--- type: hub title: "Postcard & Mailer Guides" description: "Run direct mail that works: build or rent a mailing list, pick postcard sizes and fonts, add QR codes, and design mailers that get a response." resource: https://www.4over4.com/guides/postcard-mailer-guides tags: ["hub"] generated: by: "process:4over4-mapp-build" at: 2026-10-20T01:27:00.365Z timestamp: 2026-10-20T01:27:00.365Z sources: - resource: https://www.4over4.com/guides/postcard-mailer-guides title: "Postcard & Mailer Guides" status: stable --- # Postcard & Mailer Guides Run direct mail that works: build or rent a mailing list, pick postcard sizes and fonts, add QR codes, and design mailers that get a response. - [Apparel Merch Guides](https://www.4over4.com/guides/apparel-merch-guides) - [Banner Sign Guides](https://www.4over4.com/guides/banner-sign-guides) - [Brochure Guides](https://www.4over4.com/guides/brochure-guides) - [Business Applications](https://www.4over4.com/guides/business-applications) - [Calendar Notebook Guides](https://www.4over4.com/guides/calendar-notebook-guides) - [Color Guides](https://www.4over4.com/guides/color-guides) - [Comparisons Reviews](https://www.4over4.com/guides/comparisons-reviews) - [Design Process Guides](https://www.4over4.com/guides/design-process-guides) - [Design Software Guides](https://www.4over4.com/guides/design-software-guides) - [Dimensions Templates](https://www.4over4.com/guides/dimensions-templates) - [File Prep Guides](https://www.4over4.com/guides/file-prep-guides) - [Finishes Guides](https://www.4over4.com/guides/finishes-guides) - [Finishes Techniques](https://www.4over4.com/guides/finishes-techniques) - [Flyer Guides](https://www.4over4.com/guides/flyer-guides) - [Invitation Card Guides](https://www.4over4.com/guides/invitation-card-guides) - [Layout File Setup](https://www.4over4.com/guides/layout-file-setup) - [Logo Branding Guides](https://www.4over4.com/guides/logo-branding-guides) - [Marketing Strategy Guides](https://www.4over4.com/guides/marketing-strategy-guides) - [Packaging Guides](https://www.4over4.com/guides/packaging-guides) - [Paper Stock Guides](https://www.4over4.com/guides/paper-stock-guides) - [Postcard Mailer Guides](https://www.4over4.com/guides/postcard-mailer-guides) - [Pricing Cost](https://www.4over4.com/guides/pricing-cost) - [Printing Basics Guides](https://www.4over4.com/guides/printing-basics-guides) - [Product Explainers](https://www.4over4.com/guides/product-explainers) - [Rules Regulations](https://www.4over4.com/guides/rules-regulations) - [Shipping Postage](https://www.4over4.com/guides/shipping-postage) - [Step By Step Creation](https://www.4over4.com/guides/step-by-step-creation) - [Sticker Label Guides](https://www.4over4.com/guides/sticker-label-guides) - [Stock Substrate Selection](https://www.4over4.com/guides/stock-substrate-selection) - [Wording Messaging](https://www.4over4.com/guides/wording-messaging) ## Setting Up a Postcard for Mailing To set up a postcard for mailing, choose one of the mailing sizes, print the offer side in full color, and lay out the back by the addressing rules before you upload. [Direct Mail Postcards](https://www.4over4.com/product/direct-mail-postcards) come in nine sizes from 4 x 6 to 6 x 11 inches on 14pt or 16pt gloss, matte/silk or UV-front stock, from 500 for $89.68 with a 4 business day turnaround, and 4OVER4.COM is CASS certified for direct mail. The back layout is covered in [how to address a postcard](https://www.4over4.com/guide/how-to-address-a-postcard-correctly-for-mailing). ## Latest Postcard Mailer Guides ### [How to Build or Rent a Mailing List for Direct Mail](https://www.4over4.com/guide/how-to-build-or-rent-a-mailing-list-for-direct-mail) How to build or rent a mailing list for direct mail, comparing renting, buying and building, targeting the right audience and checking data quality first. ### [Types of Direct Mail Advertising](https://www.4over4.com/guide/types-of-direct-mail-advertising-the-definitive-guide) Types of direct mail advertising compared, from postcards, letters and brochures to self mailers, flyers and EDDM, to pick the format your campaign needs. ### [How to Add a QR Code to Your Postcards](https://www.4over4.com/guide/how-to-add-a-qr-code-to-your-postcards) How to add a QR code to your postcards, from what to link and a size of at least 0.8 inches to print safe file setup and scan tracking, all at 4OVER4.COM. ### [Best Postcard Fonts and How to Choose Them](https://www.4over4.com/guide/best-postcard-fonts-and-how-to-choose-them) A seven step method for choosing postcard fonts that read at arm’s length, with point sizes for a 4x6 card and how the Greetings From lettering is built. ### [5 Quick Steps to Send Direct Mail Postcards](https://www.4over4.com/guide/5-quick-steps-to-send-direct-mail-postcards) Send direct mail postcards in 5 quick steps: set a goal and offer, design the card, build a clean list, address and sort, and choose a postage rate. ### [How to 4X Your Direct Mail Results](https://www.4over4.com/guide/how-to-4x-your-direct-mail-results) How to 4X your direct mail results with five tactics: mail more volume, tighten your list, retarget visitors, add Google ads, and mail the list again. ## All Postcard Mailer Guides ### [How to Create Newsletters for Direct Mail](https://www.4over4.com/guide/how-to-create-newsletters-for-direct-mail) Plan, design and print a direct mail newsletter that lands in the mailbox and gets read, with sizes, stocks, costs and mailing options from 4OVER4.COM. ### [A Guide to Pairing Postcards and Envelope Sizes](https://www.4over4.com/guide/a-guide-to-pairing-postcards-and-envelope-sizes) Pair every standard postcard size with the right envelope, with A2, A6, A7 and A9 matches, the USPS size rules and a clear postcard to envelope chart. ### [Postcards vs Greeting Cards, Which Should You Print?](https://www.4over4.com/guide/postcards-vs-greeting-cards) Choose between postcards and greeting cards by format, postage, cost and use case, then print either one at 4OVER4.COM with premium stocks and finishes. ### [How to Address a Postcard for Fast, Error-Free Delivery](https://www.4over4.com/guide/how-to-address-a-postcard-correctly-for-mailing) Where the return address, stamp and recipient address go on a postcard, with the exact USPS layout, all caps rules and the clear barcode zone below. ### [How to Address Save-the-Date Postcards](https://www.4over4.com/guide/how-to-address-save-the-date-postcards) Address save-the-date postcards the right way: guest names and titles, the address layout, return address and stamp placement, plus wording examples. ### [What Is EDDM? Meaning, Cost & USPS Rules](https://www.4over4.com/guide/what-is-every-door-direct-mail-eddm) EDDM (Every Door Direct Mail) is the USPS no list way to mail a printed piece to every home on a route, so see what it costs and the postage rules. ### [Church Postcard Marketing That Grows Sunday Attendance](https://www.4over4.com/guide/church-postcard-marketing-how-to-grow-attendance) Plan a church postcard mailing that fills seats: what to say, when to drop it, which list to use, the USPS size that costs least and how to count. ### [Creative Postcard Printing Options From Perforation to Foil](https://www.4over4.com/guide/creative-postcard-printing-options-perforation-finishes-and-more) Perforated coupons, die cuts, foil, spot UV, oversized formats and stock choices for postcards, with the postage and file trade off behind each one. ### [Direct Mail Delivery Options for Political Mailings and Business Campaigns](https://www.4over4.com/guide/direct-mail-delivery-options-explained-for-political-mailings-and-more) EDDM, targeted lists, First-Class and USPS Marketing Mail compared, plus the Tag 57 and disclaimer rules that decide how a political mailer drops. ### [Direct Mail Design Best Practices That Lift Response Rates](https://www.4over4.com/guide/direct-mail-design-best-practices) Direct mail design rules that lift response: one offer per piece, a readable address panel, the USPS clear zones, and trim sizes set by postage tier. ### [Direct Mail for Political Campaigns That Actually Reaches Voters](https://www.4over4.com/guide/direct-mail-for-political-campaigns) How campaigns run political direct mail: voter file lists versus EDDM, paid for disclaimer rules, four wave timing, and the specs and prices per drop. ### [Direct to Door Mailing Explained, From EDDM Routes to Door Hangers](https://www.4over4.com/guide/direct-to-door-mailing-explained) Direct to door mailing compared: EDDM carrier routes, addressed lists and hand delivered door hangers, with the size rule, mailbox law and print costs. A mailer pulls a response when the size, the list and the offer line up, and one weak link sinks it. These guides cover building or renting a mailing list, EDDM rules, adding a QR code, and the postcard formats from 4 x 6 to 6 x 11 inches that clear USPS and get opened. ## Postcard Sizes, Stocks and Runs for Mail Standard [Postcards](https://www.4over4.com/product/postcards) start at 50 for $16.48 in 14 sizes from 2.5 x 2.5 to 6 x 11 inches, on 22 stocks with 4/0, 4/1 or 4/4 printing and a 3 business day turnaround. The price per card falls as the run grows: 500 cost $51.62 and 1,000 cost $86.78. For a bigger panel in the mailbox, [Oversized Postcards](https://www.4over4.com/product/oversized-postcards) come in 5.5 x 8.5, 6 x 8, 6 x 9 and 6 x 11 inches, from 50 for $51.62. Work in this order: get the list, pick the size, design the card with a tracked QR code, print, then mail. [How to build or rent a mailing list](https://www.4over4.com/guide/how-to-build-or-rent-a-mailing-list-for-direct-mail) covers the first step and [5 quick steps to send direct mail postcards](https://www.4over4.com/guide/5-quick-steps-to-send-direct-mail-postcards) covers the rest.