---
type: kit
title: "5 Numbers Every E-Commerce CFO Must Know, and the Print That Moves Each One"
description: "The five numbers that run an online store: contribution margin per order, CAC payback, 90 day repeat rate, cash conversion cycle, and return rate, plus the print behind each."
resource: https://www.4over4.com/kit/5-numbers-every-e-commerce-cfo-must-know-product-picks
tags: ["kit"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-16T23:13:27.757Z
timestamp: 2026-09-16T23:13:27.757Z
sources:
  - resource: https://www.4over4.com/kit/5-numbers-every-e-commerce-cfo-must-know-product-picks
    title: "5 Numbers Every E-Commerce CFO Must Know, and the Print That Moves Each One"
status: stable
---

# 5 Numbers Every E-Commerce CFO Must Know, and the Print That Moves Each One

The five numbers that run an online store: contribution margin per order, CAC payback, 90 day repeat rate, cash conversion cycle, and return rate, plus the print behind each.

See [all kit concepts](index.md).

- Page type: kit
- URL: https://www.4over4.com/kit/5-numbers-every-e-commerce-cfo-must-know-product-picks