--- type: hub title: "Brochure Guides" description: "Everything for better brochures: design elements, paper choices, fold options, sizing, and adding QR codes that connect your print to the web." resource: https://www.4over4.com/guides/brochure-guides tags: ["hub"] generated: by: "process:4over4-mapp-build" at: 2026-10-20T21:15:07.576Z timestamp: 2026-10-20T21:15:07.576Z sources: - resource: https://www.4over4.com/guides/brochure-guides title: "Brochure Guides" status: stable --- # Brochure Guides Everything for better brochures: design elements, paper choices, fold options, sizing, and adding QR codes that connect your print to the web. - [Apparel Merch Guides](https://www.4over4.com/guides/apparel-merch-guides) - [Banner Sign Guides](https://www.4over4.com/guides/banner-sign-guides) - [Business Applications](https://www.4over4.com/guides/business-applications) - [Calendar Notebook Guides](https://www.4over4.com/guides/calendar-notebook-guides) - [Color Guides](https://www.4over4.com/guides/color-guides) - [Comparisons Reviews](https://www.4over4.com/guides/comparisons-reviews) - [Design Process Guides](https://www.4over4.com/guides/design-process-guides) - [Design Software Guides](https://www.4over4.com/guides/design-software-guides) - [Dimensions Templates](https://www.4over4.com/guides/dimensions-templates) - [File Prep Guides](https://www.4over4.com/guides/file-prep-guides) - [Finishes Guides](https://www.4over4.com/guides/finishes-guides) - [Finishes Techniques](https://www.4over4.com/guides/finishes-techniques) - [Flyer Guides](https://www.4over4.com/guides/flyer-guides) - [Invitation Card Guides](https://www.4over4.com/guides/invitation-card-guides) - [Layout File Setup](https://www.4over4.com/guides/layout-file-setup) - [Logo Branding Guides](https://www.4over4.com/guides/logo-branding-guides) - [Marketing Strategy Guides](https://www.4over4.com/guides/marketing-strategy-guides) - [Packaging Guides](https://www.4over4.com/guides/packaging-guides) - [Paper Stock Guides](https://www.4over4.com/guides/paper-stock-guides) - [Postcard Mailer Guides](https://www.4over4.com/guides/postcard-mailer-guides) - [Pricing Cost](https://www.4over4.com/guides/pricing-cost) - [Printing Basics Guides](https://www.4over4.com/guides/printing-basics-guides) - [Product Explainers](https://www.4over4.com/guides/product-explainers) - [Rules Regulations](https://www.4over4.com/guides/rules-regulations) - [Shipping Postage](https://www.4over4.com/guides/shipping-postage) - [Step By Step Creation](https://www.4over4.com/guides/step-by-step-creation) - [Sticker Label Guides](https://www.4over4.com/guides/sticker-label-guides) - [Stock Substrate Selection](https://www.4over4.com/guides/stock-substrate-selection) - [Wording Messaging](https://www.4over4.com/guides/wording-messaging) ## Latest Brochure Guides ### [The Elements of Brochure Design Explained](https://www.4over4.com/guide/the-elements-of-brochure-design-explained) A brochure's parts and the elements that make one work: hierarchy, imagery, color, simplicity, and print-accurate bleed and safe zones, from 4OVER4.COM. ### [The Ultimate Brochure Paper Guide](https://www.4over4.com/guide/the-ultimate-brochure-paper-guide-terms-explained) Brochure paper weight in plain English, from text vs cover and gsm to gloss vs matte, folds and 4/4 vs 4/0, so you pick the right stock and print it right. ### [Print Folding Options for Brochures, Cards, and More](https://www.4over4.com/guide/print-folding-options-brochures-cards-and-more) Print folding options from half fold and tri-fold to z-fold for brochures, cards and flyers, with how to choose the fold, set up your file and see pricing. ### [How to Use QR Codes on Flyers, Brochures, and Postcards](https://www.4over4.com/guide/how-to-use-qr-codes-on-flyers-brochures-postcards) How to use QR codes on flyers, brochures, and postcards: pick codes you can update, size and place them right, and test so they scan every time. ### [How to Pick the Best Size and Paper for Your Brochure](https://www.4over4.com/guide/how-to-pick-the-best-size-and-paper-for-your-brochure) Pick the best paper for your trifold brochure by matching each standard size to the right paper weight and coating, then print folded brochures. ### [What Is a Travel Brochure? Examples and Design Tips](https://www.4over4.com/guide/what-is-a-travel-brochure-examples-and-design-tips) A travel brochure turns a destination into something to hold, with real examples for tour operators, resorts and tourism boards plus fold and layout tips. ## All Brochure Guides ### [What to Write on a Hotel Brochure, Section by Section](https://www.4over4.com/guide/what-to-write-on-a-hotel-brochure) What to write on a hotel brochure, from the cover and room rates to amenities, location and booking, in a section by section checklist for each panel. ### [Flyers vs Brochures vs Booklets, Which Should You Print?](https://www.4over4.com/guide/flyers-vs-brochures-vs-booklets) Flyers vs brochures vs booklets compared side by side on structure, page count, cost and the best use for each, then print all three at 4OVER4.COM. ### [How to Choose the Right Fonts and Sizes for Your Brochure](https://www.4over4.com/guide/how-to-choose-the-right-fonts-and-sizes-for-your-brochure) How to choose the right fonts and sizes for your brochure, with exact point sizes for titles, headlines and body copy, plus pairing rules that print clean. ### [How to Create a Brochure in Photoshop](https://www.4over4.com/guide/how-to-create-a-brochure-in-photoshop) How to create a brochure in Photoshop: set up size, resolution, bleed, fold guides, and CMYK color, then export a print-ready PDF that prints crisp. ### [Rack Cards vs Brochures](https://www.4over4.com/guide/rack-cards-vs-brochures) Choose between rack cards and brochures by format, content room, cost and distribution, then print either one at 4OVER4.COM on premium stocks. ### [Professional Brochure Printing, From Stock and Fold to Same Day Rush](https://www.4over4.com/guide/guide-to-professional-brochure-printing) Brochure design and printing costs from $57.11 for 50, the stock, coating and fold to spec, tri fold panel widths, and how rush and volume move the price. ### [Blank Brochure Templates and the Panel Widths That Make a Fold Work](https://www.4over4.com/guide/how-blank-brochure-templates-work) Blank brochure templates set panel widths per fold type, 0.125 in bleed and safety margins, plus the fold tolerance that keeps your text off the crease. ### [How to Choose a Brochure Printing Company Before You Commit to a Full Run](https://www.4over4.com/guide/how-to-choose-a-brochure-printing-company) Compare brochure printing quotes on the free proof, stock weight, folding, when the turnaround clock starts and the reprint terms, then weigh the price. ### [How to Choose a Brochure Color Palette That Prints True](https://www.4over4.com/guide/how-to-choose-color-palettes-for-effective-brochure-design) Build a brochure color palette from your brand colors, set the 60/30/10 roles, hold contrast for reading and convert to CMYK so nothing shifts on press. ### [How to Design a Bifold Brochure, Panel by Panel](https://www.4over4.com/guide/how-to-design-a-bifold-brochure) Design a bifold brochure as two flat spreads with the right panel order, 0.125 in bleed, fold clearance, content for all four panels and export settings. ### [How to Design a Brochure That Converts Readers Into Customers](https://www.4over4.com/guide/how-to-design-a-brochure-that-converts) Design a brochure that converts: pick the fold first, plan the panel reading order, hold copy to 90 words a panel, and set bleed and panel widths right. ### [How to Design a Hotel Brochure That Books More Guests](https://www.4over4.com/guide/how-to-design-a-hotel-brochure-that-books-more-guests) Fold, size, panel order, paper and bleed for a hotel brochure that fills rooms, with real 4OVER4 specs and a print-ready checklist you can hand a designer. A brochure depends on three setup calls that are easy to get wrong: panels that fold cleanly, copy that reads in the order a reader opens it, and a paper weight that feels substantial in the hand. These guides walk through panel layout, fold styles and paper weight so your finished piece opens the way you intended. ## Brochure Sizes, Papers and Folds in Our Catalog Our [Brochures](https://www.4over4.com/product/brochures) print in six flat sizes: 5.5 x 8.5, 8.5 x 11, 8.5 x 14, 9 x 12, 11 x 17 and 11 x 25.5 inches. Paper choices are 100# gloss text, 100# silk/matte text, 70# uncoated text and 14pt gloss cover, with high gloss UV coating as an option. A run starts at 50 for $57.11 and ships in 3 business days. The brochure product ships flat or half folded. For a trifold, Z-fold or gate fold on the same sizes and text stocks, order [Folded Flyers](https://www.4over4.com/product/folded-flyers), from 50 for $68.54. [How to pick the best size and paper for your brochure](https://www.4over4.com/guide/how-to-pick-the-best-size-and-paper-for-your-brochure) matches each size to its job, and [blank brochure templates](https://www.4over4.com/guide/how-blank-brochure-templates-work) give the panel widths each fold needs.