---
type: guide
title: "EDDM vs Targeted Direct Mail and Which One Wins Your Budget"
description: "EDDM buys whole carrier routes with no mailing list but forces a larger piece. Targeted mail buys named addresses. Compare cost, waste, size rules and volume caps."
resource: https://www.4over4.com/guide/eddm-vs-targeted-direct-mail
tags: ["guide"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-16T23:13:27.757Z
timestamp: 2026-09-16T23:13:27.757Z
sources:
  - resource: https://www.4over4.com/guide/eddm-vs-targeted-direct-mail
    title: "EDDM vs Targeted Direct Mail and Which One Wins Your Budget"
status: stable
---

# EDDM vs Targeted Direct Mail and Which One Wins Your Budget

EDDM buys whole carrier routes with no mailing list but forces a larger piece. Targeted mail buys named addresses. Compare cost, waste, size rules and volume caps.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/eddm-vs-targeted-direct-mail