z-Fold, which is how a letter or tabloid sheet folds down small enough to go into an envelope or to travel as a self-mailer. Choose the fold when you build the order so the finished piece arrives ready to insert or address. ### What sizes can I mail? There are 4 sizes, from letter size 8.5 by 11 inches up to tabloid 11 by 17 inches, with custom sizing available up to 11 by 17. The larger sizes are meant to be folded down, so an 11 by 17 trifold gives you six panels of space that still fits a normal mailing format. ### Which paper mails well? There are 4 stocks: 100# Gloss Text, 100# Silk Matte Text, 70# Uncoated Text, and 100# Gloss Cover. Text weights fold cleanly and keep the piece light, which matters on a large mailing. The 100# Gloss Cover is the heaviest option and is better suited to a piece that mails flat or scores before folding. ### How is this different from a regular handout flyer? A handout flyer is built to be given away on a sidewalk or pinned to a board, so it comes in small sizes and small runs. This one starts at 500 pieces in larger sizes with folding built in, because it is going to a mailing list of homes rather than into hands at an event. ### How long does production take? Standard production is 6 business days, with a 4 business day rush option. Shipping transit is added after production, and if you are handing the run to a mail house or a list service, allow their processing time on top of both. Questions about Direct Mail Flyers? [See answers](https://www.4over4.com/help/flyers)