---
type: guide
title: "What Is VDP Printing and How Variable Data Personalizes Every Piece"
description: "VDP printing merges a design with a spreadsheet so every printed piece differs: names, offers, unique QR codes. How it works, what data to supply, what it costs."
resource: https://www.4over4.com/guide/what-is-vdp-printing
tags: ["guide"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-08T01:19:44.025Z
timestamp: 2026-09-08T01:19:44.025Z
sources:
  - resource: https://www.4over4.com/guide/what-is-vdp-printing
    title: "What Is VDP Printing and How Variable Data Personalizes Every Piece"
status: stable
---

# What Is VDP Printing and How Variable Data Personalizes Every Piece

VDP printing merges a design with a spreadsheet so every printed piece differs: names, offers, unique QR codes. How it works, what data to supply, what it costs.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/what-is-vdp-printing