---
type: guide
title: "What Direct Mail Is and How to Run a Campaign Across the Funnel"
description: "What direct mail is and how to run a campaign across the funnel, with the 4OVER4 mail products for each stage. Start your direct mail today."
resource: https://www.4over4.com/guide/what-is-direct-mail-and-how-to-use-it
tags: ["guide"]
timestamp: 2026-08-08T21:25:50.722Z
---

# What Direct Mail Is and How to Run a Campaign Across the Funnel

What direct mail is and how to run a campaign across the funnel, with the 4OVER4 mail products for each stage. Start your direct mail today.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/what-is-direct-mail-and-how-to-use-it