---
type: guide
title: "Plan Campaign Mailers That Reach the Right Voters On Budget"
description: "Plan campaign mailers in order: size the universe, choose EDDM or an addressed list, pick the format, then set the budget and count backwards to an order date."
resource: https://www.4over4.com/guide/how-to-plan-campaign-mailers
tags: ["guide"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-08T01:19:44.025Z
timestamp: 2026-09-08T01:19:44.025Z
sources:
  - resource: https://www.4over4.com/guide/how-to-plan-campaign-mailers
    title: "Plan Campaign Mailers That Reach the Right Voters On Budget"
status: stable
---

# Plan Campaign Mailers That Reach the Right Voters On Budget

Plan campaign mailers in order: size the universe, choose EDDM or an addressed list, pick the format, then set the budget and count backwards to an order date.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/how-to-plan-campaign-mailers