---
type: guide
title: "The Ultimate Brochure Paper Guide"
description: "Brochure paper weight in plain English: text vs cover, gsm, gloss vs matte, folds, and 4/4 vs 4/0. Pick the right stock and print at 4OVER4.COM."
resource: https://www.4over4.com/guide/the-ultimate-brochure-paper-guide-terms-explained
tags: ["guide"]
timestamp: 2026-07-20T18:54:40.856Z
---

# The Ultimate Brochure Paper Guide

Brochure paper weight in plain English: text vs cover, gsm, gloss vs matte, folds, and 4/4 vs 4/0. Pick the right stock and print at 4OVER4.COM.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/the-ultimate-brochure-paper-guide-terms-explained