---
type: guide
title: "How to Choose Your Brand Color Palette"
description: "Learn how to choose your brand color palette: color psychology, 60-30-10 balance, print vs screen matching, and real examples. Build a palette people remember."
resource: https://www.4over4.com/guide/how-to-choose-your-brand-color-palette
tags: ["guide"]
timestamp: 2026-07-20T18:54:40.856Z
---

# How to Choose Your Brand Color Palette

Learn how to choose your brand color palette: color psychology, 60-30-10 balance, print vs screen matching, and real examples. Build a palette people remember.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/how-to-choose-your-brand-color-palette