---
type: guide
title: "How to Choose Paper for Your Printed Marketing Materials"
description: "How to choose paper for business cards, brochures, and postcards. A practical guide to weight, finish, and coating so every marketing piece feels the part."
resource: https://www.4over4.com/guide/how-to-choose-paper-for-your-printed-marketing-materials
tags: ["guide"]
timestamp: 2026-07-20T18:54:40.856Z
---

# How to Choose Paper for Your Printed Marketing Materials

How to choose paper for business cards, brochures, and postcards. A practical guide to weight, finish, and coating so every marketing piece feels the part.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/how-to-choose-paper-for-your-printed-marketing-materials