---
type: guide
title: "How EDDM Retail Works, What It Limits and What It Costs"
description: "EDDM Retail needs no mailing permit, caps you at 5,000 pieces per ZIP Code a day, and requires a flat-size piece carrying the printed EDDM Retail indicia."
resource: https://www.4over4.com/guide/eddm-retail-explained
tags: ["guide"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-08T01:19:44.025Z
timestamp: 2026-09-08T01:19:44.025Z
sources:
  - resource: https://www.4over4.com/guide/eddm-retail-explained
    title: "How EDDM Retail Works, What It Limits and What It Costs"
status: stable
---

# How EDDM Retail Works, What It Limits and What It Costs

EDDM Retail needs no mailing permit, caps you at 5,000 pieces per ZIP Code a day, and requires a flat-size piece carrying the printed EDDM Retail indicia.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/eddm-retail-explained